Dexter Morgan is the main character in Showtime’s hit series, Dexter. He is a serial killer just trying to get by in the normal world without landing in the electric chair. He’s a Blood Spatter Analyst for Miami Metro: Homicide by day, and a serial killer by night. Dexter’s adoptive father, Harry, noticed Dexter’s psychological issues and knew that he would become a serial killer, so he taught him a very strict code to adhere to (WARNING: this YouTube clip may contain graphic content not suitable for work or the faint of heart).
“There were so many lessons in the vaunted Code of Harry. Twisted commandments handed down from the only God I’ve ever worshiped. 1 through 10: Don’t get caught.”
While you may not be a serial killer trying to cover up your tracks, there are still quite a few things that you and your business can learn from Dexter and his code!
Channel Your Energy: Harry taught Dexter to channel his killer instincts into something positive – getting criminals off the streets. OK, maybe your company isn’t going to experience anything that drastic, but everyone has their off-days. If you and your colleagues are having a rough day at the office, try to figure out ways that you can channel your negative energy into something productive. Use your emotions as fuel for a productive work day.
Do Your Research: According to Harry’s code, Dexter only kills people who deserve it – people who slipped through the justice system. Dexter says, “My father taught me one thing above all others: be sure.” In order to be 100% positive that his victims deserve it, Dexter conducts a thorough background check and does some of his own detective work before he goes in for the kill. This rule can apply to your business in multiple ways. It is crucial to conduct thorough research on job applicants, to ensure that the candidate you hire is a good fit. You should gather evidence about your customers as well – this can be as simple as noticing customer cues or asking questions. Learning your customers’ interests can help you cater to their specific needs.
Don’t Make a Scene: Dexter is able to slide under the radar because he is never present or proactive in bar fights or drama at the station. But you don’t want your company to slip past the radar, and you can avoid that by following this same rule. Customers and employees want a peaceful experience with your company. Customers will be pushed away from rude service, and employees will be less productive in a stressful work environment. Try to keep everything that your company does cool, calm, and collected.
Be Neat and Organized: One of the reasons that Dexter is able to get away with so much is the fact that he is extremely organized – borderline OCD. He leaves not one drop of blood behind at any crime scene, and he follows a very specific pattern for each kill. It is crucial to keep your workspace, conference room, storefront, and even your website highly organized. Customers will be turned off by scattered information and a sloppy presentation. If you want them to stick around make your space clean, enjoyable and simple to navigate.
Say What They Want to Hear: Harry taught Dexter at a young age to say what people want to hear. He taught him to always answer questions in a psychology test with the opposite of how he feels so that he wouldn’t get caught. Now, I’m not saying that you should be dishonest. But when a customer steps on your toes, it’s important to keep your cool. If you feel like screaming at them, do the opposite. Stay calm, say what the customer wants to hear, and you will keep them satisfied.
While Dexter uses his code to avoid getting caught, you want your brand to get caught by customers (for good things, of course). You can use Dexter’s code for the exact opposite purpose that it was intended for – by adhering to a general code for professional conduct your brand will stand out and grab customer attention.