Marketing isn’t like it used to be when your grandparents were young. Back in the 50’s and 60’s, pinup girls and print ads were popular. It was inspired by war efforts and nothing like the Facebook and Hulu TV spots we see today.

But there is an ad strategy that baby boomers love just as much as other generations – promotional products! Seniors want to receive freebies and swag from your brand, so don’t overlook this key demographic.

Are you ready to advertise to the Baby Boomers? Win over the older crowd with the best promotional gifts for seniors!

How to Market to Seniors

The best way to market to seniors is by mixing both online and offline strategies. The older demographic has Facebook (about 22% of users are ages 55 and over), and they also enjoy watching YouTube, Netflix, and Hulu. However, they’re still going to respond positively to face-to-face interactions.

Be sure to do the following when marketing to seniors:

  • Use language they understand – Now isn’t the time to refer to a song as a “bop,” hire an influencer, or use a Nicolas Cage meme.

  • Highlight your brand’s usefulness – Senior citizens have lived long enough to know when you’re pulling a fast one on them. Make sure to emphasize what your brand can do for them in your marketing. How can you help improve their lives?

  • Make it personal – If you’re targeting seniors, your marketing should speak directly to their age group. You may even want to use their name if you’re sending out an email campaign or direct mailer.

  • Encourage loyalty – Once a senior likes a particular brand, they’re not likely to stray away and seek out another one. Earn their loyalty and trust, and you’ll have a customer for life!

  • Be mindful of your message – Your marketing shouldn’t depict your senior clients as frail, helpless, or inactive. The age old saying is true – they really do feel young at heart!

  • Include a call-to-action – What should everyone do with the information you’re presenting them? The best marketing for seniors includes a clear call-to-action or even a big discount.

Promotional products are just the icing on the cake! You can incorporate senior swag into your campaigns to really reach an older audience. When they’re using these items at home, they’ll remember who you are and what you do.

What Are the Best Promotional Items for Senior Citizens?

Senior citizens want promotional items they can use in their everyday lives. Your swag should appeal to their needs and interest. Here are 25 ideas to get you started!

1. Sherpa Blankets

Adults that are 65 or older need to sleep between 7 to 8 hours every night to feel completely rested. Who wouldn’t love cozying up with a Sherpa blanket? These are great gifts for elderly women and men since they also curl up in these comfy throws while binging their favorite shows.

2. Gardening Tools

We are still blossoming even as we grow older. No wonder so many senior citizens take up gardening. The BBC even found that starting a garden could help you live to 100-years-old. Encourage your elderly customers to take up this hobby with custom watering cans, shovels, and other gardening gifts.

3. Flashing Bike Lights

Almost everyone has fond memories of riding their bike as kids. However, older adults also love putting the pedal to the metal! In fact, 30% of new riders in the United States are senior citizens. Biking is an activity that can boost the immune system and slow down the aging process. Keep every ride safe with custom bike lights.

4. Custom Eyeglass Cases

Experts believe we lose about 3 degrees of our visual field for every decade of life. This explains why over three quarters of people ages 55 and over in the United States wear eyeglasses. Your brand can help keep their specs safe if you use custom eyeglass cases as senior swag at your next event.

5. Promotional Bookmarks

Pew Research Center reports that 28.6 million Baby Boomers are currently retired. This opens them up to a lot more leisure time, which may include a weekly book club. Custom bookmarks are some of the best promotional items for seniors for that exact reason! They can mark their pages in their favorite novels, all while thinking about your brand.

6. Custom Yoga Mats

The Washington Post reports that 21% of yoga enthusiasts are 60 and older. Research has found that being a yogicould be key to reducing heart rate, blood pressure, and even back pain. Help your elderly clientele embrace namaste with personalized yoga mats they can bring to each class.

7. Wearable Phone Cases

If you think only millennials and Gen Z’ers are attached to their cell phones, think again! According to the American Association of Retired Persons (AARP), 81% of senior citizens ages 60 to 69, and 62% of seniors 70 and older have a smartphone.  A wearable phone case appeals to the usefulness side of marketing to seniors. It will help protect their device from any damage, while at the same time making it easier to carry.

8. Golf Gear

Gifts for seniors are best when they appeal to their interests, and help them maintain a healthy lifestyle. Golf is a great pastime for the elderly since they will walk about 4 miles on an 18 hole course. Stylish golf accessories, like golf balls, tees, and gloves, are all excellent swag ideas to bring along for a day on the green!

9. Fuzzy House Slippers

The Wall Street Journal reports that retirees spend 7 hours on leisure, 3 hours on chores around the house, and 1 hour on self-care. Part of being retired is having more time to focus on hobbies and housework, and your older clients want to be comfortable while doing it all! Personalized slippers are easy for them to slip on ans they do tasks around the house, making them great senior swag for any occasion.

10. Coffee Mugs With Lids

It may seem like college students drink a lot of coffee, but it’s the seniors that are really throwing back the joe! Baby Boomers drink more coffee than any other age group with nearly 75% of Americans aged 55 and older drinking at least 1 cup every single day. Wake up on the right side of the bed with coffee mugs with lids as promotional gifts.

11. Promotional Pedometers

Older adults who are in good physical shape should aim to get 2,000 to 9,000 steps every single day. It’ll be easier to track walking habits if you give all of your elderly clients a promotional pedometer they can clip onto their pants or bag. This swag makes great bulk gifts for senior citizens who are involved in fitness programs, walking clubs, or physical therapy.

12. Medical Supplies

Unfortunately, your immune system doesn’t work as well with age. According to Medline, you’re more at risk for getting sick or developing an autoimmune disorder. That’s why face masks, hand sanitizer, ice packs, pill cases, and other medical supplies are excellent promo swag for seniors. In fact, 42% of senior citizens have a favorable opinion of an advertiser if they give them a reusable logo face mask.

13. Personalized Duffel Bags

70% of American workers dream of traveling when they retire, and many are able to turn it into a reality! Baby Boomers can board their next flight with custom duffel bags printed with your brand’s name or logo. These bags also have a ton of use at home, especially if the senior is part of a bowling league!

14. Knit Winter Hats

Grandma always said to put on a hat or you’d catch a cold. Why not return the favor by giving her a custom knit hat this winter? The National Institute on Aging claims that older adults lose body heat faster and a temperature of 95°F or lower can cause serious health problems. These cozy beanies are great holiday gifts for elderly men and women.

15. Custom Kitchen Gifts

A poll conducted by the University of Michigan found that 47% of people ages 50 to 80 cook dinner at home 6 to 7 days per week. The kitchen is the heart of every home, so kitchenware is sure to be the best promotional items for senior citizens. It can be an apron for cooking Thanksgiving dinner, a spatula for baking cakes, or an ice cream scooper to dish out a bowl while watching TV in the afternoon. The sky’s the limit!

16. Personalized Journals

Journaling is a good hobby for senior citizens since it keeps the mind active. They can also jot down special memories or stories to preserve them for their grandchildren. This is important since 40% of people experience some form of memory loss after they turn 65. Print an uplifting message on custom spiral notebooks if you need promotional gifts for seniors. 

17. Custom Playing Cards

Grandparents travel two to four times a year to visit family, staying between 5 and 10 days. A custom deck of playing cards will get a ton of use every time it’s time to visit with loved ones. Since the deck is small, it’s also super easy to pack in a bag. This promo swag makes amazing gifts for senior citizens at casinos, retirement homes, and community centers.

18. Vacuum Insulated Water Bottles

A study from UCLA found that 40% of seniors may be chronically under-hydrated. Help everyone get the recommended 1.7 liters per day with insulated water bottles. You can use this senior swag if you’re a personal trainer who has elderly clients. These promotional products are also great for medical and recreation centers.

19. Unique Stress Balls

Do you work for a nursing home or living facility? Order unique stress balls that all the seniors can squeeze during blood tests. Medical experts say people 45 and over should get screened every 1 to 3 years for diabetes, lipids, thyroid, cholesterol, liver function, and other health risks. Free stress balls are a small way to make your elderly patients feel more at ease.

20. Promotional Sweatshirts

Nothing is cozier than a custom pullover sweatshirt! Print your logo or company name on the front, and use this clothing as promotional swag at live events. A recent study found that many older adults feel at least 20 years younger. Sweatshirts are ageless, which means they’ll always feel good wearing one from their favorite brand (a.k.a. you!).

21. Custom Hammocks

The Centers for Disease Control and Prevention (CDC) found that 82% of adults ages 65 to 74 feel positive about their health. Part of feeling good is making time for R&R, so why not give out custom hammocks as gifts? Seniors who like hiking or camping won’t be able to resist these swinging beds!

22. Noise-Cancelling Headphones

During downtime, more and more senior citizens are tuning into audiobooks, podcasts, or a great playlist. They can listen to all of their favorites with a pair of custom headphones. 33% of people ages 65 to 74 experience some kind of hearing loss according to the National Institute on Deafness and Other Communication Disorders. Noise-cancelling headphones will make it easier for them to block out distractions.

23. Promotional Shoe Horns

It’s estimated that 14.1 million Americans 50 and older suffer osteoporosis, which is a bone disease that may cause weakness and brittleness in the spine. Are you a doctor with patients who suffer from this illness? Give each one a complementary shoe horn that they can use as home. These promotional items may be simple, but they help ailing seniors feel more independent.

24. Adult Coloring Books

By 80-years-old, we lose about 50% of our strength and motor performance. An adult coloring book and a box of crayons could be all it takes to improve hand-eye coordination and dexterity. If you have a senior club or social group, think about setting up a few tables with coloring materials. You can even frame the artwork and hang it on the walls at your meeting place!

25. Personalized Beach Towels

All types of aerobic exercise are beneficial for seniors, but research suggests swimming may be the best. A study found that men 70 and older who like to swim are 33% less likely to fall than those who don’t spend any time in the pool. Elderly women have just as much to gain, so support this hobby with personalized beach towels as promotional gifts!

Statistics: Marketing to Senior Citizens

  • By 2050, there will be an estimated 85 million people in the United States who are 65 or older.

  • 45% of Baby Boomers keep promotional products for more than 10 years.

  • Less than 5% of advertising is geared toward senior citizens.

  • The average Baby Boomer has 28 promotional products that they like to use at home.

  • According to The Association for Consumer Research, the purchasing power of a senior demographic is between $60 and $200 billion.

Final Thoughts

The best senior swag appeals to both relaxation and an active lifestyle. Baby Boomers are engaging in a variety of hobbies and interests. Your promotional products should appeal to as many of those as humanly possible!

Are you ready to get promotional items for seniors? Quality Logo Products has all of these gift ideas and many more!

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About the author

Alyssa Mertes

Alyssa is a promo expert with over four years of experience in the industry. She is the Lead Copywriter at Quality Logo Products and has had work published for the Promotional Products Association International and the Advertising Specialty Institute.