Branding Beat - Cut Through the Noise

Interview with a Female Entrepreneur: Niki Moon

The number of women in the workforce has been on the rise over the past two decades. Even more importantly, however, is the increasing number of female business owners. Traditionally, entrepreneurship has been a male-dominated vocation but the number of eager women opening their own businesses are giving these men a run for their money. Take a look these famous female business moguls of both the past and present:

Mary Kay Ash: The founder of the uber-successful Mary Kay Cosmetics and also named the Most Outstanding Woman in Business for the 20th Century.

Oprah Winfrey: Enough said. From entertainment entrepreneur to philanthropist, Oprah has taught the world what it takes to be successful – and even beats out the likes of Bill Gates, Donald Trump and other famous billionaires for the most admired business person. That says a lot.

Debbi Field: The brains behind the multi-million dollar famed dessert company, Mrs. Field’s Cookies. With no prior business experience but a hell of a dream (and a fab cookie recipe), Field successfully turned her dream into reality.

Niki Moon: Entrepreneur and Owner of Niki Moon Salon

Niki Moon: Entrepreneur and Owner of Niki Moon Salon

So what do all of these business mavens have in common? Drive and desire. There was no roadmap to success that any of these women had to use as a cheat sheet, but that makes their success even more amazing! These ladies’ stories inspired me to take look at other successful female entrepreneurs. With that I came across Niki Moon, owner of an incredibly successful Naperville Salon, and got in touch with her to ask about her recipe to success. Here’s what I found out:

Stay Positive

It’s important to stay positive and focused even when your plan doesn’t go as expected. Niki says the best way to deal with a disruption in your plan is to embrace it.

“When something unexpected comes up, it usually ends up being for the best,” she says. “Follow the road that naturally occurs and work hard.”

If you remain optimistic and put your all into your business, then things have a funny way of working themselves out and your business will be better as a result.

Achieve a Healthy Balance

One of the hardest things for female business owners to manage is the time spent between their business and their family. Niki admits that even to this day she still struggles to achieve a healthy balance between work and family. However, in order to try to not let business take over her entire life and still save room for family and fun, she sets boundaries for herself to help make that elusive balance a little easier. Setting certain cut-off times to take your focus away from business and redirect it towards family is key. Much like regular employees, business owners must remember to have work hours and personal hours.

“During the work hours, work hard. And during your play hours, play hard. It’s important to have dedicated time for each,” Niki says.

She acknowledges that, like most business owners, running your own business is a constant give and take from personal life but it’s just important to stay happy and healthy along the way.

Recognize the Reward

For Niki Moon, being her own boss is the best reward. Working hard and seeing the pay off, whether it be in a satisfied customer or financial rewards, makes it all worth it at the end of the day.

“Every ounce of effort that I put into my business I get back it is a feeling that I can’t really explain; it gives me a great sense of pride,” Niki reveals. “As long as you cater to your customers and listen to their feedback, your business will flourish. People want to feel like they’re getting a good value and it’s your job as business owner to make customers feel appreciated.”

While failure is bound to happen at some level, it is important to remember that in the end, the good far outweighs the bad, and that, at the end of the day makes owning your own business all worth it!

So there you have it! You can read more about Niki and Niki Moon Salon by clicking on the link.

Are you a motivated woman who has climbed to the top of your industry? Do you have anything to add to Niki’s answers? Let us know and leave a comment!


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  1. Bret Bonnet

    This is a very interesting post.

    According to a research brief from Mintel written by Alexandra Smith and Richard Cope:

    “Women are earning and learning more than men, creating new gender roles in business and consumerism. 2011 may see a counter trend to the ‘metrosexuality’ of men in a ‘masculinization’ of women. In the US in 2008, 27% of men reported being the sole cleaner in their household; in 2010, that number jumped to 32%.”

    I have to admit, I’ve been doing the laundry and dishes a lot more at my house lately… I can’t wait until my wife starts making the bacon so I can stay at home, watch day time TV, and unleash the inner Danny Tanner (from “Full House”) in me! 🙂

    • Barbara Miller

      Hell will freeze over before you ever allow yourself to stay home and watch TV all day!!!!!

  2. Scooby DOO!

    I hoping that the percentage increase of WOB’s (woman owned businesses), is directly correlated to the number of stay at home dads; it would only be fair! Ha!

    While I think there still is a lot of abuse of the system by husbands using their wife’s name on the corporate documents just to get an advantage on bids, the increase of TRUE women entrepreneurs excites me. The greater diversity in the market place will lead to new ideas, services, and products. Every day we lose more business to China, Mexico, and other foreign countries… the extra influence of women could only help garnish more jobs, more products, and more prosperity.

    So don’t be a Sue Sylvester, but bring on the WOB’s! Maybe someday my wife will send me home packing asking me to be a stay at home dad BUT until then, I’ll be here farting around the office.

    BTW: Niki Moon Salon- is the bomb digity!

  3. QLP Kid

    I have to admit that I don’t mind doing laundry I mean there is a certain Zen with the dryer softly humming in the background as opera lulls me to sleep as I am sitting on my easy chair…

    -QLP Kid

    “It’s How the Midwest was Won…”

  4. Stay at Home Daddy

    Good post. It is really help to us. Its give us lots of interest and pleasure. Its opportunity are so fantastic and working style so speedy. Its really a good article. It gives me lots of pleasure and interest.

    Thanx alot

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