Get Your Marketing Plan Into Top Shape for Bikini Season!

I worked retail all through high school and college, so I’m used to thinking a few seasons ahead. It was barely Halloween when the Christmas items would start showing up. Independence Day wasn’t even over before the back-to-school specials hit the floor. And the most harrowing of them all – the Valentine’s Day flowers had not yet wilted when bikinis started showing up on store racks.

Ah, yes, bikini season is nigh.

There’s still some wiggle room for us Midwesterners before it’s bathing suit weather, so there’s no excuse not to shed those winter pounds. I know I’ve got more than a few Christmas cookies hanging onto my hips for dear life… and I’m certainly not alone.

When the sun comes out for the first time in weeks and people start going outside voluntarily, it’s like everyone suddenly remembers that a summer is coming. According to a highly scientific poll of my friends and family, the average American is much more likely to get fitness-crazy in the early spring than any other time of year, even around New Year’s.

What can you do to capitalize on the zeal of the (seeming few) Americans who do not want to look like walruses on the beach? Get your logo imprinted on some excellent workout equipment, of course!

StayFit Personal Fitness Kit

This personalized fitness set offers more than just a single item; it’s got a whole mess of goodies that’ll be sure to help people trim their figures without having get an expensive gym membership. Each custom exercise fitness set comes with two ankle weights, a jump rope, weight extensions, exercise bands, and squeeze resistant hand grips, all packed inside of a zippered bag. With an excellent product set like this, there’s no excuse not to head out to the park and get some sunshine along with that extra workout.

Slim Polly Water Bottle from Quality Logo Products

Slim Polly (20 oz.)

The customized water bottle called the Slim Polly is my all time favorite Quality Logo Product. Honestly. It was one of the first things I checked out when I started at Quality Logo (almost five years ago now!), and I’ve always recommended it to customers at every opportunity. The bright colors are truly eye catching, and the tight lid prevents the leaking you often see with the cheap water bottles you find at the store. The 20 ounce Slim Polly is an excellent companion when it comes to weight loss. Did you know that if you drink the recommended eight 8-ounce servings of ice water a day, you can burn 70 calories? Print this fact alongside your logo to see some amazing long-term brand exposure from this incredible product.

Better Book: Fast Food from Quality Logo Products

Better Book: Fast Food

Working out is pretty crucial, but what about eating right? The customized Better Book: Fast Foood is a 36-page pocket health guide that provides room for the recipient to write notes and record things like daily calorie intake. If your client checks the book with every meal, your bold logo on the cover with get at least three brand exposures to your client PER DAY! The Better Book: Fast Food is compact and fits easily into a purse, briefcase, or glove compartment. Unlike some other promotional products, the custom Better Book: Fast Food is pretty clearly a long-term, high retention promotional product. Because it’s something your client can continue to refer to, it’s likely to be something that sticks around for a while, displaying your stunning logo along the way.

So how many pounds are you planning on losing for this upcoming swimsuit season? Which of you jerks actually stayed in good shape over these past chilly months and are mocking the rest of us? How can a weight-loss-based promotional help your company get the attention it needs? Do you have any other suggestions for exercise products? Sound off in the comments below!

Until then, keep expanding your brand!


Jana Quinn

An old ‘G’ that’s been working for QLP since it was in Bret’s basement – Jana has been writing since she made up a story about a Jana-Tiger that liked rocky road ice cream and got straight A’s. She enjoys writing about marketing and pop culture, posting a ‘Die Hard’ article as often as she’s allowed. She is inspired by the articles at Cracked and frequently wears a Snuggie in the office. You can also connect with Jana on Google+.

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