July 2013 Holidays, Observances, and Awareness Dates: Plan Your Promotions!

Can you believe it’s almost July? We were just celebrating Memorial Day!

Alas, time moves on and now it’s almost time to celebrate Independence Day. The Fourth of July is a huge deal and not just because it’s the USA’s birthday. It also means lots of travel, lots of people with the day off, and plenty of opportunities to promote your brand, business, or club.

There are parades, street festivals, and carnivals all throughout the month of July. So why not stock up on some patriotic promo items and be set for the entire rest of the summer? Pencils and candy packets are great for tossing from floats, while buttons and tote bags are great giveaways at a booth. You could also support UV Safety Month by handing out packets of sunscreen at your events.

There are plenty of cool holidays in addition to July 4th this month. Let’s check them out!

National Ice Cream Month is happening in July, which sounds like a perfect time for an ice cream social at your business or in your neighborhood. Heck, throw it on Chocolate Day and kill two promotional birds with one stone. You could team up with a local little league or club team and serve delicious frozen treats in some custom helmet bowls.

In case you hadn’t heard, nerds are very much in right now. And that means that Embrace Your Geekness Day can be a pretty big deal. If you run a business that generally caters to geeks/nerds (comic book shops, pop culture conventions, etc.), then this is your chance to shine. Have a special sale on your merchandise or tickets and give your VIP clients some branded swag. For example, Echo Tote Bags are a great size to hold comics. You can always get a little geeky by passing out promos that allude to the Justice League or the Avengers.

Independent retailers, July is also your month to shine. With an entire week devoted to you in later half of the month, you have the chance to really make a splash. Throw a small party at your store, have a special sale, hand out coupons specifically for your social media customers. Reach out to your frequent customers and ask them to leave a review for you on Yelp, Foursquare, or Facebook. And make sure that all of your customers that week leave your store with a little something to remember you by.

Interested in any of the promo items highlighted on our calendar? You can find them right here on our website: Metal Ice Cream Scoop, Patriotic Pencils, and Hand Shape Massager.

July is coming up quickly, but there’s still enough time to plan one heck of a promotion. And we would love to help! One of our representatives would love to help you pick out the perfect giveaway item for your event. You can reach us by email (, by phone (866-312-5646), via our live chat, or by leaving a comment below.

Have any cool events or promotions planned for July? How do you plan to celebrate the Fourth this year? How cute is Bubba in his Uncle Sam outfit?

Expand Your Brand!

Mandy Kilinskis

Mandy is proud to be a part of QLP’s content team. A self-professed nerd, her interests include video games, sitcoms, superhero movies, iPods and iPhones but never Macs, and shockingly, writing. Her claims to fame are: owning over forty pairs of Chuck Taylor All Stars, offering spot-on coffee advice, and knowing an unbelievable amount of Disney Princess facts. You can connect with Mandy on


  1. Wash

    I had no idea “Embrace Your Geekness Day” was a thing. I must start planning accordingly!

    • Mandy Kilinskis

      As must I! So much to plan in less than a month!

      • Wash

        Haha, in all likelihood, it’ll just be a normal day for me. I never fail to embrace said geekness.

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