10 Inspiring Quotes about Marketing from Advertising Legends
With hundreds of ads bombarding consumers every single day, the idea of creating something eye-catching and original can be really daunting. If you want your brand to get noticed in today’s media saturated world, look no further than the original Mad Men and advertising legends.
Advertising has made leaps and bounds since some of these legends made their first ads, but their advice still rings true. In fact, one might even venture to say that these pearls of wisdom are more valuable now than ever. More and more nonsensical ads are released every day purely for shock value. I’d say it’s time we go back to the basics.
It’s important no matter what the situation to be bold enough to take risks, even if it means you were wrong or didn’t make the right decision. Lee Chow said it best – encouraging people to not shy away from a challenge or back down from trying something out of fear.
Engage the Emotions
Your customers are not going to be inspired to work with you unless you speak their language and try and resonate on an emotional level. Advertising ace Mary Wells Lawrence believes it’s best to engage with emotions over the service you’re providing.
You can believe you have the greatest idea in the world, but if it stays on the shelves than your product isn’t as creative as you might have believed. Make sure you’re offering something completely unique from the competition.
Feel free to share your opinions and give people the opportunity to hear your ideas or opinions. Ultimately, what you say can’t be interesting or perceived as important if you don’t speak up and let everyone know how you feel.
Treat People Kindly
When it comes to people you’re working with, whether it’s customers or anyone else, it’s important to treat people the way you would want to be treated. It’s about going above and beyond in order to make a positive impression.
There’s a tendency in some advertisements or marketing initiatives to take an almost condescending tone in appealing to the widest audience. Across the board, customers would be more willing to spend their money with an organization that respects their time, money, and intelligence.
You can get noticed with a bunch of tricks and presenting yourself in a way that’s not authentic, but ultimately you can’t keep up that facade forever. What you have to offer should stand on its own and people will be naturally drawn to you based on your own merit.
Try Something New
Go off the beat and path and try something new and different. Sometimes you have to take risks and be willing to stand apart in order to make a memorable impression. As art director Helmut Krone says, those random moments of inspiration are worth pursuing.
Face Your Fears
Where would we be in the world if we didn’t face our fears and try things even though they’re scary? Face your fears head on and tackle ideas you think are impossible or that scare you. A leap of faith can yield rewards beyond your wildest dreams.
Reach for the Stars
Even if you reach for the stars and the results aren’t exactly what you’d expect, there’s still a learning that goes into going for something. The stars won’t go away and you’ll be able to learn from your mistakes and try again in the future!
These quotes are inspirational for anyone, not just advertisers. Whether you’re a social media manager, content marketer, or even a startup professional you can learn a thing or two (or 10) from the greats. So take these inspirational quotes to heart and make your advertising ancestors proud!
The next time you hit a creative block just keep some of these quotes in mind. Just remember to be adventurous, original, and most of all real.
Which of these quotes inspires you? Are there any other quotes from ad legends that inspire you? Sound off in the comments below!