Companies Lend a Helping Hand for Hurricane Sandy Clean-Up

After disaster strikes, you always see the truest form of human spirit come out. We don’t see this side of our fellow man come out all that often, especially during rush hour traffic or waiting in lines, but it does come out when we see our neighbors suffering.

Clean up from Hurricane Sandy has begun and it’s not just individuals that are lending a helping hand, but major brands and companies are getting in on the action to bring normalcy back to the lives of millions of people affected by this disaster.

Proctor & Gamble

Before Hurricane Sandy struck, wireless carriers asked their customers to communicate via texting instead of calling loved ones. The idea behind this is because texting saves battery power and lets emergency workers get through on the networks to get cities back up and running again. Batteries only last so long, even with the strictest power saving setting on. This is P&G’s time to shine with their Duracell battery’s ‘Rapid Responder’ 4 x 4 truck, which is outfitted with charging stations for all mobile phones and other devices.

This truck is currently in New York City’s Battery Park (which was a total fluke of a location) since lower Manhattan has the highest population of people without power. Even though people may not be using old-school batteries, that doesn’t mean their phones batteries can’t enjoy a charge from Duracell.


Bottled Water is a MUST for your emergency preparedness kit

The days leading up to this storm’s landfall led to stores selling out of bottled water as consumers grabbed as much as they could for the days ahead. With roads either still flooded or buried under sand, trucks won’t be able to replenish store’s stock for a couple more days. Coca-Cola has stepped in and has not only pledged $1 million to provide resources for necessary food and shelter in the short-term and will aid in the long-term rebuilding efforts but they’re also giving out bottled water to help people who do not have access to clean drinking water yet.


Not only is this car company donating $1 million to the American Red Cross to help with the disaster relief efforts, but they’re also matching employees’ contributions to the Red Cross or any other non-profit organization that is helping with the relief efforts. That’s not all! If Sandy has affected customers’ ability to pay for a lease or keep up to date on their car payments (because of other pressing financial issues that arise) then Toyota and Lexus are happy to help out by offering lease payment extensions or redirecting billing statements.

If buying a new car is a must (because one of these cars was yours) they’re offering a 90-day deferred first payment program in the states that were heavily affected to help customers get their lives back in order.

Kellogg & Radio Shack

This popular cereal company is committing a total of $500,00 to two very worthy organizations. They’re giving a $250,000 cash contribution to the American Red Cross and giving another $250,000 in food to Feeding America (the nation’s largest hunger-relief charity). Radio Shack is donating $50,000 to the American Red Cross to help cover the costs of shelter, food, recovery, and other forms of assistance that families affected by the storm will need.

How can you help?

Every little bit helps someone in need

The American Red Cross has made it so easy to help. They’re working with iTunes so you when you log into your account you can donate anonymously in increments of $5, $10, $25, $50, $100, and $200. Your entire donation goes to the relief effort (Apple won’t take a percentage of it) and your personal details are not forwarded to the charity. also has a page on their website to make giving quick and easy, I mean, what else could we expect from this internet retailer? You can find the page here!

Got your phone handy? You can text REDCROSS to 90999 to donate $10 to Disaster Relief efforts and Red Cross will have the funds immediately to use to get families and individuals back to the normalcy they once knew before Sandy came into their lives.

Pulling together in times of need is really what makes America special and unique. No matter what the circumstances are united we stand! Helping our fellow man is what makes this country great, so don’t think that your donation won’t make a difference, because it will to someone who desperately needs it.

Have you heard any creative ways companies are helping out the hurricane and storm relief efforts? Sound off below!

Amy Hoidas

Amy is one of Quality Logo Products’ Community Manager. She is a self-professed newspaper nerd and thoroughly enjoys reading business and financial news and having impromptu discussions about it. Oh yeah, she’s “one of those” people! A true Midwestern girl by nature, she loves riding her bike, photography, and the Chicago Cubs. You can also connect with Amy on


  1. Eric

    I was thinking on all this the other day, and truthfully, my biggest respect would go to the company actually sending folks out to physically lend a hand in the relief effort, or at least allow them to volunteer on their own terms. I’ve friends in both NYC who’ve literally lent a hand to the effort, and it seems that’s the biggest contribution needed. Any little bit helps, however, and hopefully this will at least see to it – at the very least – that the bare necessities are covered for those who’ve been affected.

    That all said, my girlfriend and I will be shipping out non-perishable food items along with anything else y’all would see fit to help out there. If you’ve got something to contribute, feel free to send a private message to me, and I’ll be sure it gets sent. Thanks and hope to hear from some of you!

  2. Mikey

    It’s always heartwarming to hear about individuals and organizations reaching out to help those in need after disasters like this. It just kind of helps to restore your faith in humanity. I hadn’t actually heard about Apple or Amazon helping to facilitate people individually donating to the cause. I think that’s actually a really good idea, and will probably get more people to donate than would normally be inclined to. And to those hit hardest by this tragedy, know that all of our thoughts and support go to you and yours in these hard times. May you be safe and with the ones you love.

  3. Mandy Kilinskis

    I think it’s great that these large companies are helping out beyond giving money. Yes, the rebuilding efforts need lots of money, but people affected by the hurricane also need bottled water, electricity, and an extension on their bill due dates.

    I think it’s great that Apple and Amazon are also directing customers to donate money. Since you’ll be on those sites purchasing things anyway, what’s an extra couple of dollars to help those in need.

    Great post, Amy!

  4. Rachel

    It’s always wonderful to hear that large corporations are using their resources to make a difference, especially when it comes to natural disasters like this. Thanks for the tips on donating, Amy, especially the iTunes and Amazon links — I didn’t know these companies were doing that, but that’s super convenient! Hopefully it convinces more people to donate.

  5. Amanda

    I love that these huge companies are lending some help! I like the idea of the bottled water and the charging truck for cell phones best. =) Those are two “everyday” things that are in immediate need! I hope that Tide loads of hope truck heads that way, too. Clean laundry would be such a blessing to them, I’m sure!

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