How Monsters, Zombies, and LEGOs Can Help Your Social Media Marketing Efforts

Having an online and offline presence is an important rule of thumb for companies nowadays; brands should go where their customers are and be as transparent as possible. I know you have Facebook and Twitter accounts all made up and updated regularly, but let’s pretend you have a spare twenty minutes during the day to update yet another social media network for your business. Where would you go? Pinterest? Tumblr? How about a social network devoted to LEGOs? Oh yes, it does exist!

With all the buzz about Pinterest going on and how it’s “revolutionized” searching the internet and interacting with others — especially potential customers — I thought there had to be other sites to check out, too. The internet did not disappoint! I’m pleased to bring you five awesomely random social networks that you can join and further connect and interact with your customers, or other like-minded people, if you want to stray from the traditional.

Remember these?

Remember these?

Although I had fun playing Barbies with my neighborhood friends when I was younger, I also loved opening up a bin of LEGOs, dumping them out on the living room floor, and building whatever came to mind (my mom didn’t share this same love most days). Now, many years later, I still adore these toys. When I heard about ‘Rebrick’ I smiled from ear to ear. This social networking site wishes to celebrate the loyal and hardcore LEGO fan community for their long-term devotion by providing a hub to gather the most interesting, off-the-wall and astonishing user developed Lego creations in one place.” Kind of makes me want to go home and build something with my old LEGOs just to contribute a picture!

If you’re a Lady Gaga fan (or just a fan of being called a monster), then finally your prayers have been answered with the ‘Little Monsters’ social network. Currently, the tagline for this social network is, “Request an invite to be among the first to experience a new community only for Little Monsters. Because you were born this way!”All cheesiness aside, Lady Gaga’s fans are some of the most loyal fans in the world and being associated with them could do wonders for your brand’s credibility and standing. Now you can get back to rocking out to “Bad Romance.”

"I don't need brains, I need a social network where I belong!"

“I don’t need brains, I need a social network where I belong!”

Alright, to be completely honest I have no idea when the whole zombie fascination started. If you know, please leave a comment below because I want to know when it happened and how. Sorry, personal business aside, now back to the point of this blog. Zombie enthusiasts have banded together and created ‘Lost Zombies,’ which is azombie-themed social network (go figure, right?) whose goal is to “create a community generated zombie movie.Members create their own profile page, submit photos and videos, and get involved in chat discussions (about zombies, I presume), and submit content to be used in the eventual movie. This site seems to prove that if you build it, they will come.

Yes you read that correctly, is a social network for hamsters and hamster lovers (hey now, get your mind out of the gutter) to connect with each other over the love of this pet. To avoid any false advertising claims, flipping through the site you may find pictures of gerbils too. Before you get your rant-writing fingers loosened up, the creator of the site acknowledges this in the ‘About Site’ section: “I decided to be nice and let them [gerbils] be a part of the fun as well. I thought that they were similar enough animals to share a (cyber)space together.” Finally! Hamsters, gerbils, their owners, and all around small rodent fans have a place to connect with each other.

Ravelry is a great site to unravel your next knitting project!

Ravelry is a great site to unravel your next knitting project!

Last up to bat on the random social network team is Ravelry, “a site that allows for craftspeople, designers, knitters, crocheters, spinners, weavers and dyers to get together and participate in a community database unlike anything else on the internet.” Users sign in and find patterns for items they’d like to create, as well as just peruse what others are doing and creating. Side note: I can’t knit or crochet, but this site was really fun to click through and take a look at. If you’ve found yourself pinning a lot of scarves and hats on your Pinterest boards (c’mon, don’t lie, we’re all friends here), then seriously check out this site. And if nothing else, maybe you’ll find a pattern for some awesome gloves that the knitter in your life could make for you. Win? I think so.

There you have it, the top five random, bizarre, yet awesome social networks out there to check out. While I wouldn’t suggest dropping your Facebook or Twitter account to focus primarily on any of these networks, they’re still great to check out!

Have you ever heard of any of these social networks? If so, are you a member of any of them? When did the zombie fascination occur (I’m really curious)? Sound off below!

Image credit to This is Awkward.

Amy Hoidas

Amy is one of Quality Logo Products’ Community Manager. She is a self-professed newspaper nerd and thoroughly enjoys reading business and financial news and having impromptu discussions about it. Oh yeah, she’s “one of those” people! A true Midwestern girl by nature, she loves riding her bike, photography, and the Chicago Cubs. You can also connect with Amy on


  1. Cybernetic SAM

    AWESOME, AMY!!! I love this post! I had no idea some of these places existed, I am definitely going to check out Ravelry! I need a good knitting site because I am not ashamed to call myself a fellow stitchin’ bitch! Thanks for the great info!

    • Amy Swanson

      I’m so glad you liked it, Sam 😀 I’ve always wanted to learn how to knit, so I’ll have to do some investigating with this site as well.

  2. Juliette Vincent

    Awesome post, Amy!

    The only one that I’m actually a member of is Ravelry. 🙂 I love finding patterns and putting my own projects up there. (I just looked and I’ve actually been a member since 2008! Who knew it had been that long!)

    As for the zombie fascination, they’ve been in style for quite awhile. Even our office isn’t immune to the love of zombies (as evidenced by our Halloween video last year). 🙂 I’m somewhat curious about the Lost Zombie social network now!

    • Amy Swanson

      Haha, thanks Juilette! The fascination with vampires I can see since the whole ‘Twilight’ explosion hit, but just couldn’t figure out the deal with zombies becoming so popular. I guess they did just steadily become more and more popular. Craziness.

      Anyways, I’m so glad you liked the post! It was so much fun to research- haha! Thanks for commenting!!

  3. Rachel

    Great list! I’ve heard of Ravelry before, it sounds really cool … too bad I don’t know how to knit/sew/do anything that involves fabric. 🙁 Gotta love looking at pretty pictures though!

    There are sooo many niche online communities out there for basically any hobby or interest you can think of — it’s definitely worth looking into these small communities to see what customers are talking about. Great post, Amy!

    • Amy Swanson

      Can’t beat looking at pretty pictures, I’m all for that! That’s about where I’m at as well, I have no idea how to knit or crochet… and I somehow missed the crafty gene that my sister has (she’s an elementary art teacher- haha).

      It’s amazing what google results will give you. The number of online communities out there is shockingly large, and I barely scratched the surface.

  4. Eric

    These communities are actually far more helpful than I imagined. Not too long ago my architecture buff self came across a message forum (not even so fancy as to call themselves a social network) for all things Frank Lloyd Wright-related. Figured I’d check it out and see if they’d anything of note. Turns out – and I’ve no idea how these folks got ahold of them – original constuction drawings by FLW, scanned and posted-up for anyone to see. Things you otherwise wouldn’t have access to unless you were a certifiable scholar allowed to visit the FLW archives in Scottsdale, Arizona. Before that, I never really understood the value in a niche social network, but after seeing something like that? It really does prove you can find almost anything on the internet.

    I guess, more than anything, it’s nice to see the community spirit, and people sharing things with another. You need knitting advice? Find a fellow knitter. It makes perfect sense, and allows for the bridging of global communities. Neat stuff, Amy.

    • Amy Swanson

      First of all, major points for being a fellow architecture nerd. I went to visit his home in Oak Park for a class in college and wanted to buy everything in the gift shop. Amazing! I highly recommend visiting it to out-of-towners and true Chicagoans.

      Secondly, online communities are a GREAT way to further engage with customers! It’s all about building up that comfort level so people are more willing to work with you over some other competitor they’ve never heard of or talked to before.

      Excellent example, Eric!

      • Eric

        LOVE architecture. Lived at Taliesin in Spring Green for a month, and probably the most memorable several weeks I’ve had in my life. His buildings are nice to look it. Now, live in? Eh…

        I’m 6′.

        His ceiling are infamous for capping-off at the same height.

        Should’ve bought a damn helmet, in retrospect.

        No idea what that had to do with this post, but eh, there ya have it.

        • Amy Swanson

          At 5′ 4″ I rarely have problems with ceiling heights, but I do remember a guy in my class who was a basketball player having to slouch in some of the rooms. The professor felt really bad for not giving him a head’s up (pun 100% intended there- haha).

          Any time is a good time to discuss architecture in my book 🙂

  5. Joseph Giorgi

    To answer your question about the reemergence of zombies in pop culture:

    It kicked off when ’28 Days Later (2002)’ got some mainstream attention. People started crediting it as a “zombie” film, though technically it was not. While the movie showed lots of cannibalistic and infected citizens running around and attacking the remaining healthy ones in post-apocalyptic setting, those infected were merely that: “infected.” The movie was a commentary on the potentially devastating nature of viral and chemical warfare, and was intended (in part) to capitalize on the public’s fear of such an epidemic. The movie’s reliance on zombie-film conventions, however, led to a renewed interest amongst the movie-going public for such subject matter.

    Fast forward to ‘Dawn of the Dead (2004)’, and you’ve got another mainstream zombie hit, though this time the infected were actually MEANT to be “zombies.” Of course, since ’28 Days Later’ saw such huge success with it’s portrayal of its infected antagonists running at high speeds and chasing victims down, ‘Dawn of the Dead’ took the same approach by having its on-screen zombies behave in a similar manner (i.e. running and leaping and whatnot).

    Nowadays, virtually every zombie-themed film, TV show, or video game released (with a few notable exceptions) features zombies that move at high speeds — likely in an effort to capitalize on the public’s interest in that type of presentation.

    I myself am more a fan of traditional zombies — the ones that move like they’re actually DEAD.


    Awesome post, Amy! 😀

    • Amy Swanson

      You Rock, Joe! Thank you so, so, so much for explaining how zombies became popular. Seriously, this was exactly what I was looking for! My boyfriend and several guy friends are fascinated with the idea of a zombie apocalypse, so when I asked them this same question, all I got were blank expressions. I know personal issues shouldn’t be the main focus of a blog, but this particular one has been bugging me for quite some time- hahaha.

  6. Bret Bonnet

    People have way to much free time… I guess whatever floats your boat.

    I’m going to create a social network for people who enjoy picking their nose; yeah – that’s right, I said it! 🙂

    • Amy Swanson

      It’s true, people do have too much time on their hands. Have people post pictures and videos of themselves picking their noses and you’ve got yourself the next facebook! Watch out world! 😉

  7. Alex Brodsky

    I think it was “28 Days Later” that really revolutionized the zombie. It brought zombies back in to the mainstream, but they were no longer just slow walking, stumbling, bite whatever comes near them. They were bad-ass, chase down human flesh to survive zombies! (The sequel, “28 Weeks Later,” is one of a SELECT FEW sequels that I like better than the original).

    That being said, the greatest zombie movie of all-time is without a doubt “Shaun of the Dead”!

    Great post, Amy.

  8. Jaimie Smith

    Great post, Amy! This was awesome! My favorite is the Ravelry one. I am not into knitting or anything like that but i am obsessed with scarves, something I am always looking into on Pinterest.

    • Amy Swanson

      I’m glad you liked it, Jaimie! I would fall into that category of people who would find a pattern for a scarf or hat, buy all the materials, and then ask one of my knitting friends to make it for me. I’d love to learn, and one day I will, just not now.

  9. Mandy Kilinskis

    I shouldn’t be surprised that there are so many niche social networks. If something is liked by 15 or more people, there is probably a social network for it. It’s been a while since I’ve cross-stitched, but I think I might check out Ravelry! If anything, it’d be great to see the different pattern ideas!

    • Amy Swanson

      Haha, you’re exactly right Mandy. I think it does only take 15 people to make a social network and 20 to make it popular. Craziness!

  10. Jen

    These are really cool social sites Amy! I’m sure there are tons more out there on the internet too. The Lost Zombies social site sounds really cool. My brothers are obsessed with zombies, so I might mention this to them (but they are probably already members). Lol, great post!

    • Amy Swanson

      Thanks Jen! It’s truly astounding what’s on the internet nowadays (didn’t realize I turned into an 85 year old woman, sorry about that hahaha). It’s ridiculous, and yet really fun at the same time 🙂

  11. Jill Tooley

    Oh, you know I’m SO all over joining Hamsterster! Squee! Now if only I could find a social network geared toward guinea pig lovers only…screw it, I’m totally starting one. Now I just need a name. Maybe “Piggie Passion” or something like that — what do you think? 😉

    Ravelry is pretty cool — I’ve always wanted to knit but never had the patience for it. There’s still time for me to start, though, and when I do you know I’ll be joining that one as well. And as for Little Monsters, well…I’m already a member of that (even though I don’t use it). I’m not ashamed to admit that I love Miss Gaga. 😀

    Fun post, Amy! Thanks for sharing these social media “little guys” with our readers!

    • Mandy Kilinskis

      Call it “Giddy for Guineas!”

      • Amy Swanson

        Hahaha, “Piggie Passion” or “Giddy for Guineas” sound like great social network site names to me! Short and to the point, can’t beat that 😉

        It doesn’t surprise me at all that you’re already on ‘Little Monsters’, Jill. If my favorite artist or band had such a loyal following and created a site, I’d be one of the first to sign up!

        Thanks so much for commenting!!

  12. Candice J.

    I have NEVER heard of any of this! Is there a social network for just young single moms or single moms in general? I’d totally join that! Although I can’t lie I’m interested in Ravelry. My mom used to know how to knit and I would have loved to know how to knit when I had my daughter. Its never to late to learn and I could make her obnoxiously hot but fantastical knitted outfits! Although I’m pretty sure that may make her hate me later in life.

    • Amy Swanson

      My grandma knits like crazy for her church, she makes beautiful hats and blankets for the newborn babies at the local hospital (she lives in a very small town, haha). My older sister and cousin learned how to knit from her one summer, but I was still little and didn’t have the patience to sit down long enough- probably still don’t actually LOL

      I know I’ve heard of “mommy blogger” sites before, but I’m not sure if there’s a social network for this group yet. I’d be surprised if there wasn’t one already!

  13. Jeff Porretto

    If you don’t like legos, I don’t need to know you. If you haven’t given a little kid a dirty look for taking the one piece you need to finish your masterpiece, then we need not be friends. Ok, maybe I jest. But they DO RULE! Thanks Amy! I’m not big on facebook, but I might check these out! =]

    • Amy Swanson

      Truer words have never been spoken, Jeff. Excellently put 🙂

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