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Do you want an excuse to throw a party this summer? Celebrate National Sunglasses Day on June 27th! As long as you’re safe with face masks, hand sanitizer, and a limited number of people, you can do something fun for the holiday.

National Sunglasses Day may also be a wonderful marketing opportunity for your business. Just give any of these ideas a shot! Your customers will have a blast, and you’ll get a ton of positive attention as a result.  

When is National Sunglasses Day?

National Sunglasses Day is on June 27th – the final day of the first week of summer. The weather should be sunny and warm, meaning this holiday is the perfect time to plan a fun outdoor event!

How to Celebrate National Sunglasses Day

You know how to celebrate Halloween and Christmas, but what can you do for National Sunglasses Day? It’s time to soak up the sun with any of these exciting ideas!

#1: Hand Out Promotional Sunglasses

Shop: Custom Sunglasses

You should obviously give away promotional sunglasses on National Sunglasses Day! If you manage a store or restaurant, hand them out to the first 100 customers who come in that day. Do you have an outdoor concert planned? Lay out a bunch of pairs on a table so everyone can grab them at the entrance!

Best Promotional Sunglasses

#2: Throw a Beach-Themed Party

Who wants to deal with sand in all the places it shouldn’t be? Bring the waterside view to you by planning a beach-themed party in honor of National Sunglasses Day. You can have the party right outside at a public park!

Decorate with mini umbrellas and sunset-inspired pink and orange balloons and streamers. You can also host a raffle and give away beach totes as prizes. Fill them up with summer goodies like towels, sunscreen, flip flops, and of course, sunglasses!

#3: Plan a Picnic

The sun is shining on National Sunglasses Day, so it’s the perfect time to get outdoors. Your school can host an end-of-the-year picnic, your town can plan some kind of fair, and your business can have an epic company picnic, complete with BBQ food, water balloons, and a sand volleyball tournament.

When it comes to ideas for National Sunglasses Day, it’s all about enjoying time outside. Throw in some good food and fun activities, and everyone is sure to have a blast! 

#4: Watch Throwback 80’s & 90’s Movies

Pop some popcorn and plan a movie night on National Sunglasses Day. You can watch a fun 80’s or 90’s movie. Set up a projector outside, offer plenty of refreshments, and ask everyone to bring their own picnic blankets or lawn chairs. There are a ton of excellent movies you can watch that show characters wearing a cool pair of shades.

Here are the best movies from the 80’s and 90’s that star stylish pairs of sunglasses:

  • Top Gun (1986)
  • Fear & Loathing in Las Vegas (1998)
  • Risky Business (1983)
  • Thelma & Louise (1991)
  • The Big Lebowski (1998)
  • Men in Black (1997)
  • Blues Brothers (1980)
  • Reservoir Dogs (1992)
  • Terminator & T2: Judgment Day (1984 & 1991)
  • They Live (1998)

Pick one of these films or pick two and host a double feature! Movie nights are fun for families and can even be reoccurring events you plan for other national holidays. Who wouldn’t love watching Lady & the Tramp on National Spaghetti Day or Signs on World UFO Day?!  

#5: Set Up a Photo Booth

It’s time to get a little crazy! Set up a complimentary photo booth in honor of National Sunglasses Day. You’ll see all the smiles when you offer fun props like feather boas, cardboard cutouts, and novelty sunglasses.

Novelty Sunglasses

#6: Host a Selfie Contest on Social Media

Don’t worry! Ecommerce companies can still get in on the fun on National Sunglasses Day. It’s as easy as hosting a social media contest on Facebook, Instagram, Twitter, or any of your other platform.

Ask your followers to post a selfie wearing their favorite pair of shades with #NationalSunglassesDay. The best pic can win some kind of prize or a gift card to your company. This strategy will pay off as brands can gain an average of 17,500 new fans as a result of social media contests.

#7: Volunteer at a Community Festival

Now is the perfect time for your company or organization to volunteer! Get involved in your community by volunteering at a local festival or fair. There are plenty of events that will take place on June 27th a.k.a. National Sunglasses Day!

Organize a team of employees, put on cool sunglasses, and do what you can to help out. It can be welcoming people at the entrance tent, making cotton candy, or handing out prizes at the games.

#8: March in a Parade

Why not host a parade for National Sunglasses Day? You can throw handfuls of candy and plastic sunglasses to the crowd of spectators. Nobody will squint while they watch the floats and performers walk by!

The future of live events seems kind of up-in-the-air due to COVID-19, but it’s not totally hopeless! 75% of Americans who have attended live events since the pandemic have felt “safe” or “very safe” at the event. Take the necessary precautions so everyone feels comfortable at your Sunglasses Day parade.

#9: Go on a Road Trip

You might not have time for a full-blown vacation, but you can do a mini road trip in honor of National Sunglasses Day. Plan a company field trip for your employees, or just use some PTO to go somewhere with your family.

US News compiled a list of the 30 best vacation spots in America. The top destinations include:

  1. Grand Canyon National Park – Arizona
  2. New York City – New York
  3. Big Sur – California
  4. New Orleans – Louisiana
  5. Zion National Park – Utah
  6. Jackson Hole – Wyoming
  7. Chicago – Illinois
  8. Steamboat Springs – Colorado
  9. Las Vegas – Nevada
  10. Glacier National Park – Montana

National Sunglasses Day could be an excuse for you to finally go on that dream vacation! Put on your shades, get behind the wheel, and enjoy a scenic trip.

#10: Break a Sweat in a 5K or Bikeathon

Whether you’re a new business or non-profit, you can get your name out there by organizing a 5K or bikeathon on National Sunglasses Day. Ask the athletes to wear their favorite pair of shades as they hit the trails!

Put polarized or mirrored sunglasses in all of the swag bags. You can also throw in sunglasses straps that will prevent the shades from jostling around when the runners or bikers are on the move.

Who Started National Sunglasses Day?

The Vision Council started National Sunglasses Day in 2014. The idea was to encourage people to wear sunglasses in order to protect their eyes from harmful UVA and UVB rays.

Sunglasses are important in not only blocking UV light, but also in cutting down on glare from sidewalks, cars, windows, and even snow. Everybody should have one pair that frames their face well and has good, polarized lenses.

What Are the Best Sunglasses Quotes?

Whether you’re ordering promotional sunglasses, t-shirts, or bags for National Sunglasses Day, you should print something memorable or clever on your merch.

Here are some of the best sunglasses quotes of all time!

  • “Don’t be afraid to show your light. If it ends up being too much for people, tell them to wear sunglasses!” – Gabrielle Roth, American dancer
  • “Sometimes you just have to bite your upper lip and put sunglasses on.” – Bob Dylan, famous musician from the 60s
  • “To make a squirrel look less uptight, put tiny sunglasses on it.” – Demetri Martin, comedian
  • “Sunglasses are my accessory of choice, and I always have an abundance of pairs.” – Madelaine Petsch, actress from “Riverdale”
  • “I believe that there is a silver lining in everything, and once you being to see it, you’ll need sunglasses to combat the glare.” – Sophia Amoruso, founder of Nasty Gal

Final Thoughts

A singer from the 80’s named Corey Hart sang it best – “you’ve got it made with the guy in shades.” You don’t have to “wear your sunglasses at night” like Mr. Hart, but why not rock a cool pair in honor of National Sunglasses Day?

This national holiday is the perfect excuse to enjoy the great outdoors. Whether you plan a picnic, host a parade, or throw a beach bash, it’s sure to be the event of the summer!

References

Agarwal, A. 23 Mindblowing Statistics on Giveaways and Contests in 2021. Retrieved from, https://outgrow.co/blog/stats-giveaways-contests

Destination Analysts. (2020, November 15). The Present & Future of Live Events. Retrieved from, https://www.destinationanalysts.com/blog-the-present-future-of-live-events/

U.S. News. Best Places to Visit in the USA. Retrieved from, https://travel.usnews.com/rankings/best-usa-vacations/

About the author

Alyssa Mertes

Alyssa is a promo expert with over four years of experience in the industry. She is the Lead Copywriter at Quality Logo Products and has had work published for the Promotional Products Association International and the Advertising Specialty Institute.