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Promote Your Gym for the Holiday Season

With the holiday season approaching, now is a good time to begin promoting your gym. Because of the changes in weather and necessary preparations for family get-togethers, people often forget about fitness, placing it on a back burner until New Year’s when they are resolute about getting back in shape.

It’s important to market your gym in the fall so you’ll get members there before the New Year. If you own a small gym, your marketing campaign may not be as effective in competition with a nationally-recognized gym with lots of marketing money to put toward expanding their brand. However, your campaign may be a lot more effective if you launch it earlier on before the New Year’s resolution rush. Keep people stress-free and in-shape throughout the holiday season and they’ll be so grateful they’ll continue to come back all year round!

Remind them that it’s easier to keep in shape than it is to get back in shape. Winter workouts help to manage the stress, anxiety and cabin fever that come along with the holiday season. The good news is that there are some great promotional products available for promoting your gym!

A custom-imprinted jersey cinch backpack is one good item to use for promoting your gym; it is a drawstring design backpack made to look like a jersey. These bags have been very en vogue and work great for carrying your gym shoes, a change of clothes and a towel.

Another great item to use when promoting your gym for the holiday season is a promotional blanket. Being football season, lots of people will want convenient blankets they can bring with to keep them warm when sitting on the bleachers. The promotional sweatshirt blanket is a popular style right now. It is warm but easy to fold up and take to the game. Get them imprinted and hand them out at local football games to promote your gym!

Speaking of keeping warm at a football game, who wants to sit on a cold bleacher seat anyhow? Hand out imprinted seat cushions so people can sit comfortably thanks to your business’s marketing efforts. The seat cushion will be remembered every time they go to a game, and can be found in several different styles including wrap up seat cushions (see the picture on the left) and seat cushions with carrying bags.

So invest a little time and money to get your name out now, and you’ll find you’ve got more long-term clients year-round. Show them the value of pre-holiday and winter workouts. Show them that they can enjoy family dinners and still not gain the pounds. It’s all about timing, and now is the time, so get out there and make it happen!

Image Credits to Flickr


Bubba is the Quality Logo Products mascot. He may have started out as "just a stress ball," but he's come a long way since the company's launch in 2003. Bubba has been immortalized in numerous vector artwork designs for internal and external promotions, and you can see him change outfits on the Quality Logo Products homepage whenever a holiday rolls around. Oh, and he thinks pants are for the birds. You can connect with Bubba on


  1. QLP Jill

    I once joined a fitness club ONLY because they offered me a free gym bag and reusable water bottle! Even though I didn’t go to exercise nearly as much as I should have, it was a really nice place and I loved visiting it. It’s funny because if it hadn’t been for those free promotional products they had given away, I never would have set foot in the doors. 🙂

    I’m thinking about health and exercising right now more than ever…but losing weight will still be one of my resolutions in a few months (just like it always is).

  2. QLP Kid

    If I owned a gym and was not planning on marketing before the new years rush. I would now.

  3. Vernon

    I hate going to the gym during these times, for the simple fact of the amount of people that come in during that time only to fall off w/in three months time. Even more annoying than the guy grunting and yelling during his workout are the crowds Jan, Feb and March.

  4. Big Johnson

    I’m going to PUMP YOU UP! 🙂

    … I’d recommend an inexpensive gym bag for a promo giveaway when/if promoting a gym, or maybe even something as cheap as a zippered tote bag.

    There is nothing more embarrassing than walking through an entire gym with your dirty socks and shart stained boxer shorts hanging out (ala. Scooby DOO!). Give your clients something to hide their embarrassing stains and stinky clothing in so they can make a clean get away for the front door (or locker room).

    SIDE NOTE: Why are gym locker rooms ALWAYS located in the WAY back… Why can’t they be in the front? THINK ABOUT IT! 🙂

  5. Scooby DOO!

    I can’t help thinking of that video “my new hair cut” every time a conversation about an athletic club comes up. Either that or the Jersey Shore… I am not sure which is worse.

    Just like keeping your body healthy, you HAVE-ta do the same for your brand. By exercising good judgment with your promotional item purchases, not only will you get more business, you’ll keep your good customers happy. What better than a gym to purchase sweat towels, sports bottles, or yoga mats? Those are three great items that are sure to do the trick.

    So get your brand JACKED like the Pauly D by purchasing imprinted promotional products from QLP today!

  6. Betty

    Exceptional subject! I was lucky to find this post in Google. I love the jersey-material cinch bags!

  7. D-Rok

    Thank you Betty. I thought now would be a good time to write about the subject since some people don’t feel the motivation to hit the gym until it gets cooler outside. The jersey-material cinch bags are pretty sweet, and they’re very popular right now. I’m very glad that you were able to find this blog post and that it was helpful for you!

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