Cool But Unusual Promo Products: Creative Examples by Real Businesses
Figuring out what promo product to give away can be stressful. After all, you want to pick an item that your customers will like and use, but you also want to make sure that you’re giving away some personality. Creativity is key to striking the right balance.
So that got me thinking: What creative and unique items have businesses ordered as promotional products? Could this help other businesses promote their brand in ways they never thought of?
You might be a little hesitant to dive into promotional products because you’ve never attempted to order them and you’re not sure what to order or where to begin looking. If this is your business, or a company you work for, then you know what I’m talking about.
So that’s why I asked our friendly sales representatives to send over some of their more creative orders, and I was pretty impressed. Sadly, I didn’t find anyone who recently ordered these AM/FM Radio fanny packs, but what I did discover is that it’s not necessarily the product that stands out. It’s the business coupled with the products they ordered that makes for the interesting story.
So keep reading, and let the creative juices start flowing as we look as some unique and fun ways our clients have used promo products (some ordinary, some not so ordinary) to advertise their businesses.
Give ’em Something Sweet
Perhaps one of the more creative ideas I heard about came from a company called Swipely, which provides credit card processing for other businesses. The giveaways they’ve handed out aren’t exactly related to the company’s main source of business, but instead they tie the message back into their brand. It’s easier than it sounds, trust me.
They recently ordered power banks and added the slogan “Powerful Insights.” They also ordered custom mints (yes, we sell those!) and included the message “Fresh Insights.”
Gearing your message to the product itself is a great way to pull in interest, which turns into exposure for your company. Swipely was able to come up with a creative way to use products that don’t really relate to the software company, but still develops an interest in what they do. Plus, who doesn’t love mints and fresh breath?
So do you get the idea? Sure pens are useful, and are pretty much the universal promo product, but you don’t just have to get pens imprinted. Add in your own flavor and create a recipe that will make your customers come back for seconds!
Stress Balls: Unlimited Options for Unlimited Brands
Stress balls and relievers were definitely the most popular items I heard about for this blog, which isn’t surprising. Stress balls are consistently near the top of the most popular products we sell.
However, each example was a little different, and the types of businesses that ordered them couldn’t have been more contrasting. For example, a used car businesses ordering banana stress balls that they put in the exhausts of the cars on the lot. Why? Who knows, but if I’m in the market for a car and I drive by that lot you can bet I’ll stop in. Despite all the differences between them, the goal for all of these companies was the same: bring the customer back to your brand.
If you’ve never ordered promotional products before because you thought your industry doesn’t call for those types of items, then you should take a look at Haisley Funeral and Cremation Service. They recently ordered pineapple shaped stress balls. You read that right. Funeral homes and stress balls might not seem like an obvious match at first, but if you take a look at their website you’ll see that their logo is a pineapple. Seems to make a little more sense now, right?
That’s just the tip of the iceberg when it comes to stress relievers. I don’t know about you, but I had no idea how many custom stress balls are out there (I currently have Bubba and the entire cast of the Dilbert comics sitting on my desk). You can pretty much get anything made into something you can squish when you’re feeling the pressure at work. Take that idea, add your business to it, and you’ve got the beginnings of a great promotional product.
The next two businesses are great examples of this. EEAP the Safety People got pickle-shaped stress balls with the message that read, “In a safety pickle?” I’m not currently in a safety pickle, but I know who I’m going to call when that happens.
Adventure Advertising installs lettering and wraps vehicles in fun designs, but they used a very simple custom stress reliever to give their marketing plan a punch. Their message for a recent business expo was “Don’t be that person driving around in an unmarked van.” If you walked by their booth at the expo you might’ve left with an unmarked cargo van stress reliever.
What Do You Want to Say?
What do you want your promo product to say about your business? Is there a value, event, or company goal that you want to highlight? Picking a focus can help you decide on the product that will work for you.
Sometimes focusing on just an event you’re holding is a great way pick out a product. Ripley’s Aquarium ordered a comb and mirror set as part of a mermaid boutique they had, and gave them out as souvenirs to guests who attended the special event.
Or the focus could be on the business as a whole like Glen Eden Nudist Resort. They ordered a bunch of promo items…including shirts! Yeah, that was probably the oddest item (at least in my opinion) they ordered, but I guess even attendees need something to wear when they head home! The goal is to get your name out there for all to see, and the more products you get, the better chance you have at that happening.
Maybe you just really want to make a statement. Getting your name out at a trade show or expo can be a big challenge. All Jersey Mechanical tackled that obstacle by giving away Flying Shrieking Monkeys. If you’ve ever been to a trade show you know that there is a ton of swag. So common sense would say the more creative or usual your giveaways are, the better chance you have of attendees remembering you!
It doesn’t matter what industry you work in because there is definitely a product out there for you. Just get creative and have fun. Above all else, promo products are meant to help you promote your business by directly engaging with your customers in a way no other advertisement can.
It’s not always easy to see how a promotional product would work in a business or a given situation. That’s where we come in! Give us a call (1-866-312-5646). It’s always great to have an idea of where you want to go, and then we’ll be waiting to help steer you in the right direction if you need the assistance. You might not need sperm and egg stress balls for your Burning Man exhibit like actress Rosario Dawson, but just take a look around and you’ll find something that fits your business.
Have you ever gotten a crazy or unique promotional product? Have you used a creative product to advertise your business? What feedback did you get from your customers? Let us know in the comments!