Marketing & Branding

Want to Attract Qualified College Graduates at Job Fairs? Use These 7 Giveaway Ideas!

Now that the school year is over and summer is in full swing, recent college graduates are entering the “real world” that they have been preparing for for the past 16+ years. They are eager and waiting to put their hard-earned degrees to work, but the job market is more competitive than ever before. There are a lot of talented people searching for jobs, and you want to make sure that the best candidates are coming to you.

One of the best ways to recruit the freshest talent is by attending college graduate job fairs. But you don’t want your company to be just another booth in a crowded auditorium – you have to stand out. How can you do that? You guessed it – promotional products!

College graduates won’t be turning away any free stuff for a long time – they need to save every dollar they have to pay off those overwhelming student loans. But some promotional products are more effective than others.

These 7 giveaways will be highly valued by college grads, and get your name remembered by the most qualified candidates:

Silhouette Satin Grip Pen
Silhouette Satin Grip Pen

Pens with your logo: Job seekers are going to be filling out applications left and right. They’re going to need a pen that they can rely on – whether they are filling out applications or signing up for interviews and e-mail lists at job fairs. Something like the Silhouette Satin Grip Pen (pictured to the left) is a classy option that has the professional look that college grads are hoping to establish.

Omega Travel Mug
Omega Travel Mug

Travel mugs: Now that college graduates are looking to become a part of the 9-5 workforce, they’re going to need to make their morning coffee portable for their commute. They can be professional, but stay young with something like the brightly colored Omega Mug with Slider Lid.

Fruit-of-the-Loom Cotton T-shirt
Fruit-of-the-Loom Cotton T-shirt

Personalized t-shirts: Recent college grads are strapped for cash. They probably just moved into their first apartment, they are paying their own bills for the first time, and not to mention the fact that 2011 graduates graduated with a record amount of debt.  Needless to say, these kids won’t be turning down free T-shirts any time soon.

Custom Chocolate Bars
Custom Chocolate Bars

Snacks or candy: I can’t think of one college grad that would turn down free food. Can you? They’ll take anything to get a break from Ramen noodles and Easy Mac, but something like the Eros Custom Chocolate Bar also leaves you with a pretty big area for your company logo, slogan, and contact information.

Executive Padfolio
Executive Padfolio

Portfolios: These candidates will be more likely to remember your company if you give them something to simplify their job fair experience. Something professional like the Jr. Executive L-Curve Padfolio will help them keep all of their resumes in order, provide a space to jot down notes, and give them a convenient place to store all of the business cards they’ll be receiving.

3-in-1 Floss, Mirror, and Business Card Holder
3-in-1 Floss, Mirror, and Business Card Holder

3-in-1 floss, mirror, and business card: While entering the professional job market, college graduates need to make a good first impression – and they can’t very well do that with food in their teeth! Our Credit Card Style Dental Floss With Mirror will be their go-to tool for any job fair or interview they attend. You can replace boring, lose-able business cards with this useful giveaway.

Custom Bobble Heads
Custom Bobble Heads

Custom bobbleheads: Obviously, I’ve saved the best for last. If you really want to stand out, you have to have the most creative giveaway item, and it doesn’t get more unique than a bobblehead of your company mascot. This fun giveaway will lighten the mood and make candidates less intimidated by your company – plus they’ll have something to decorate their new apartments!

By the way, if you live in Illinois you can put your promotional products to use at any of these upcoming job fairs in the Chicago area:

  • Sales Career Fair – Chicago West: July 27, 2011 at 1 p.m., at Double Tree Hotel – Oakbrook.
  • Nationwide Job Fair: August 18, 2011 at 11 a.m. – 2 p.m., in Chicago.
  • NAACP Professional Career Reception: September 27, 2011 at 10 a.m. – 3 p.m., at Navy Pier.
  • 2011 Chicago Graduate and Professional School Fair: October 6, 2011 at 3-7 p.m., at UIC.