Learn More About Sunglasses

Finding the right pair of sunglasses isn’t easy as you might think. Sure, you could spend hours trying on every pair in the store, but that isn’t a practical use of your time. You want frames that compliment your face and are designed for any occasion.

Which sunglasses are right for the shape of your face? What about adjusting a pair that looks great but doesn’t fit comfortably? You’ll get the scoop on all this and more!

What Are the Different Styles of Sunglasses?

There are several different sunglass styles from aviator to wayfarer, so knowing what each shape looks like can make choosing the right pair a breeze. Check out the most popular sunglass styles below.


Popular for cops and pilots, aviators can have gradient or mirrored lenses with wire frames.

Cat Eye

Cat eye sunglasses boast a vintage flare and add a fashionable statement to your face.


Versatile and stylish, rectangle sunglasses can have a formal or casual look.


Round frames were made famous by Elton John and Jackie Kennedy and offer a retro style.


Offering a timeless look, square sunglasses are simple and always trendy.


Nearly anyone can rock a pair of wayfarers because they are of the most popular styles.

Sunglasses have gone through a number of style and design changes over the years, dating back to 1600 AD. Ultimately the best style is one that you feel comfortable in and provides the UV protection your eyes need.

How to Pick the Right Sunglasses for Your Face Shape

Ideally, you want to pick a pair of shades that compliments either the widest or narrowest points on your face. Regardless of your face shape, there are several styles that will make you look like a movie star.


If you have a heart-shaped face, your jawline will be the narrowest point, so you’ll want frames that are wider on the top. Cat eye or square sunglasses would be best.


Longer than it is wide, an oval shaped face is in fact the most versatile by complimenting a variety of frame styles. Round or retro shaped frames look great on an oval face.


Round faces are widest at the cheekbones, with a narrow forehead and jawline. The best shaped frames will offset roundness. Consider oversized or aviator frames.


Square faces tend to be wide, so it is important to choose sunglasses with soft lines or rimless edges to balance it out. Round and wayfarer sunglasses compliment a square face.

You can find out your face shape by looking straight on in the mirror, asking a friend, or by taking a selfie. Pay close attention to the narrow and wide points of your face to figure out what general shape best describes you.

Which Sunglasses are Right for Outdoor Activities?

Sunglasses are designed for outdoor activities on the water, at the beach, in the mountains, and everywhere in between. Regardless of which outdoor activity you like to enjoy, there are certain styles designed for your next adventure.


The ideal sunglasses for fishing are polarized. Polarized sunglasses will reflect the glare from the water and can increase visibility. Consider grey tinted lenses for fishing on or near the shoreline. Brown tinted lenses are ideal for fishing in the ocean or far form land. When boating on choppy waters or windy days, you don’t want your shades to go overboard so make sure you have a sunglass strap handy!

Snow Sports

Snow is also a highly reflective surface, so polarized sunglasses are recommended for snowboarding, skiing, or sledding. In addition to polarization, you’ll want square or wrap-around frames to protect from wind and snow. Sport sunglasses can also help your peripheral vision.

Try this:
Wrap Sunglasses


The Automobile Association says that there should be between 18 and 43% of light transmission for safe driving. This means that lenses that are too dark might not be best for driving. The ideal pair reduces glare and doesn’t decrease visibility.

Try this:
Glossy Sunglasses


When you pack up for a weekend of camping or head out on a hike, it’s easy for things to get buried in your bags. You don’t want your sunglasses to get lost in a backpack and end up scratched or broken. Foldable sunglasses are a great option because they are compact and less likely to end up damaged.


Beach volleyball is a fun summertime sport. Whether you play for fun or as part of a league, you’ll want the perfect sunglasses to improve your vision and maybe your playing skills. Amber colored lenses keep your vision sharp and can increase depth perception on sunny days. If you’re out playing on a cloudy day, yellow-tinted lenses are great for increasing visibility.


If you’re an avid cycler, it’s important to have the right sunglasses to provide a barrier for sun, wind, and even bugs! Consider a pair of sunglasses with interchangeable lenses so you can tailor your shades to the weather conditions. A pair that provides lots of coverage around the sides of your eyes will be best at protecting from the elements.


Sunglasses are actually a very important piece of equipment for playing baseball. High-contrast lenses will make the ball easier to see, while built-in grips keep the temples secured to your face. Baseball sunglasses should also be durable and serve as protection from impact, dirt, and wind.

Regardless of what you plan to do outdoors with your sunglasses, it is important to have the perfect pair of shades that look great and keep you protected!

How to Adjust Your Sunglasses

Now that you’ve chosen the perfect pair of sunglasses for your face shape and lifestyle, what happens when the frames or temples don’t fit properly? Whether you wear your sunglasses for style or outdoor activities, you want them to feel comfortable on your face.


Your shades are pinching your nose.


For wireframe glasses, use your thumbs to adjust the nose pads. If you have plastic frame glasses, simply run the frames under warm water for 30 seconds to soften the part you want to bend, and then adjust accordingly.


Your sunglasses are crooked!


Nothing is more annoying than crooked sunglasses. Luckily, you can solve this problem at home! This can be done by bending the temples of your glasses. For example, if your left lens is farther in, bend the right temple arm out. If the left lens is higher than the right, bend the opposite temple arm down at the hinge or at the ear. Use caution with this method to avoid damaging your frames. You can also soften the plastic for 30 seconds in warm water first.


Your sunglasses are too narrow.


If your sunglasses look great but feel a bit tight, you can adjust them so they’re more comfortable! Remove the temples from the frames and use a file or a rotary power tool like a Dremel to file and flatten the edge of the frame to allow the temples to open wider.

While your sunglasses are durable, it is important not to use too much force when adjusting. Certain materials such as titanium resist adjustment, so it is best to take them to a professional.

How to Choose the Right Custom Sunglasses for Your Event

Sunglasses are the ideal accessory for any outdoor activity, and choosing the right ones makes all the difference when it comes to comfort, style, and protection. Because sunglasses are so popular and widely worn, they also make great marketing giveaways and gifts. You can add your company name or logo to a pair of sunglasses that your clients will wear over and over.

Trade Show

Sunglasses make great marketing items for trade shows because of how diverse the different styles can be. From a boat and RV show to an eyewear and health expo, personalized sunglasses are a memorable item to market your business at any industry trade show.

Company Picnic

Since your picnic is likely outside, custom sunglasses are the obvious go-to. Celebrate your company’s success with colleagues, great food, and stylish sunglasses. At your next picnic, order branded sunglasses for your team! If your picnic has a theme, consider patriotic sunglasses or funky retro lenses to add another element of fun.

Golf Outing

Whether you’re planning a golf outing for a fundraiser or as a “thank-you” for your clients, providing your golfers with custom sunglasses is a no-brainer. Wearing sunglasses while golfing can help improve color contrast and visibility, making for a well-played game. Put your logo on brown-tinted or polarized sunglasses for the perfect golf accessory.


When running, the most important factor to consider for sunglasses is comfort. Rubber or silicone-lined shades are great for gripping the face. Sport sunglasses have a wrap-around shape and can block wind and sunlight from a runner’s peripheral vision. Handing out a pair of custom sunglasses with your brand or logo can be a souvenir for the runners.

Now that you’ve learned about the wide uses and styles of sunglasses, and how you can use them at your next event, you can also consider accessories. Sunglass accessories are other items you can have at your next event, because people are likely to use sunglass case, a microfiber cleaning cloth, or lens cleaner with their current pair.

The Bottom Line

When you put on a pair of sunglasses you want to feel good and look good, so it is important to pick the right pair for your face, style, and daily activities! There are seemingly endless options out there, so do your homework to find out which styles are right for you before heading to the mall or placing an order for your next event.


Business Insider. (2015, February 24). The Ultimate Guide to Finding the Right Sunglasses. Retrieved May 14, 2019, from

Henry, A. (2016, June 3). A DIY Guide to Adjusting Your Own Glasses. Retrieved May 10, 2019, from

Pirates of Powder. (2018, October 16). 10 Best Snow Sunglasses for Your Winter Adventures in 2018. Retrieved May 16, 2019, from

ProCar Reviews. (2018, July 26). 5 Best Driving Sunglasses 2019. Retrieved May 16, 2019, from

Sunglass Warehouse. (2016). Choosing the Best Sunglasses for Your Face Shape. Retrieved May 14, 2019, from

About the author

Gianna Petan

Meet Gianna - no stranger to all things promo products. Her background in research-based writing, linguistics, and advertising gives her an edge in blogging about the marketing industry.