Character-Driven Advertising Quiz: How Well Do You Know Your Cereals?

Cartoons were king when we were kids, not content. And in our favorite footed pajamas we would watch Saturday morning cartoons while munching away on our favorite cereal. Sure, the flavor was important, but not as important as the character on the front of the box or in the commercials.

Whether you were a fan of the Rice Krispie brothers, Snap, Crackle, and Pop; or Frosted Flakes’ Tony the Tiger, it didn’t matter. While you were eating that bowl of sugary deliciousness you were happy and content. Today’s kids aren’t as fortunate (or more fortunate depending on how you look at the issue) because of stricter guidelines for advertising to children.

Advertising controversy is not the point of this blog, though. I want to know if you can pair the characters I’ve listed below with the cereals they represented! You know, the cereals our younger selves enjoyed before sugar content, fat, fiber, and carbohydrates became top priorities. See how many cereal spokescharacters you know and write your answers in the comments section. The winner receives bragging rights to acing this character-driven cereal quiz. And…GO!

  1. Sonny the Cuckoo Bird
  2. The Flintstones
  3. Chip the Wolf
  4. Cornelius the Rooster
  5. Count Chocula
  6. Tony the Tiger
  7. Franken Berry
  8. BuzzBee the Bee
  9. Toucan Sam
  10. Dig ‘em Frog
  11. Sunny the Sun
  12. Little Mikey
  13. Sugar Bear
  14. Trix Rabbit
  15. BONUS: Wendell

**Please note: Comments will be withheld for an hour or so to give everyone a chance at a fair guess, so be patient. Remember, it’s considered cheating if you use a search engine to look them up. And everyone knows that cheaters don’t deserve bragging rights!

Still in the mood for some quizzing? Test your knowledge with Jeff’s Slogan Quiz and Famous Logo Quiz!

Which of these cereal characters did you like the best? Do you think you can guess all of these correctly?

Amy Hoidas

Amy is one of Quality Logo Products’ Community Manager. She is a self-professed newspaper nerd and thoroughly enjoys reading business and financial news and having impromptu discussions about it. Oh yeah, she’s “one of those” people! A true Midwestern girl by nature, she loves riding her bike, photography, and the Chicago Cubs. You can also connect with Amy on


  1. Scooby

    Whoa, I figured i know ALL of them in second… dang this is TOUGH. This is GGGGRREEAAAAATTTTTttt……..Awesome post Amy!

    • amy

      That’s why I left in Count Chocula and Franken Berry, easy gimme points since some other ones were a bit more difficult 😉

  2. Eric

    Boom. Here’s acing some otherwise useless, “trivia game show” knowledge. One of my many skills:

    1.) Cocoa Puffs
    2.) Fruity Pebbles
    3.) Cookie Crisp
    4.) Corn Flakes
    5.) Count Chocula (this is a trick question?)
    6.) Frosted Flakes
    7.) Franken Berry (again…trying to throw me? 🙂 )
    8.) Honey Nut Cheerios
    9.) Fruit Loops
    10.) Smacks (Honey Smacks)
    11.) Raisin Bran
    12.) Life
    13.) Golden Crisp
    14.) Trix
    15.) Cinnamon Toast Crunch

    • amy

      Decision made, I want you on a trivia team, Eric!! You had this done and completed correctly within 3 minutes of posting. Now that’s a skill that’s resume-worthy!

  3. Mandy Kilinskis

    1. Coco Puffs
    2. Fruity/Coco Pebbles
    3. Cookie Crisp
    4. Special K?
    5. Count Chocula
    6. Frosted Flakes
    7. That dumb Halloween Berry cereal…
    8. No idea.
    9. Froot Loops
    10. Corn pops?
    11. Know the face, but not the cereal
    12. Kix
    13. ??
    14. Trix
    BONUS: No bonus points for me

    This was hard. Dang!!

  4. JPorretto

    I’m going to fail miserably at this. But enjoy it the whole time….

    2.Fruity Pebbles
    5.Cocoa Puffs
    6.Frosted Flakes
    7.Isn’t this an annual cereal just called Frankenberries?
    8.Honey Nut Cheerios
    9.Froot Loops

  5. Kelly

    Fun Amy, thanks!

    1.Sonny the Cuckoo Bird – Cocoa Puffs
    2.The Flintstones – Fruity Pebbles, Cocoa Pebbles etc.
    3.Chip the Wolf – Cookie Crisp?
    4.Cornelius the Rooster – Corn Flakes
    5.Count Chocula – Wasn’t that the name of the cereal?
    6.Tony the Tiger – Frosted Flakes
    7.Franken Berry – Isn’t that the name?
    8.BuzzBee the Bee – Honey Nut Cheerios
    9.Toucan Sam – Fruit Loops
    10.Dig ‘em Frog – Honey Smacks
    11.Sunny the Sun – Raisin Bran
    12.Little Mikey – Life?
    13.Sugar Bear – Honey Puffs
    14.Trix Rabbit – Trix
    15.BONUS: Wendell – Cinnamon Toast Crunch?

    • amy

      Great job Kelly! Very impressive 🙂

  6. Jen

    1. Sonny the Cuckoo Bird- Coco Puffs
    2. The Flintstones- Fruity Pebbles
    3. Chip the Wolf- Cookie crisps
    4. Cornelius the Rooster- Corn Flakes
    5. Count Chocula- Choco Puffs with marshmallows
    6. Tony the Tiger- Frosted Flakes
    7. Franken Berry- Fruity Puffs with marshmallows
    8. BuzzBee the Bee- Honey Nut Cheerios
    9. Toucan Sam- Fruit loops
    10. Dig ‘em Frog- Smacks
    11. Sunny the Sun- Raisin Bran
    12. Little Mikey- Life
    13. Sugar Bear- Sugar Bears (does it have another name? Coated puff cereal)
    14. Trix Rabbit -Trix
    15. BONUS: Wendell- idk… 🙁

    P.S. What about Lucky!!!! My favorite cereal Lucky Charms!!!!

    • amy

      I had him on the list, but took him off for Little Mikey I think. He’s adorable though and he easily has the best jingle in the business.

  7. Rachel

    It’s amazing how conditioned I am to just look up things like this on the Internet. It was a struggle not to Google! Here’s the best I can do:

    1. Sonny the Cuckoo Bird – ???
    2. The Flintstones – All I can think of are the vitamins! 🙂
    3. Chip the Wolf – ???
    4. Cornelius the Rooster – ???
    5. Count Chocula – Is the cereal named this too?
    6. Tony the Tiger – Frosted Flakes!
    7. Franken Berry – Isn’t the cereal called Franken Berry too?
    8. BuzzBee the Bee – Cheerios?
    9. Toucan Sam – Froot Loops!
    10. Dig ‘em Frog – Apple Jacks?
    11. Sunny the Sun – ???
    12. Little Mikey – Wasn’t this Wheaties or something?
    13. Sugar Bear – ???
    14. Trix Rabbit – Trix
    15. BONUS: Wendell – ???

    Well, I failed horribly at this …

    • amy

      Google really has made information at our fingertips more readily available, hasn’t it. Crazyiness!

  8. Joseph Giorgi

    1. Cocoa Puffs
    2. Fruity Pebbles
    3. ?
    4. Corn Flakes
    5. Count Chocula
    6. Frosted Flakes
    7. Franken Berry
    8. Honey Nut Cheerios
    9. Fruit Loops
    10. Smacks
    11. ?
    12. Life
    13. Honey Grahams
    14. Trix
    15. ?

    I feel like I should know the others, but I can’t quite recall them. 🙁

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