Every person who owns a business can use words of wisdom and guidance occasionally. After all, the marketing and advertising industry is constantly changing, and it can be challenging to stay fresh and energized with new ideas.
There are several true advertising gurus who seem like they’ve got a crystal ball into the minds of their consumers. These gurus are people like Jeff Bezos, the CEO of Amazon, Bill Gates who is well…Bill Gates. These marketing pros have been quoted many times for their words of wisdom, so we’ve compiled the most inspiring pieces of advice here.
1. Power of Persuasion
Who is Andrew Hacker? Andrew Hacker is a tenured professor in the Department of Political Science at Queens College in New York. He is also a mathematician, author, and writer.
Take Away: If your message doesn’t captivate your audience, chances are your ad won’t be very successful. Advertising is a blend of choice and persuasion, so let your message speak for itself by encouraging the consumer to show interest.
2. Let the Product Speak for Itself
Who is Leo Burnett? Leo Burnett is the advertising executive and founder of Leo Burnett Company, Inc., an ad agency for fashion, beauty, and luxury sectors. He created some of the most recognizable characters used in ad campaigns such as Tony the Tiger and the Marlboro Man.
Take Away: Your business should talk the talk and walk the walk. This means that your message and values should be represented in your products. If consumers can’t trust your products, they will be more likely to choose your competitor.
3. It’s All About the User
Who is Rand Fishkin? A true SEO guru, Rand Fishkin is the founder of SparkToro and previous co-founder of Moz and Inbound.org. He has an ongoing video series, blog, and has written a book about founding a marketing company.
Take Away: Advertising is about more than just answering a user’s query. It’s important to give the user a memorable experience on your website in hopes they spend more time browsing your website or come back in the future. Today’s users want fast page speed and immediate information. If you satisfy these needs then take it a step further by providing a positive experience, you’ve just created a happy customer.
4. Provide Quality Content
Who is Bill Gates? You likely know him as the founder of Microsoft, however, Bill Gates has a long resume of successful startup companies. He is also an investor, author, philanthropist, and humanitarian.
Take Away: You’ve probably heard this quote before, but despite its brevity it packs an important message. Content tells a story in a way no other medium can. It’s a vital aspect to marketing and no campaign could be successful without it. Tell a story about your business that is relatable to your customer and appeal to their desires and emotions with content.
5. Keep Up with an Ever-changing Industry
Who is Brian Halligan? Brian Halligan is the CEO and co-founder of the inbound marketing and sales software company, HubSpot.
Take Away: The marketing industry is dog-eat-dog. Constant updates, changes, and new practices make advertising truly dynamic. If your business doesn’t keep up with the trends, you run the risk of falling to the wayside. Pay close attention to your audience and the best ways to communicate with them.
6. Maintain a Positive Reputation
Who is Jeff Bezos? Jeff Bezos is the founder, chairman, CEO, and president of Amazon. He is also a technology entrepreneur and investor.
Take Away: Doing the right thing isn’t always easy, but it almost always pays off. Amazon’s CEO said it best, build a strong reputation for your brand by doing what’s right, even when it’s difficult. Build your consumers’ trust in your brand, and they’ll be loyal to you and your products in the long run.
7. Know Your Audience
Who is Peter Drucker? Peter Drucker contributed greatly to the foundations of modern business through writing, teaching, and management consultation. He studied how humans organize in business and was an influential thinker on management practice.
Take Away: If you don’t know your audience, your marketing efforts will be in vain. Knowing who your consumer is makes all the difference when promoting a product or service. You want to make your consumer believe your product or service will solve a problem or make their life easier. Make a point to appeal to their emotions and desires to encourage consumers to build an attachment to your business.
8. Satisfy the Need
Who is Nick Besbeas? Former VP of Marketing for LinkedIn, Nick Besbeas has also been a part of the marketing teams for Yahoo! and Microsoft.
Take Away: Satisfy your user’s intent by providing the information they’re looking for in a clear and concise manner. People want immediate gratification, and if your website or brand does not provide that, your consumer will search elsewhere.
9. Build a Rapport
Who is Seth Godin? Seth Godin is a best-selling author and speaker. He founded Yoyodyne, which was later acquired by Yahoo! Godin was inducted into the Direct Marketing Hall of Fame in 2013.
Take Away: Empty promises can immediately turn people off to your business. It’s important to not only make promises to your consumers, but to follow through with actions. Building a connection with your customers will make them more likely to return to your company in the future, or to tell a friend about their positive experience.
10. Never Stop Creating
Who is Beth Comstock? Beth Comstock is best known as the former Vice Chair of General Electric. She has also been President of Integrated Media at NBC Universal, and oversaw the founding of Hulu.
Take Away: A marketer’s job is never put to rest. There are always new ideas, trends, and updates to stay on top of to become successful. Get inspired, try new ideas, and put your theories to the test to find what works best for your business.
Who is Bret Bonnet? Bret Bonnet is the Co-founder and President of the 13th largest promotional products distributor in the U.S., Quality Logo Products®.
Take Away: You heard it here first from our very own Bret Bonnet! Your consumers are a vital part of your business, and if you don’t do right by them, you can’t expect to be successful. This mindset is the driving force behind Quality Logo Products® and how we communicate with our customers every single day.
These advertising legends have years of making mistakes and finding what works under their belts. Every business is unique, so finding the best strategy can be a process. However, if you heed the advice of these marketing geniuses, you’ll be off to a great start!