If Logos Determined the 2013 Super Bowl: Picking the Winners

To me, there’s nothing more fun in sports than filling out a March Madness bracket for the NCAA basketball tournament. I live and die with each game, seeing which of my upset picks pay off, and which juggernauts get bounced early.

Last March was painful for me. Not only did my bracket wholly underperform, I lost to the WORST person possible… MY GIRLFRIEND. She still hasn’t let me live it down.

She, like many girls, didn’t know anything about the teams, the tournament, or even the sport. She picked her winners by which team had a better logo!

But maybe, JUST MAYBE, she’s an innovator. What if subconsciously, a team with a bad-ass logo tries a little bit harder so that they can live up to the hype surrounding the team’s image?

So I’m testing this theory. With just two rounds left to determine the Super Bowl champs in the NFL, I’m picking the winners, and I’m doing it solely based on their logos.

San Francisco 49ers vs. Atlanta Falcons

NFC Logo Battle


The bright red and gold of the 49ers logo harbor the west coast feel of sunshine, cable cars and medicinal marijuana.  Meanwhile the bold colors on the Atlanta Falcons logo show strength and toughness from the A.T.L.

Advantage: Falcons


The round-ish shape of the Niners logo has the feel of a football while the Falcons bird looks like it’s soaring majestically, searching for its prey (or at least a human to take a poop on).

Advantage: Falcons


The Niners logo highlights the ‘SF’ that is undoubtedly linked to San Francisco (or State Farm if you’re really into insurance issues). The Falcons logo looks cool on its own, but doesn’t adopt a specific team or city feel.

Advantage: 49ers



Baltimore Ravens vs. New England Patriots

AFC Logo Battle


The purple on the Ravens logo does not ooze manliness, while the Patriots logo busts out with the good ole’ Red, White & Blue!

Advantage: Patriots


Both are simple faces, left-to-right oriented. Nothing unique, but nothing boring.

Advantage: Draw.


Edgar Allan Poe’s got nothing on ‘Merica!

Advantage: Patriots.



Atlanta Falcons vs. New England Patriots

Super Bowl Battle

While the “Power Red” of the Falcons logo is bold, it’s cancelled out once again by the “American Red” of the Patriots logo. And while New England’s design is hindered by the fact that it kinda looks like John Kerry…

John Kerry Image

I stick with my previous sentiment, “Don’t Mess with the U.S. of A.”

Therefore, I declare your 2012-13 Super Bowl Champions to be:

Pats Champions

   The New England Patriots!

They’re good, they’re mean, they’ve got a hunky quarterback, and they’ve got the best logo of the remaining teams. If these next games play out exactly like this, I know how I’m picking my March Madness Bracket… Like a MAN! Go Tar Heels!

Do you pick brackets based on logos alone? Which teams do you want to win? Let us know in the comments!

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 Image Credit to SportsLogos.Net, Badumblog, and ChampionshipRings.

Alex Brodsky

Alex is a video specialist and blogger at Quality Logo Products, putting his media background and screenwriting training to good use. When he's not working, he enjoys tinkering with his fantasy sports lineups, engaging in cheeky shenanigans, and cuddling. He must also get all of his caffeine from pop as he can't stand coffee. You can also connect with Alex on Google+.


  1. Amy Swanson

    Fun post, Alex! Based on logos, I gotta go with the Falcons though. The Patriots’ logo always confuses me. Does the guy have long hair? Is he wearing a weird helmet like the ones they wear on the ‘Tour de France’ for aerodynamic reasons? I don’t know. But sadly, both of them beat the Bears’ logo where it’s just a ‘C’ (oh yeah, I’m going there) 😉

    Hope you do this for the NCAA basketball teams too!

  2. Doc

    No way, Alex!! I’m not a fan of that Patriots logo. The guy looks like some stuck up snob…which is pretty consistent with every Boston sports fan, so I guess it makes sense.

    I would never pick the Patriots to win anything. They’re cheaters! #spygate

  3. Bret Bonnet

    It looks like you were wrong… AGAIN! 🙂

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