Is Your Small Business as Savory as a Bowl of Mixed Nuts?

Setting up a small business or start-up can be a mixed bag of good days and bad days. Owners will understandably want to make sure that they’ve got all their bases covered, but it can be quite challenging. Things are going to need to run smoothly and efficiently, and it takes a good deal of foresight to ensure that they will.

The best way to go about it? Try thinking about your new business in nuttier terms. Break down the daily responsibilities into the manageable chunks of mixed nuts that they really are—then consider them individually.

Now, most of us have probably purchased a packet or container of mixed nuts before, and it goes without saying that we all have our own likes and dislikes when it comes to the assortment. Not every nut is universally appealing, but each is vital part of the overall collective.

Legumes always mean business.

First things first: make sure that your business plan is solid. Much like peanuts are traditionally the foundation for any mixed assortment, the purpose of your company should always be in sight. Legumes are just plain essential. We sometime take them for granted because we’re so used to them being there. But don’t forget—they’re there for a reason. Ambition is always a good thing, as long as you’re being realistic and setting achievable goals.

A delicious addition to any start-up.

Once you’ve got that in mind you can go ahead and throw a few extras into the mix. Start making some prerequisite purchases and start hiring. In the same way you’d fill a bowl of nuts with flavorful almonds, pecans, and cashews, you’re going to have to fill your office space with supplies, stationery, and staff. It’s not the most inexpensive procedure, but again, it’s just something that has to be done. There are plenty of suppliers out there to choose from, many of which may offer discounted rates for your recurrent or ongoing business. And as far as hiring goes, qualified applicants are only a well-placed advertisement away. Research and design the makeup of your company as if you were crafting the most appetizing mix you could imagine.

Respect your clerical workers!

Oh, and don’t forget that you have to stay organized every step of the way. This means that there’s going to be plenty of clerical work, correspondence (both internal and external), and mailing to be taken care of. Hazelnuts are ideal in this manner—they’re the always-reliable support staff when it comes to mixed nuts. Sure, hazelnuts aren’t for everyone, but it’s hard to imagine an assortment without them. Likewise, it’s hard to imagine an office setting without a diligent clerical crew.

When your mixture as ideal, the only thing left to do is enjoy it. If you’ve done your job arranging things properly, your day-to-day will be more savory than you’d expect.

Can you think of any other ways for startups to vary their game plans? What’s your favorite mixed nut?

Joseph Giorgi

Joseph is the head of the Media Team at Quality Logo Products. He's a video specialist, blogger, perfectionist, and all-around likeable guy. When he's not busy focusing on the nitty-gritty details of his written and visual work, he's normally listening to bad 80s music and scouring the internet for useless information on useless subjects. You can also connect with Joe on Google+.


  1. cyberneticSAM

    Don’t forget this amazing point about mixed nuts!

    • Joseph Giorgi

      I miss the days when Steve Martin made good movies—and Adam Sandler for that matter.

  2. Jill Tooley

    I love hazelnuts! People who don’t like them are crazy!

    Joe, you did a fabulous job of tying two seemingly unrelated things together here. Variety is key! However, as you briefly touched upon, it’s also important to note that mixed nuts don’t have equal parts of each nut type. Peanuts tend to outweigh anything else in the bag and it seems like cashews, almonds, hazelnuts, or pecans are tossed in as an afterthought. So, the focus is LESS on finding a balance and MORE on incorporating diversity or variety in the first place. The central part of the business (the peanuts) will be less appealing if it doesn’t have some spice (and some different nuts) to it!

    Now I’m craving hazelnut coffee from Panera Bread. Nice going! 😉 Seriously though, good post!

    • Joseph Giorgi

      Thanks! 🙂

      Yeah, it’s true that peanuts are basically the main ingredient in any mixed nut assortment, which is a shame, seeing as how peanuts get pretty boring pretty quickly—and especially since I’m a much bigger fan of pecans. Mmmm, pecans.

  3. Amanda Sneed

    Awesome post Joe! =)

    I agree, peanuts get boring by themselves quick. I wonder if they sell mixed nuts with no peanuts? My faves are pecans and cashews!

  4. Mr. Grumpy

    I’m allergic to nuts; does that mean I’m allergic to business? 🙂

    • Joseph Giorgi

      Too-shay, Mr. Grumpy!

      All I can say is that according to this post, yes, you most certainly are allergic to business, and should probably refrain from pursuing any career in the modern business arena. 😉

  5. JPorretto

    Assortments just tend to annoy me. I only usually like two of the included types max and pick around the others. I think that can apply to business as well. Assortments are nice, but don’t make me have to go hunting just to find what I really want. I’m more likely to just avoid the whole thing.

    • Joseph Giorgi

      Fair point. I’m actually the same way for the most part. I usually just buy single bags of walnuts or pecans (and sometimes almonds). But there’s no getting around the fact that mixed nuts are the way to go for parties and get-togethers. Plus, it’s hard to compare the complexities of business to only a single type of nut.

  6. Jana Quinn

    I’m with Jeff; I rarely like all the nuts in an assortment, I mean, who doesn’t just pick out the M&Ms and peanut butter chips in trail mix and leave the raisins and cashews for fellow campers?

    In this case, we’re making a decision that only impacts our tastebuds. Unfortunately, in business you may need to pick a “nut” or two that helps out your company even though it’s not something you personally enjoy.

    You know what they say! Life is like a bag of mixed nuts… and cashews suck. And are weirdly greasy.

    • JPorretto

      Thanks for backing me up Jana!

      But Cashews are usually one of the two I pick out =]

    • Joseph Giorgi

      “Life is like a bag of mixed nuts… and cashews suck.” Not sure who says that, but it’s true nonetheless. Well put. Cashews are godawful.

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