Branding Beat - Cut Through the Noise

Halloween Giveaways 101: Inexpensive Promotional Items for Any Industry

Halloween is just around the corner, so it’s the perfect time to order some spooky promotional products for your business! We carry so many promotional items that it’s sometimes a challenge to narrow down your choices, but it’s important to pick just the right one for your company logo. I have compiled a list of great giveaways that are sure to please your trick-or-treaters and also your best customers.

Remember, it’s not Halloween without candy, so put your clients in the festive mood with some custom imprinted treats! Go with Skittles or chocolates for a traditional Halloween giveaway, or hand out Starlight Mints or jelly beans for something unique people are bound to remember. Looking for something a little healthier? You can also give away packets of nuts or granola. These giveaways are sure to put a smile on everyone’s face and they are available in bite-sized packets and in larger decorative tins and jars.

Are you anti-treat but pro-Halloween?

There are still plenty of goodies you could give away! Have your logo imprinted on super fun mood color-changing pencils and your message will last way longer than it would on an edible product. To keep with the Halloween spirit, order your color-changing pencils in orange, green, or purple and have your message imprinted in black. Watch your customers’ faces light up as the pencil changes color right in front of their eyes! These pencils are a very inexpensive promotional product, so it’s easy to order big quantities for a small price. It’s a cheap way to get your brand into everyone’s hands.

But wait, there’s another great non-candy product to promote your company’s brand in October: stress balls! Quality Logo Products® sells a huge variety, so I put together some of my favorites (Halloween-themed, of course).

One of the most traditional Halloween stress balls would of course be a stress jack-o’-lantern. What’s even better about these iconic squeezies is they come in a variety of shapes and faces. Choose from the traditional jack-o-lantern face, or a funny-faced pumpkin stress ball like the angry face, maniacal face, or smiley face pumpkin stress reliever.


For something a bit spookier, you could try a creepy crawly spider stress ball or a terrifying bat stress ball. Both of these are great giveaways for trick-or-treaters or even props for a haunted house.————————-

For something a little more light-hearted, try this far less creepy Spider Stress Ball or the haunting glow-in-the-dark Ghost Stress Ball. They are always cute trick-or-treater giveaways that kids of all ages will love.

Don’t forget about safety!

It’s important for kids to stay safe when walking around in the dark Halloween night, but more likely than not they will be more concerned with how their costume looks to their friends than making sure they are seen when crossing the street. There are a variety of goodies you can hand out either before or on Halloween that will excite parents and kids alike.

Colorful clip-on safety lights are excellent gifts because they help keep kids safe while they’re showing off their costumes. These Round Safety Strobes feature a clip on the back that is great for clipping on collars or belts while these Safety Light/Reflectors feature an attached clip perfect for backpacks or small ribbons and ties. Light-up, pumpkin-shaped pendant necklaces have the same effect and they’re adorable to boot!

Another goodie that is easy to hand out to your trick-or-treaters is a fun but effective safety bracelet. Hand out Reflective Safety Slap Bracelets that kids will love wearing and playing with, or Glow in The Dark Silicone Wristbands that will make kids feel so cool they will want to make sure everyone can see them wearing it.

Another glow in the dark item that kids will be excited to carry around are Glow In The Dark Sports Bottles. Not only will these provide some visibility for kids if you pre-charge them under lamp light, but they can be filled with water to keep kids hydrated while they walk around their neighborhood.

If you’re looking for something a little brighter to not only help kids be seen, but help them traverse dark sidewalks and grass, try handing out a fun flashlight they can easily carry with them. A flashing safety wand can be set to strobe, slow flash or steady on, and makes a great accessory for wizards and witches. For a flashlight that goes well with all costumes and promotes environmental responsibility, try handing out the Enviro Flashlight. It never needs batteries since it features a hand crank to generate power, and kids will have a great time cranking it up and watching it glow.

Have you thought about being the company that provides excited kids with a place to store their treats? Maybe you should! Brightly-colored tote bags will do the trick to carry all of their goodies, and they don’t cost much to personalize. If you’re looking for something a little more fun and even more safety oriented, the PartyTime Pumpkin Drawstring Bag is a jack-o’-lantern drawstring bag that kids will love to carry. As a bonus, it is printed with reflective ink so kids can easily be spotted when they are trick-or-treating.

It’s tough to expand your brand without the use of advertising in one form or another, and FREE advertising is one of the most rewarding ways to get your name out there. Kids may not be your company’s target demographic, but giving out cool little knick knacks to trick-or-treaters is a sure fire way to circulate your businesses logo nonetheless. Whether you choose the aforementioned stress balls or mood pencils or stick with traditional candy giveaways, children will love your seasonal spirit!

Don’t be afraid to show your creativity during the holidays when it comes to promoting your brand. Have fun with it and you will get great feedback and praise from existing clients and gain the interest of potential clients. Happy branding!

Which spooky giveaway items have you handed out in the past? What’s your favorite Halloween promotional product?


Bubba is the Quality Logo Products mascot. He may have started out as "just a stress ball," but he's come a long way since the company's launch in 2003. Bubba has been immortalized in numerous vector artwork designs for internal and external promotions, and you can see him change outfits on the Quality Logo Products homepage whenever a holiday rolls around. Oh, and he thinks pants are for the birds. You can connect with Bubba on


  1. amy

    Great suggestions Jen! I love Halloween, despite the fact I only had 7 trick-or-treaters last year. I prefer passing out candy, but those stress relievers are too cute! I’d love receiving the bat 🙂

    • Jen

      I like the bat too! When I think of Halloween, a bat comes to mind every time.

      • Amanda

        Whenever I think about Halloween, it reminds me of Jerry Seinfeld’s skit about the funny things kids and parents go through for Halloween. He calls kids “candy moron idiot brains” lol. He mentions: *The cheap string that holds some masks on–that was a high quality item there. *How pajama-like some of the super hero outfits are–not at all like the picture on the package. *Everyone we know is just giving out candy?! *I can wear that! I’ll wear anything I have to wear, I’ll get the candy from these fools, that are so stupid to just give it away. He is so funny! Cracks me up. Anyway, Halloween is such a fun time–great post idea Jen!!! =)

  2. Mandy Kilinskis

    As a kid (and in all honesty, as an adult), if I wasn’t going to get candy, I think getting one of those stress balls would be really cool. Especially the glow-in-the-dark ghost! I didn’t even know we carried a stress ball so awesome.

    You found an excellent selection of products, Jen!

    • Jen

      Thanks Mandy!

      That ghost stress ball is pretty sweet!

  3. Rachel

    I hadn’t thought of the strobe lights or light-up necklaces for something like this, but they are both fun AND useful on Halloween! And the tote bag idea is always smart, too. Plus, you can reuse those after Halloween for grocery shopping, etc. Lots of really great ideas here, Jen!

    • Jen


      I would have loved to get a light up necklace when I was a kid…and now. 🙂

  4. Joseph Giorgi

    Nice picks, Jen!

    Interestingly, the stress ball spider is both my favorite AND least favorite item here. It’s my favorite because it’s so realistic, and it’s my least favorite for the exact same reason! That thing is so freaky!

  5. Eric

    Never thought I’d say this, but actually, tote bags are a really smart idea. I always went old-school and used my pillowcase (the one right from my bed, didn’t have enough foresight to use a spare one) and although that did just fine, I always ran the risk of leaving a random candy bar stuck in there. Totes can hold a heck of a lot more than those little plastic pumpkin buckets (does anyone even use those anymore?!?!), plus they’re lightweight and foldable…you could even afford to stuff a spare one in your bag in case you’re a die-hard trick-or-treater.

    Yeah, safety lights are smart, and glow-in-the-dark anything is cool, but tote bags. Tote bags all the way, here. Smart post, Jen!

  6. Amanda

    Nice post and product picks Jen! I love that included safety items like the flashing safety strobe! Kids will think those are cool, and it will help for cars to seem them crossing the streets. =)

    As kids, we always carried a pillowcase. But my mom would drive all follow us around each neighborhood, so that when our bags were getting heavy, or if we got cold, we could jump in the van and warm up and dump our candy into boxes. Made it so much easier to get more candy and to avoid dragging it on the ground.

  7. Jill Tooley

    I remember getting a toothbrush or two when I was a kid – there’s nothing less exciting about that when you’re a kid all hyped up on sugar. 🙂

    I think a glow-in-the-dark yo-yo would be a cute Halloween giveaway, too!

    Viva la Halloween!

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