How Many Promotional Products Should I Order?

Ordering promotional items can be a fun and exciting experience, but it can also be stressful if you have no idea what quantities you should order. Here are a few factors to consider when trying to estimate the number of promo items you’ll need:

Consider Your Audience

Are you targeting a specific audience or demographic with your marketing campaign? If you’re trying to reach a broad range of potential clients in different locations, then it’s always better to order larger quantities. Having a few too many items is better than running out of items before you can reach everyone! However, if you are promoting within a certain industry and your audience is limited, then there’s a good chance that you’ll need fewer promotional products.

Consider the Duration of Your Campaign

How long do you plan to run your advertising campaign? If you are marketing for a single event (especially one that you want to promote with a dated product), then it is best to place a more modest order so you don’t wind up with extra products that become unusable. Single-use and disposable items like sunscreen packets and would be great for this type of promotion. However, if you are organizing a long-term campaign that focuses more on brand recognition than events, then it is often better to place a large order. Excess promotional items like personalized water bottles or customizable pens can easily be stored for future use, and you save on shipping costs for additional orders.

Consider Your Budget

If you already know that your budget will limit the quantities of promo items you’ll be ordering, then you need to consider your audience even more so. If you are marketing to a small group of people, then you may be able to afford higher-end promotional products. If you are marketing to a large number of people, then your budget may restrict you to less expensive promotional items like candies or pens. When you have a modest budget, it’s difficult to give each customer a pricey gift!

Do you have a system for ordering promo items that you’d like to share? Do you have questions regarding promotional products? Let us know! Comment in the box below, email us at, or give us a call at 866-312-5646. We’d love to help you! Thanks for reading the Quality Logo Products blog!


Bubba is the Quality Logo Products mascot. He may have started out as "just a stress ball," but he's come a long way since the company's launch in 2003. Bubba has been immortalized in numerous vector artwork designs for internal and external promotions, and you can see him change outfits on the Quality Logo Products homepage whenever a holiday rolls around. Oh, and he thinks pants are for the birds. You can connect with Bubba on

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