Branding Beat - Cut Through the Noise

Halloween Marketing: 5 Spooky Ways to Throw a Fall Promotion

Get this, Halloween isn’t limited to passing out candy and costume contests. In fact, it’s an excellent time of year for your company to throw a promotion.

While your competitors are off chasing their latest sugar high, you can rally your employees together and put on an event that will create some fun for your community and generate some positive word-of-mouth for your brand.

Here are a few examples of ways to market your brand during the Halloween season!

1. Get Involved with a Community Festival

Many communities throw a festival or party at some point during the fall. Whether it’s a general fall festival or specifically Halloween-themed, it’s a great way to get your name out to local customers.

Set up a booth to sell your physical goods, or sponsor one of the many activities. Pass out coupons for potential clients to use on future trips to your business. Make sure that you have large vinyl signs hanging up so everyone knows who sponsored the apple bobbing this year.

2. Throw a Party

Bars and restaurants can offer special Halloween drinks!

If there isn’t a community festival, don’t let that stop you; just throw your own party!

Pick a date around (or heck, on) Halloween and let your clients and community know you’re throwing a party via word-of-mouth, social media, and flyers.

Let your employees dress up, plan some games, and award prizes. Have food and drink to keep attendees there longer. Also consider offering a discount on merchandise for your guests. Make sure that everyone heads home with a branded bag, personalized pen, or a selection of branded items.

3. Organize a Concert

You can never have enough music.

Connect with some local bands, the chamber of commerce, and the local police department to set up a concert or concert series around Halloween. Local bands are always looking to play, and it would be a great event for too-old-for-trick-or-treating teenagers and families that aren’t too keen on bags and bags of candy.

Partner with local bakeries and catering companies for refreshments, allow bands to sell some merchandise, and make sure there are plenty of colorful banners with sponsors’ names on them.

4. Sponsor a Haunted House or Other Spooky Activities

Those pumpkins on your front porch? Carve your logo into them!

For some Halloween enthusiasts, there’s nothing better than scary haunted houses, ghost tours, and corn mazes. See if there are ways to partner with local farms or join up with the park district to plan a haunted house or corn maze for your community. Ask friends, family members, and employees to volunteer to staff the events.

If your store is reportedly haunted, make sure you play it up during the season. Contact the local ghost tour guides to see if they could add your store to their stop. No ghosts? Consider throwing a murder mystery dinner at your restaurant or anywhere you can set up tables.

5. Leverage the Power of Trick-or-Treating

Trick-or-treating is certainly one of the most exciting events of Halloween, so make sure that you get your business noticed during it! There are lots of ways to get involved other than handing out some sweet promotional items.

Consider picking a charity and going trick-or-treating for them. Decorate some boxes or jars, and accompany your children, cousins, or nieces and nephews as they go door to door for candy.

You could also donate imprinted plastic bags (or even better, reusable tote bags) with your logo on them to local families and schools for children to use during trick-or-treating. Parents will appreciate the gift and your brand will become a hero of Halloween and the family’s shopping trips after.

Many downtown areas sponsor special trick-or-treating events for the local community. If yours doesn’t, team up with other businesses in the area and set a time on a weekend for parents to walk their kids around. You can hand candy to the kids and promotional items and flyers to the parents. Also offer some refreshments to encourage trick-or-treating families to stick around and browse.

While your competition sits around eating chocolate and planning their company’s Halloween party, you can be out in your community promoting your brand. So don’t let the opportunity to market your business in a fun way pass you by!

Any other suggestions for the list? Have you ever thrown a Halloween or fall-themed promotion?



Bubba is the Quality Logo Products mascot. He may have started out as "just a stress ball," but he's come a long way since the company's launch in 2003. Bubba has been immortalized in numerous vector artwork designs for internal and external promotions, and you can see him change outfits on the Quality Logo Products homepage whenever a holiday rolls around. Oh, and he thinks pants are for the birds. You can connect with Bubba on


  1. Rachel

    Great ideas, Mandy! I especially like your spooky activities suggestions and trick-or-treating for a charity. Reusable bags are such a great idea for the Halloween season! Particularly if you do, say, an orange bag with a jack-o-lantern face on one side and your company info on the other. Or the same thing, but with a white bag and a ghost face. Halloween is the perfect excuse to get creative! 🙂

    • Mandy Kilinskis

      Absolutely! Or maybe a black bag with a white imprint of a cat on one side? Those would be a huge hit with both parents and adults. My brother and I had plastic pumpkins that we used for trick or treating, but there was always that time when they would get too full to fit any more candy and we’d have to empty them into pillow cases that my dad would carry around. Imagine if he could’ve had a tote bag with a handle instead!

  2. Eric

    Seriously. I know they’ve inexpensive, but I’ll openly admit that tote bags have come in handy for me, personally, more time than I can count. Those suckers fold up very easily, too, and you could stash your backup trick-or-treating bag INSIDE your pillowcase. Less time having to stop back at home to load your loot = more time to acquire more loot, i.e., delicious candy. I’d say that certainly would put a smile on some faces!

    • Mandy Kilinskis

      Oh man, that’s true! I hope our readers are taking note. Even though I’ve outgrown trick-or-treating (-sob-), I’d still love a Halloween-themed tote bag. It’d be fun to carry that around to stores or stuff it with crumpled-up newspaper for an easy decoration!

  3. Jenna Markowski

    Excellent tips, Mandy! I love the idea of a community festival or concert. I’m also a big fan of small businesses in local downtown areas hosting their own trick-or-treating event because I remember I always loved that as a kid. Why? It was never exactly on Halloween. It was either a week or a couple of days before. And as a kid, any excuse to wear my costume for an extra day was a win-win! Companies should definitely take advantage of that — kids want to show off their costumes, so give them another opportunity outside of Halloween day to get in the spirit!

    • Mandy Kilinskis

      Oh my goodness, yes! I loved wearing my costume to as many times as possible. Plus the parents will be happy that they get even more use out of their time (if homemade) or money (if purchased). Looks like the pros are just adding up!

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