Facebook and American Express Want to Give Your Small Business a ‘Big Break’

ATTENTION small business owners! Do you want to turn your company into the success-story you know it can be? Are you hankering to learn how to use social media in an effective way? Well, American Express and Facebook have just the program for you.

I don’t mean for any of this to sound like a sales pitch, but I at least wanted to offer an enthusiastic update. In an initiative by American Express’ Open Forum to bring modern and relevant resources to businesses seeking growth, owners are encouraged to visit and take part in what’s called the Big Break for Small Businesses.

How big a break, you ask? Let me break it down:

Pending eligibility, as many as ten finalists will win $2,500 in Facebook ads to aid their marketing efforts. From those ten, a final five will be selected to spend two days at the Facebook headquarters in Palo Alto, CA, learning all about how to make their company a modern competitor. Oh, and those last five will also receive a “business makeover and $20,000 to take [their] business to the next level,” according to the program’s video ad. Not too shabby an offer, if I don’t say so myself. Take a look:

Now, you’re probably thinking: “That looks amazing, but what exactly do I have to do?”

Get ready, because that’s the tough part (deep breath). You’ll have to fill out a questionnaire (gasp)! And the questionnaire is a whopping three questions long (double gasp)! Yup, three questions—that’s it. Keep in mind though that the questions pertain to how you would specifically use this opportunity to improve your company, so all you have to do is answer wisely

...and this could be you!

“It certainly sounds like a capital idea, but is it really going to be worth my time, good sir?”

Well, first off, I applaud your proper-English vernacular. And second, if it’s any indication, entries will be considered by a panel of judges that includes the likes of John Battelle (founder of Federated Media Publishing) and Guy Kawasaki (Google him if you need his credentials—he’s a big deal). So yes—the program is an incredible offer that’s easily worth the time it takes to answer a few questions.

Do you think your start-up or young business is ready to take the next step? We certainly think it is—that’s why we’re blogging about it in the first place! We like to keep our customers and supporters informed at all times, and this opportunity is just par for the course. So hop online (hey, you’ve already got that part covered), visit this link, and check it out for yourself. You’ll never know how successful you can be until you try.

Any other advice that could inspire small businesses and cause big breaks? What do you think of this Facebook/American Express initiative?

Joseph Giorgi

Joseph is the head of the Media Team at Quality Logo Products. He's a video specialist, blogger, perfectionist, and all-around likeable guy. When he's not busy focusing on the nitty-gritty details of his written and visual work, he's normally listening to bad 80s music and scouring the internet for useless information on useless subjects. You can also connect with Joe on Google+.


  1. Jill Tooley

    It’s nice to see giants like Facebook and Amex giving back to the community. Thank you for the heads up, I know several small business owners who would benefit from something like this!

    People have to answer 3 questions for the chance to win $20,000 to “take a business to the next level?” Sounds like a deal to me. It’s refreshing that they’ve kept this promotion simple! Some of these other contests and promotions make people jump through so many hoops that it gradually diminishes the value of the prize in the first place. Promotions need to be simple, otherwise people lose interest and end up not participating!

    • Joseph Giorgi

      Exactly! The simpler the better. And I’d bet that Facebook would offer a good deal of valuable input to the five businesses lucky enough to win.

  2. Jana Quinn

    Interesting promotion. I especially like the Facebook “boot camp” portion of the prize. I wonder what mysterious tricks the Facebook elite will teach the winners in their hallowed halls.

    I think that filling out the answers to those three questions about how to spend money on advertising is good practice for any small business, contest or not. That kind of self-reflection is good early on, when the money is unavailable and there’s no risk on the line, and may be able to provide a clear picture for later, when the small business HAS reached that level of success.

    Nice find!

    • Joseph Giorgi

      Thanks! That’s a good way to look at it. Having a solid game plan when it comes to financing and marketing is definitely a good idea at any point in the development of a business. It seems like the folks responsible for setting up this promotion know that, which is likely why the questionnaire only pertains to that particular subject.

  3. Amanda Sneed

    I think that this a great idea! It’s so cool to see huge companies helping out the little guys! =) 20K could help out a small business so much!

    Way to go FB, Amex, and Joe for reporting to all of us.

  4. Bret Bonnet

    I’d save the whales with my $20K and $2.5K in Facebook ads.

    Seriously though. How cool would it be to visit the Facebook headquarters. If it’s HALF as cool as it looked in the “Social Network” I’d so want to go! 🙂

    • Joseph Giorgi

      Fill out the questionnaire and find out if you qualify. Let Facebook help take QLP to the “next level,” Bret. 😉

  5. D.Wood

    There are more reasons to not take AMEX than you state here. We gave them our business for 16yrs, not 1 charge-back. We closed the merchant account this year. As long as I have breath, AMEX will never get my business again. Did you know that AMEX keeps a private score on every person or company? They base their credit decisions on this private data base that go back 25yrs, not the public biz or credit reports – I dont believe this is legal under banking laws. If you stepped on their toe 20yrs ago, they will not provide credit services. This is an evil company at it’s root.

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