How Does Your Blog Grow Just Like a Frog? Read This.

You know what? People don’t really seem to talk about frogs anymore. And it’s even rarer that people blog about frogs—which is a shame for two reasons: 1) the rhyme is a no-brainer, and 2) frogs actually have a lot in common with blogs.

Now, I know what you’re thinking, but believe it or not, there’s more to these little creatures than the fact that their legs taste deliciously similar to chicken. And as anyone in Generation Y already knows, there’s more to blogging than just hammering out a few words, no matter how well the words rhyme. Consider the intricate life cycle of a frog, then think about the complexities of creating and maintaining a blog (professional or otherwise). Each is an elaborate and fascinating process.

Okay, okay—it’s a bit of a stretch, but just bear with me on this (if only for the sake of such a unique comparison):

Part 1 - The Egg

Part 1 - The Egg

Part 1 – The Egg

Female frogs are known to lay thousands of eggs at a time, much the same way individuals and forward-thinking companies will toss ideas around for divergent topics and points of interests that their blog can address. A large number of frog eggs will of course be picked off by natural predators during this period though, kind of like how well-established competitors in a digital space will pick off blog topics before you can even get to writing about them. It seems cruel, but such is life.

Part 2 - The Tadpole

Part 2 - The Tadpole

Part 2 – The Tadpole

Once the ideas that bloggers actually get around to writing about are finally posted and available for viewing, the end result isn’t always what we may have hoped for. Inaugural blogs may have the tendency to be somewhat lacking when it comes to cohesion—and that’s perfectly alright, as it’s just another step in the lifespan of a blog. Tadpoles are similar. They represent a new phase in a frog’s life, but aren’t fully alive (or at least haven’t reached full potential).

Part 3 - The Metamorphosis

Part 3 - The Metamorphosis

Part 3 – The Metamorphosis

Of course, as Dr. Ian Malcolm tells us, “Life finds a way.” The average tadpole’s transition to adulthood brings it ever closer to the recognizable entity it wants to be. Its legs become visible, its eyes enlarge, and its skin thickens. In a similar way, the maturation of a blog (which can take several years) is landmarked with developmental steps. Blog posts inevitably become more coherent, more accessible, and more relevant as time goes on—and it’s a beautiful thing indeed.

Part 4 - The Adult

Part 4 - The Adult

Part 4 – The Adult

Once matured, frogs quickly become the graceful, efficient, and productive creatures we know them as. While still far from the top of their food chain, they’re no longer the easy targets they once were. Smaller creatures take heed, because frogs are always on the hunt. In the same manner, a fully developed blog page can be an accessible and highly valuable commodity. Well produced and proficient blogs will overshadow the competition with ease. A great blog will extend its tongue of engaging content to draw in the juicy flies of traffic that it thrives on.

We all recognize adult frogs, though again, we rarely mention them—and maybe they’d prefer it that way. Captive frogs are known to live as long as 40 years. They’re survivors! Though no blog has yet lasted as long (for obvious reasons), there’s no doubt that many will get there. As the digital rainforest known as the World Wide Web continues to grow, great blogs (and bloggers) will be abundant as their real-life amphibious counterparts.


NOTE: The exclusion of toads from this article was deliberate, as toads constitute only a small subset of the frog family whose name unfortunately does not rhyme with “blog.” Also, they’re disgusting.

Joseph Giorgi

Joseph is the head of the Media Team at Quality Logo Products. He's a video specialist, blogger, perfectionist, and all-around likeable guy. When he's not busy focusing on the nitty-gritty details of his written and visual work, he's normally listening to bad 80s music and scouring the internet for useless information on useless subjects. You can also connect with Joe on Google+.


  1. Myrtle

    Mmmmmmmm… frog legs….

    • Amanda Sneed

      Do frog legs really taste like chicken??

      I picture them being slimy & rubbery, and too thin to get any good meat off of them. lol.

      Where do they serve frog legs?

  2. cyberneticSAM

    aww it is not easy being green! This blog was Ribetting! 😉 Strong work Joe!

  3. Bret Bonnet

    Yummy. I love me some frog eggs, aka baby blogs for breakfast!

    My first pet was actually a toad, but I agree disgusting.

    So, is this post about blogs and frogs kind of the same thing as most Jr. High science classes where we disect frogs?!?

  4. Jill Tooley

    Great comparison and overall post, Joe! Frogs deserve a little bit of love every now and then, and so do quality blogs. The best bloggers understand that it’s no easy feat to grow a following and adapt to the ever-changing environment. Anyone who believes that they could become an overnight blogging success is probably suffering from delusions of grandeur; it takes a lot of time and dedication to evolve and not everyone makes it out alive. You need to prepare for the changes and take a leap of faith (no pun intended), but you also need to keep an eye on your efforts unless you want to get left behind.

    I have one beef with this blog, and that’s your sheer disregard of toads in the end! How dare you speak ill of those bumpy, underrated creatures?!? I think they’re adorable! 🙂

    • cyberneticSAM

      Here Here!

    • Joseph Giorgi

      You are sadly mistaken. Toads are in no way deserving of anything but contempt for being so irredeemably disgusting.

  5. JPorretto

    There are so many rhymes in that first paragraph I thought Dr. Seuss wrote it!

    I love frogs. We have some that show up on our patio regularly that the dogs love to paw at (Nicely of course). How does that compare to a blog? Hmmmmm, Joe?

    • Joseph Giorgi

      Yeah, the rhyme was just too fantastic to pass up, and it was pretty much the inspiration for the whole blog.

      I’m not exactly sure how your dog’s love of frogs compares to blogs, but again, it’s an awesome rhyme. 😀

      • JPorretto

        You’ll rhyme your way out of anything won’t you?!!

        BTW, nice Jurassic Park reference…

    • Jill Tooley

      I’d say that, if your dog was a person capable of using the internet, his “pawing” at those unexpected frogs would be like his experimentation and curiosity. Your dog plays with new frogs he sees just as humans play around with new blogs they see, hoping to discover something new.

      But that’s just my guess. A hop in the dark, if you will… 😉

  6. Jana Quinn

    Blog = frog… it’s all so clear to me now!

    I like your point in the first paragraph about other predators picking off blog ideas before you can get a chance to write about it. But hey, that doesn’t mean you can’t write about the same thing from a different perspective or with updated information.

    The tadpole section was pretty spot on. When the QLP blog started (waaaaaaay back in the day), we definitely didn’t know which way we were swimming. Now? We’re hopping higher and higher. 🙂

    P.S. Love the Jurassic Park reference.

    P. P.S. The phrase “inaugural blogs” is stuck in my head.

    • Joseph Giorgi

      I was hoping someone would comment on the JP reference. 😀

      Yeah, the QLP blog is hopping quite well these days. I’m sure it was a bit different when it was in its infancy, but it’s definitely thriving now. I can’t wait to see what it will look like a couple years from now!

  7. Amanda Sneed

    Is blog like a frog a real saying!!??

    Awesome blog Joe, super creative! And I love all the cute pictures! 😉

  8. LK

    I love this post! And frogs!

    Great comparison.

    Oh and I’m also glad you left toads out. Yuck.

    • Joseph Giorgi

      I’m glad we’re on the same page as far as toads are concerned. Jill and “CyberneticSAM” are under the mistaken impression that they’re adorable little creatures, which couldn’t be more wrong.

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