All posts in Online Promotion

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What Are Your Logo Colors Really Telling Customers? Read This.

Imagine summing up your entire personality and all of your values and ideas into one color. Seem daunting? Now imagine that you have to choose a color for your company’s personality, values, and ideas that would potentially be in consumers’ minds forever. Talk about a panic attack waiting to happen! The logo color (or colors) […]

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How to Successfully Self-Market Your Band or Business: Interview with Phil Kosch from ‘The Super Happy Fun Club’

After my fantastic interview with Nickolas Blazina from State and Madison, I thought it would be interesting to get another point of view about self-marketing local bands. Say hello to Phil Kosch, guitarist from The Super Happy Fun Club. Besides playing in several local bands over the past ten years, Phil also works as a […]

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How to Get Prospective Homebuyers to Remember Your Name

As a recent first-time homebuyer, I can attest that the entire viewing and purchasing process is a whirlwind of information. My inbox quickly filled up with correspondence from realtors, lenders, insurance reps, and attorneys because I researched my options like a savvy little shopper; there were days when I couldn’t remember my own contact info, […]

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Will Custom Internet Domain Suffixes Be a Positive or Negative for Businesses?

With hundreds of thousands of companies in the online marketplace, creative domain names are desperately needed in order to stand out. Larger, more established companies typically register their domain name as “.com” to guarantee that no other company with the same name could have that suffix. This is frustrating for smaller, newer companies since the […]

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