Maybe English class was the bane of your existence in high school. However, we’ll try to make your grammar lesson a little less of a bitter pill to swallow. In the professional world, you will make a donkey of yourself if you start dropping any…
Since the 1800s, we’ve been hearing that the squeaky wheel gets the grease. This idiom is overused but its message is truer now than ever: he who complains long enough will get what he wants. That may be accurate on a surface level, but there’s…
“What are these black-and-white, square mazes I see?” If you’ve ever asked someone (or yourself) this question, then you are not alone. It seems like new technology is available daily, and one of the newest marketing tools out there is the Quick Response Code (or…
Ever have the problem where you want to play The Sims but you can’t because you also have to check your e-mail and browse Amazon.com’s deal of day? Me too. All the time. Luckily, soon there will be a way to have your cake, eat…
Coupons are commonplace for businesses, but they’re not always done right. You have to think long and hard before you broadcast sales or savings to customers; otherwise, you could end up losing money and a whole lot of credibility. How do I know this? Read…
Lady Gaga recently bumped Oprah out of her number 1 spot on Forbes Magazine’s Celebrity 100 list. How’d she do it? She dominated social media outlets. Lady Gaga is the first person to do a lot of weird things: like wear a dress made out…
Today’s businesses have seemingly unlimited ways to market themselves. Facebook ads. Google AdWords. Billboards. Super Bowl commercials. The question most marketers seem to be asking themselves is not just “What marketing method is right for this business?” but also “How much is it going to…
John Goodman is a very well-known man. He won a Best Actor Golden Globe Award in 1993 and has contributed to more than 50 films. Yet, for some reason I cannot un-associate him with his role as Dan Conner on the sitcom Roseanne. When I…
How would you feel if I told you that your business could transform a $50 sale into a $60 sale without even trying? How much would that be worth to you? Or, what if I told you that there’s a good possibility that $50 could…
You’re making a gargantuan mistake if you think your audience whips out an industry dictionary every time they visit your site. You’re also in for a surprise if you assume your customers are already familiar with your lingo. Do you have a product or service…
As consumers, we have a million options out there when we’re feeling hungry, need caffeine, or just want a sweet treat. You can go to any corner of your town and find a restaurant, or coffee or ice cream shop, to visit. Most of these…
“Mommy? Daddy? All I want this year is for Santa Claus to bring me a Tablet PC with a 9.7-inch LED-backlit screen that has multi-touch functionality and downloadable apps so can have my very own portable interface for all my web-based needs. Pweeeeeze?” That’s what…
With the holidays just around the corner, there is no doubt that thousands of consumers are running around anxiously trying to make the perfect gift purchase for friends and family. It’s already the second week of December and admittedly I have not ONE gift purchased.…
Freelancing: A word that commonly conjures up images of Spider-Man (Peter Parker) going roof top to roof top looking for the best pictures of crime, and in many ways that is accurate. From reporters to mercenaries, the world of freelancing is both hectic and demanding.…
The number of women in the workforce has been on the rise over the past two decades. Even more importantly, however, is the increasing number of female business owners. Traditionally, entrepreneurship has been a male-dominated vocation but the number of eager women opening their own…
The saying “bigger is better” doesn’t always hold true. Take for example those old, huge brick cell phones that lived in the trunk of your car circa 1990. Though I never got the opportunity to see these mammoths in action (I’m far too young for…
Up until a few days ago, I was under the impression that a large percentage of young adults and college students obsess over coffee. However, according to an article on MediaPost, coffee sales are dwindling among younger consumers, and marketers are encouraged to work harder…
When you’re planning a wedding, your mind tends to blank on some of the most important things. Did you remember to select a wedding favor or a gift for each member of your wedding party? Your bridesmaids, groomsmen, ushers, flower girl, and ring bearer shouldn’t…
Saying thank you is important – it makes others feel great, expresses gratitude, and it’s great for business! Sometimes, a verbal thank you can only go so far. It’s times like these that actions speak louder than words. As a business you should continually find…
The differences between rush production and rush shipping are among the most common misconceptions in the world of promotional items! If you’re not sure which is which, then this blog post can help you figure it out! What is the difference between Rush Production and…
I like to think that I have a memory like a steel trap, one that’s as sharp as a tack, or one that’s like any other cliche phrase you can think of, but that’s not always the case. I’m only human and I forget details…
When I was a kid, my parents always told me that saying “please” and “thank you” was important. If someone answered a question for me, gave me a gift, or even pointed me in the correct direction, I was taught to say those two little…
Before Netflix and Chill was ever a thing, and when DVR was just a twinkle in our cable company’s eye, we used to watch television and be forced to sit through commercials. Most of us ignore these ads nowadays. In fact, 76% of people completely…
I hate to be so distrusting, but spam is definitely getting smarter, and one can never be too careful. Spammers call us, email us, and send us mail. What should you look for in your inboxes and mailboxes (and on the phone) and how can…
As a copywriter, it’s my job to make sure the spelling, punctuation, and grammar of our copy is as close to perfect as possible, while still maintaining that sizzle you’ve all come to know and love. After all, our website – the writing, the images,…
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