When searching for the perfect promotional item, what stands out to you most? Is it quality or value, or perhaps significance?
For example, if you walked into a new grocery store on the weekend it opens and a sales clerk hands you a computer-shaped stress ball with “Lucky’s Grocery Store” imprinted on the screen, would you be confused? I would — what does a computer have to do with a supermarket?
Promotional products should in some way reflect the company, either by the name or by a logical association. In the case of Lucky’s Grocery Store, a broccoli-shaped stress ball or a shopping cart stress ball would have been much more appropriate than a computer shape. Or, since the name of the store is Lucky’s, a shamrock or horseshoe could also fit well. Even a colorful tote bag would have done the trick.
My point is this: if you’re giving away promo items for your business, then make sure they make sense. Don’t leave your patrons confused and wondering what in the world you were thinking!
That being said, promotion is important for every business, even for hospitals or doctors’ offices. In this particular post, I have put together a list of 15 in-demand promo items for the medical-related field. Doctors, healthcare professionals, and hospitals, take note if you could use some giveaway ideas!
The Capsule Stress Reliever – Pharmacies and doctors’ offices can ease the pressure of each visit with a pill-shaped squeezie. Show patients that pills aren’t all bad!
Dr. Bear Stress Shape – Any kid would love to get this at their pediatrician’s office, especially if they were already feeling scared in the first place.
The Ambulance Stress Ball – This is an awesome promotional product for hospitals and EMTs! Show off your quick response time and ease their minds.
The Tooth Flexible Magnet – Dentists need promotional products, too! Tooth magnets remind customers of contact info and/or business hours. Dental kits are great options as well.
Eye Glasses Magnet – Is optometry your organization’s specialty? We’ve got a magnet for that! Get your logo in their line of vision with glasses-shaped magnets.
Business and Appointment Card Magnet – Patients will never forget their appointments if they’re written down on the fridge! Help them remember.
Keychains and Office Items
The Syringe Pen – Give these fun pens away to patients and keep them around the office for your staff. (If you’re a chiropractor, you might also like the bone pen)!
Mini Pill Holder Keychain – If your city is having a parade, imprint your name on these and throw them to the crowd.
Stress Gripper – Physical therapy patients could always use a good hand exerciser to build up muscle strength and regain control.
Wheelchair Tote – Assist handicapped patients by providing them with a handy storage bag for their belongings. These bags attach right onto the handles for easy carrying!
Acrylic Straw Tumbler – Remind your patients to stay hydrated and drink plenty of water. These travel tumblers look like disposable cups, but they’re made of durable plastic.
Colorful Bandage Dispensers – Doctors and safety should go hand in hand. Parents all over will find these super useful to have in their car for the occasional cuts and scrapes from the playground!
Trade Show Giveaways
The Scrubs Notebook – These 80-page notebooks look like they’re wearing scrubs! Give attendees something to remember you by at the next convention you attend! You can choose from blue or green scrubs.
Stethoscope ID Tags – There’s nothing worse than misplaced stethoscopes or unidentified doctors in a healthcare workplace. Identify yourself and ID your medical equipment with a name tag!
Personalized 9×12 Keep-it Clip Board – Clipboards are practically attached to doctors’ hands! These organizers have a pen holder and a nail hole for easy writing and hanging.
Using the right promotional product for you company can make all the difference. Remember, make sure you’re choosing a product that’s useful for the client and significant to your business. Otherwise, your customers will get confused and they could be less likely to recall your business name.
Look for another installment of industry-specific promotional items next week!
Have you used any of these healthcare promotional products in the past? Which medical giveaways would you recommend? Is there a specific industry you’d like to see in this series? Let us know by commenting!