I can’t be sure as to whether it makes me a big geek or just a big kid to freely admit the following:
I friggin’ love fanfare logos!
You know those animated logos that show up briefly before a movie plays or after a TV show has ended? Yeah, those are the fanfare logos, and in this blogger’s humble opinion, they’re simply some of the most enchanting and expertly crafted logos around. The fact we typically see them in animated form only adds to their appeal, but it goes without saying that they’re pretty damn recognizable as stills too.
Also common knowledge is the fact that the finest fanfare logos belong to the Hollywood studios. And as luck would have it, my fondness for these magical, moving title cards is getting kicked up a notch in 2012 (twice over, mind you), with both Paramount Pictures and Universal Pictures rolling out new-and-improved logos just for my viewing pleasure.
Each studio happens to be celebrating its 100th anniversary this year, which means it’s time for them to push their branding efforts a little further than usual. This of course translates to anniversary-themed sites and apps touting several of each studio’s most memorable films from years prior, but more importantly, this means that we as viewers get to be awestruck by the top-of-the-line artistry that goes into the reimagining of the opening logos.
First and foremost, take a look at what Paramount has up its sleeve:
That fictional mountain has never looked more realistic! With the stars now dancing across the water on their approach and with a gorgeous sunset now painting the landscape in a warm, inviting glow, this animated logo is quite a memorable affair. Job well done, if you ask me.
But if you thought that was stunning, then you’re in for a real eye-gasm with Universal’s new unveiling:
Now that’s a sight to behold! The transition from daytime to nighttime as the lettering scrolls from one side of the Earth to the other is on spectacular display, but perhaps more noteworthy is the re-worked version of Universal’s timeless, orchestral theme, which is now more rousing than ever!
If there’s a single complaint I could lobby at these new logos, it would be that the “100th Anniversary” tags are a little distracting, but that’s hardly a criticism worth weighing against these otherwise stunning achievements in visual branding. After all, it’s not like these studios can celebrate their centennials forever.
All in all, I’d say that Paramount and Universal have certainly outdone themselves. Can’t wait to see what the next century holds for fanfare logos!
Agree? Disagree? Miss the logos of yesteryear (here and here)? Voice your opinion below.
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