A few months ago I compiled a list of Ernest Hemingway quotes to inspire your own writing efforts. Based on the success of that post, I decided to scour the Internet for some more quotes about writing. This time I turned to another 1920s writer, F. Scott Fitzgerald.

You know him as the author of The Great Gatsby, but Fitzgerald’s impressive career includes multiple novels, short stories, Hollywood scripts, and even a stint in the advertising industry.

Despite how you might feel about Gatsby from your high school years, Fitzgerald is one heck of a storyteller. And in the modern age of content marketing, telling your brand’s story is more important than ever.

So while you’re working on your latest blog post, social media blurbs, or press release, keep some of these quotations in mind.

On motivation…

yon-don't-write-because-you-want-to

On starting…

genius-is-the-ability

On the writing process…

all-good-writing-is-swimming

On choosing punctuation…

cut-out-all-these-exclamation-points

On fleshing out an article…

an-artist-is-someone-who-can-hold-two

On when something isn’t working…

vitality-shows-in-not-only-the-ability

On writing a persuasive piece…

you-can-stroke-people-with-words

On your competitor’s success…

nothing-is-as-obnoxious-as-other

On when you’re ambivalent about a topic…

great-books-write-themselves

On when your last post doesn’t perform well…

never-confuse-a-single-failure

And food for thought….

advertising-is-a-racket

I particularly like that last quotation. Not because it talks about how advertising is racket, but the fact that even back in the 1920s some people had the opinion that advertising is useless.

And that’s why we have to fill our books, blogs, and content marketing materials with smart, useful content. Give people things that they want to learn about and can use. We know that ad copy or commercials can be clever, but useful information can trump even the smartest ad.

All quotes found on Brainy Quote, Goodreads, and Huffington Post. Picture of F. Scott Fitzgerald is from Wikimedia Commons.

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