Expose Yourself! How to Stay Inspired When Building Your Brand

Staying inspired while you’re building your company’s identity can be a challenge, which is why it’s so important to expose yourself to as much as possible.

Take everything that pertains to your brand and save it: collect as much as possible. In fact, collect stuff that has absolutely nothing to do with your brand. Why? You never know where a small nugget of inspiration will come from.


Our dreams never truly reach their full potential because we tend to avoid anything we think might fail. We often fall into the trap of thinking everything’s already been done. It’s almost like we’re on an auto-piloted filtration system. It takes all the fear out and leaves us with safe, which isn’t necessarily a good thing. We’ve gone too many years being told what we can’t do (or shouldn’t do) so much that we tend to automatically filter out everything we’re afraid of. Ultimately, those feelings are driven by fear.




Expose your fears as much as possible. Many of us have been filtering fear for so long that we’ve forgotten what we’re afraid of! Fear is the number one reason why some businesses never make it off the ground or grow to their full potential.

How do we fix this? Go places you’ve never gone. Push yourself past your limits. Learn a new language. Talk to people you would never otherwise associate with. Ask a total stranger how they’re doing today, and genuinely mean it. The point is, get out of your comfort zone.



Make a list of all the things you’ve ever wanted to do in life. It doesn’t matter how ridiculous it may sound: It’s your dream. If you’re more of a visual person, then create a vision board. This is simply a visual representation of everything you want out of your life. The actual imagery is unimportant, just as long as you understand what it means to you. Your visuals could be material things to acquire or spiritual things that represent something you would like to obtain someday.

Taking the necessary steps to reach your goals can be tough, but the best way to reach them is to stay inspired along the way. Collect magazines you like, go to conventions that involve your craft, or be a part of a community group that meets regularly. In fact, do pro bono work to help you get there if your time and finances allow it.



When you have down time, make sure you’re out mingling with people. Anybody and everybody. Set up lunch dates with old friends and explain to them what you’re trying to pursue as a business owner. Show them how passionate you are about your company. Believe it or not, when you have conversations like these with supportive people, they can help your inspiration grow. They can help you see a situation you may be struggling with in a new way!


Food for thought:

  • Are you utilizing your skills and abilities to their fullest potential?
  • Have you buried a goal, you once intended to meet?
  • Do you make excuses for yourself? If so, is due to fear?

“Our deepest fear is not that we are inadequate. Our deepest fear is that we are powerful beyond measure. It is our light, not our darkness, that frightens us most” -Nelson Mandela

Any other tricks you’ve used for inspiration while brand-building? What’s on your vision board?

Expand Your Brand!

Image credit to Kidspot, Exhilarated Living, Slava on Flickr, and The Gamer’s Challenge.


Bubba is the Quality Logo Products mascot. He may have started out as "just a stress ball," but he's come a long way since the company's launch in 2003. Bubba has been immortalized in numerous vector artwork designs for internal and external promotions, and you can see him change outfits on the Quality Logo Products homepage whenever a holiday rolls around. Oh, and he thinks pants are for the birds. You can connect with Bubba on


  1. Wash

    My biggest problem is likely getting out of my comfort zone. Sometimes it works out for the best, and sometimes I look foolish. I consider anytime I step out of my comfort zone as a small victory, though.

    • Dréa Bell

      I agree. It’s always a small victory for me as well; but I think this is probably hard for a lot of people. That’s why it’s always good to have a support network or a group of people with similar interests to help give the confidence you need.

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