All posts in Online Promotion


Building a Community: Why Starbucks Gets Customer Service Right

How often do major businesses take the time to really listen to their customers? I mean—really listen. I’m not talking about a customer service rep having to deal with a disgruntled patron or two. That’s fairly common. I’m talking about having the initiative to reach out and actually heed the advice of the individuals directly […]


Fan Sites Are Free Promotion: An Interview with Annalisa from, a Justin Bieber Fan Site

This series focuses on creators and maintainers of fan sites for the most popular fandoms around. Fan site creators work as unpaid promoters for record labels, movie studios, book publishers, television networks, and more. They often put their own time and money into a marketing campaign for their favorite entertainment with little, if any, recognition […]

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