Branding Beat - Cut Through the Noise

Are You Choosing the Right Promotional Pen for Your Company’s Image?

There’s no getting around it—promotional pens are everywhere. No matter where you go, you’re likely to see these little beauties just laying around, waiting to be used. I’d ask you to remember when you last saw one, but I already know the answer: today! Businesses of every size and stature are making use of custom pens when it comes to their advertising efforts, and your business shouldn’t be any different!

Whether you’re handing them out as giveaways or simply providing them at checkouts and registers to patrons of your establishment, they should always be a part of your effort to generate brand awareness. Want to know why? Because they work! The only trick is to decide which type of promo pen best suits the image of your company.

The good news? I’m here to help. Let’s run through a few quick examples of promo pens that may suit you:

The Stick Pen

Tried and true. Steadfast and reliable. Sure, it’s simple in design, but what it lacks in flair it more than makes up for in dependability. Oftentimes, all a person needs is something simple to rely on; something that can get them through the day without any hassle. Does that sound like something your business can deliver? Because this is the pen to say it with!

The Dulce Ballpoint Pen

A touch of style. An air of classiness. This twist-action pen is a cut above average in terms of visual presentation. Let’s put it this way: if your company requires employees to wear suits and ties on a daily basis, then this is the writing tool you should keep in stock. When they see this, customers will know that you mean business.

The Personalized Spring Pen

Adaptable, accommodating, and just a whole lot of fun! If there was ever a truly one-of-kind promo pen, this would be it. So, how flexible would you consider your company? Is it as flexible as this highly elastic item? If so, then you’ve just found your new flagship giveaway! Whether your business takes a great deal of pride in being able to meet the customer half way or you simply want to promote your image in an exceptionally unique manner, this pen will get the point across.

Laser Stylus Pen

Talk about versatile! A laser pointer, a stylus, a flashlight—this thing has many specialties to call its own. Then again, maybe there’s nothing at all wrong with being more than the average writing instrument. Likewise, it’s a good thing to be more than the average brand. If your company provides its customers with the kind of above-and-beyond service that your competition normally ignores, then be sure to have your logo emblazoned on this handy item for the kind of exposure your brand deserves.

Waterman Black Roller Pen

Simply put, pens just don’t get any more refined than this. With 23-karat gold-plated trim, a sophisticated nib design, and a sleek black finish, this is the type of writing tool that only the best of the best are privileged enough to call one of their own. If your company is unsurpassed in almost every way imaginable, then make sure your preferred customers and clients know it!

Your company’s image should be reflected in all of your marketing and outreach efforts, and that includes your promotional pens. It would be a shame to represent your prestigious business with a cheap, barely-functional pen; lucky for you, there are more than enough high-quality options to choose from right here at QLP.

What do you (the avid and enthusiastic promo blog reader) think of these personalized pens? Are there other pens you’ve seen online that are equally (if not more) distinct? Let us know in the comments below!


Bubba is the Quality Logo Products mascot. He may have started out as "just a stress ball," but he's come a long way since the company's launch in 2003. Bubba has been immortalized in numerous vector artwork designs for internal and external promotions, and you can see him change outfits on the Quality Logo Products homepage whenever a holiday rolls around. Oh, and he thinks pants are for the birds. You can connect with Bubba on


  1. Mandy Kilinskis

    I’m actually a huge fan of the Cougar Pen:

    It has the durability of the stick pen, but with a touch of attitude.

    • Amanda

      I agree Mandy! I love Cougar Pens too! =)

    • Joseph Giorgi

      That’s a nice pick! I wonder if the producers of “Cougar Town” would be interested in using those in their next promotional campaign. 🙂

      • LK

        Like! (fb style)

  2. cyberneticSAM

    Bravo! I didn’t think it was possible to write so much on PENS! Hey Joe, I need 500 words on pocket lint…GO! You are the master at making mundane things interesting. Great selection and choices! You have brought a new meaning to “the pen is mightier than the sword” (because pens no days are much fancier)! 😉

    • Joseph Giorgi

      Promotional pens aren’t “mundane,” Sam. They’re an integral part of any cost-effective yet memorable marketing campaign! 😉

      And yes, they are certainly mightier than the sword.

      • cyberneticSAM

        My apologies, I did not mean to offend. I simply meant you have broadened my horizons with this topic. Yesterday I only thought a pen is a pen, but today I now know it is a diverse world of ink and barrel that my mind had never given time or thought to. So thank you, sir, for taking the time. And I must say that my favorite kind of pens (as a lefty) are the big fat pens that don’t smear with cheap ink. I think those are always eye-catching, and as a plus it’s a good promotional item because you never know whether righties or lefties are going to use them, or in Amanda’s case, lick them. 🙂

  3. Jill Tooley

    You know how much everyone loves those Spring Pens! 🙂

    I’ve noticed that people are extremely divided on their pen choices and preferences; at my last job, people would fight over the click pens but leave the stick pens untouched. (Caps come in handy for those who store their pens inside of pockets, though). And I’m sure there are some who would prefer to use twist pens, although I’ve never known anyone who likes those the best. There’s nothing wrong with them, but the tip tends to disappear the more you write with them. What’s your preference?

    The fountain pens are gorgeous, but they’re extremely pricey. They’d go over well as corporate or executive gifts – if I received one of these there’s no way I’d ever forget the company’s name (and I’d feel rich and famous in the process)!

    • Joseph Giorgi

      I’m not a big fan of twist pens either, for the exact reason you mentioned. I can’t stand when they “twist” back inside the barrel—it’s so annoying. I prefer a classy click pen, like the Spring Pen, which as we all know “calls a lot of attention to itself.” 😉

  4. LK

    My favorite pens are all the different click type pens! I like the ones that have a simple colored barrel, like black, silver, or white, and then have a colorful grip and/or clip or the opposite of that, have a colorful barrel and all black grip and clip.

    I’m also big on how a pen writes, all of favorite pens write nice and smooth. I have a huge cup of pens on my desk but rotate between about 5 of them.


    • Joseph Giorgi

      I share your enthusiasm, Lauren. PROMO PENS ALL THE WAY!

      I like a nice click-action pen as well, preferably one with a slick, ivory barrel and a jet black grip to really class it up. 🙂

  5. Pen Snob

    I hate cheap pens – I am a pen snob after being in this industry. Cheap pens are great for large events but not for daily use -no way.

    • Joseph Giorgi

      Agreed. Plastic pens get the job done and certainly get the promotional message across, but metallic barrels are the way to go whenever possible.

  6. Doc

    I always recommend the Metallic Viper Pen to customers when they’re looking for a great “Bang for your Buck” pen. It’s inexpensive and the metallic imprint provides for a real sharp finish. I’m writing things down all day and this my pen of choice.

    • Joseph Giorgi

      That is one sexy pen if I don’t say so myself. Excellent choice, sir.

  7. Amanda

    This has always been one of my fave pens:

    They write every time, the grip is nice for longer writing assignments, and the iced body makes it more fun and stylish. =)

    I’m not too picky with pens, as long as they write all the time. I hate the ones you have to shake, lick, and draw circles with to get to work–those go right in the garbage!

    • LK

      You lick your pens???

    • Joseph Giorgi

      Ooooh, I definitely like the look of that pen. Very nice choice! 🙂

      And yeah, I hate it when even the good-looking pens stop working and I’m forced to toss them aside. Such a shame.

  8. Jana Quinn

    Wow, Joe, I had no idea you were such a pen aficionado! I am personally a fan of tricked-out pens. The more lasers, alternate ink colors, and hidden USB drives, the better!

    Also, this post reminds me of this guy:

  9. JPorretto

    I’m class all the way. Nothing but high end for me. Dolce for sure…. Or boingy springs and colorful lasers work too. Whatever.

    I think pet shops should give away laser pens. If there’s an animal that doesn’t love those things, I haven’t met it.

  10. Jerry Moriearty

    I agree, pens are always a perfect choice. Everyone uses them and people steal them on accident all the time so they spread word of your business by changing hands constantly. I engraved some a few weeks ago for myself (can’t expect customers to use your products if you don’t) and accidentally left one at the supermarket register that evening. It was a hand turned wood pen with my logo and phone number on it. I had a call the next day from a guy that found it and wanted to order some for his business. I guess pens work!

  11. but go hcm

    Thanks admin! it’s nice post! i usually use some wooden pen and boxes gift for my company! 😀

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