Branding Beat - Cut Through the Noise

July 2016 Holidays, Observance, and Awareness Dates: Plan Your Promotions!

Summertime activities can drive your company’s brand even further by capitalizing on these fun holidays in July! And we all know that it’s almost time to light up the sky with (legal) fireworks and not accidentally start a small fire in the backyard like the never-to-be-mentioned incident at last year’s 4th of July cookout. Let’s just hope that the patch of grass eventually grows back.

It’s time to gear up your promotions around some versatile holidays and observances that focus on summer-related activities and good eats! July is the time customers are gearing up for their annual family vacation and planning that perfect cookout complete with hot dogs roasted over the campfire. Is anyone else hungry? Browse through these holidays to take advantage of what this month has to offer and select the perfect promo for your business!

Check out what’s in store for us this July:


We kick off the month with one pretty sweet theme of ice cream. That’s right, an entire month dedicated to America’s favorite dessert including its dedicated day of celebration of National Ice Cream Day (July 17) but let’s not forget Creative Ice Cream Flavors Day (July 1) and Vanilla Ice Cream Day (July 23)! By having custom imprinted Ice Cream Scoops ready as a giveaway item or maybe an Ice Cream Cone Magnet, you’ll be set to have your company be your customer’s favorite flavor all year long.

And Happy Birthday, America! Independence Day (July 4) is on a Monday this year so you have an extra long weekend to have the perfect promo ready and waiting for summer activities, cookouts, carnivals, and more. Check out our very own curated list for more fun promos to celebrate one heck of great country! From toys to stress relievers to totes you’ll be able to select just the right one.

With this summer month, July is the ideal time to celebrate a few month-long themes including National Grilling Month, National Hot Dog Month, and National Parks and Recreation Month. Plus, National Blueberry Month fits right in with the barbecue scene because who doesn’t love a freshly baked blueberry pie at your cookout?! These holidays are easy to celebrate with any business because honestly, you’re celebrating food with more food so throw in a BBQ Set or Portable Cutlery Set for all those outdoor picnics and you’ll instantly have giveaway items customers will use!

Let the other fun holidays in July inspire you to put together the perfect contest, giveaway, or conference table-topper array. Here’s looking at you Made in the USA Day (July 2)! Did you know that you can filter search results on our website by using the “USA Made” search facet option on the left-hand side? Check it out below!


Now let’s move on to Chocolate Day (July 7) which honestly should have its own month of celebration. We’ll take one special day and we have plenty of custom chocolates to choose from with your logo right on top! Reward your clients with the delicious taste of chocolate wrapped in foil or boxed. Customers will be impressed just make sure you don’t leave those chocolates out in the warm July heat! Melted chocolate usually doesn’t end well for giveaways or dates for that matter.

July is one of our favorite months and we hope that these fun observances and holidays will help you plan out your promotional calendar! There’s plenty more where that came from so if you need even more ideas, don’t hesitate to ask one of our sales professionals on call and ready to serve you! You can contact a Quality Logo Products® representative by phone (866-312-5646), by email (, via live chat, or by leaving a comment below.

What’s your favorite local July event that you plan for every year? Share it with us in the comments below and we’ll give you (and the event) a shout out on social media!

Kyrsten Ledger

Kyrsten loves the great outdoors (as long as there's no snow on the ground), and spends a good amount of her free time traveling. When she isn't traveling, she's spending time with her family, reading a new book, or working on her next home improvement project. If she could live anywhere in the world, you'd find her moving into Cinderella's Castle at Walt Disney World.


  1. Alice

    Loving your articles and giving clients some advance notice on these days so can plan promotions around trending topics. Would be happy to have you guys post some guest blogs on the Promo Gift Blog. Any case studies to share?

    • Todd Heim

      I think we can find something to share! I’ll send you an email shortly…

  2. Lee

    This is very nice

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