Which Social Media Icons and Logos Can I Print on Promo Items?

Most people who buy promotional items use them to promote their brand and business. But more and more we’re seeing people use promo products to also promote their social media channels. And that’s a great idea! If you’re going to be giving people some custom mouse pads, it’s smart thinking to direct them to your Facebook page.

However, since social networks are individual companies, they all have their own rules for how to use their trademarked images. For example, there are a lot of rules to follow if you want to use the Facebook logo on the web, in print, or on TV.

Let’s talk about some of the most popular social networks and their guidelines for using their names and logos on your promotional items. You can jump to your favorite social media network with our list below. By learning all of the rules now you’ll have a better idea for how to setup up your promo items when it’s time to order!


Facebook is by far the most popular social network, which means that it’s a great idea to direct your customers to your company page or group. However you can’t just copy and paste the Facebook logo from their website and call it a day. There are multiple things that need to be checked before it’s okay to print the logo on your promotional items.

First of all, according to the brand guidelines from Facebook itself, you can only use the Facebook ‘f’ logo to refer to:

Your presence on Facebook, such as your Page, timeline, group, app or event

Your implementation of Facebook on your website

Your product’s integration with Facebook, such as ‘For use with Facebook’

Content that originates from Facebook

You are not allowed to use the Facebook logo to publicize anything other than what is listed above. You also cannot just use the ‘f’ logo by itself. It must be accompanied with a call to action. Examples of proper calls to action include:

  • Like us on Facebook
  • Follow us on Facebook

You can also include the URL to your Facebook page as long as it’s in direct proximity with the ‘f’ logo and the call to action.

The only exception to this rule is if you use the ‘f’ logo side-by-side with other social media logos.

Check out this chart for acceptable and non-acceptable uses of the Facebook logo.


Any use of the Facebook logo must have space around it so it appears clean and uncluttered. You cannot use the logo in a way that “implies partnership, sponsorship or endorsement.” The Facebook logo cannot be the most distinctive feature of your promotion item, it cannot be used “on materials associated with pornography, illegal activities, or other materials that violate the Facebook Terms,” and the design and color cannot be changed.

When it comes to the color of the logo, Facebook offers these recommendations:

  • Use the version of the logo that comes with a blue box on white or light colored backgrounds
  • Use the version of the logo that comes on a white box on blue or dark colored backgrounds


A black and white version of the logo can be used only if there are technical limitations in the printing process.


On Twitter as well? Then you can also use your promotional products to direct customers to your Twitter account. Luckily you have a few options for how you can use the Twitter logo on your personalized items.

When it comes to graphics, you can only use the current Twitter bird in either blue or white. No other colors, alterations, or other logos are allowed. There must be at least 150% buffer space around the bird. That buffer space is shown in the logos below:

twitter logo options

The icon also needs to be accompanied with a call to action or your Twitter account URL. The Twitter logo cannot be larger than your own branding.

These are acceptable ways to promote your Twitter account:

  • The text “Follow Us On Twitter”
  • The text “Follow Us On” with the Twitter bird logo
  • The text “Follow Us On” with the Twitter bird logo and your brand’s username
  • The Twitter bird logo followed by the text “Twitter” and with your brand’s Twitter URL in close proximity.

Check out the following chart for some acceptable uses.



Here are some other acceptable uses:

  • You can use the Twitter bird logo before a specific hashtag: [twitter bird] #hashtag
  • You can use the Twitter bird logo before your user name: [twitter bird] @username

Again, Twitter requires a 150% buffer space around the bird. You can view the proper spacing for this by going to their brand guidelines page here.

This is also important to note: Unless you are using the Twitter bird logo or the word “Twitter” in direct proximity to your URL/username OR you are printing a line of side-by-side social media logos, you MUST include a call to action.

Neither of the old Twitter logos (the lowercase T and the bird that faced directly right) can be used. Additionally, your company or brand name cannot be printed immediately above the Twitter bird logo. And last, but not least, you cannot use the Twitter logo to suggest any kind of partnership with Twitter.


Whether you’re looking to promote your new web series or just want to direct customers to the cool product videos on your brand’s channel, having a YouTube logo on your custom items is very important.

Luckily YouTube is really cool about letting people use their logo in promotional materials. There are a few easy rules to follow.

First of all, the YouTube logo cannot be altered in anyway. You have to either use the horizontal, up-to-date, full-color logo or a one-color version. YouTube only wants their old stacked logo to be used in social media instances when it cannot be avoided.


If you are printing a row of social media icons, they prefer that you use the new logo.


Unlike some of the social networks, you cannot use the YouTube logo as part of a sentence. If you want to use a call to action like “You can find us on YouTube,” you can only use text. You can place the YouTube logo somewhere else on your item.

how do i youtube logo

YouTube also mandates a minimum height of 0.35″ when the logo is used in printed material. (If you want to use it online, it’s a minimum size of 25 pixels). And as always, you cannot use the logo “to imply a deep relationship or strategic partnership with YouTube.”


When it comes to social media logo usage, Pinterest seems to be the most enthusiastic out of all of the social networks. They want you promote your presence on Pinterest – they just want to make sure that you are following their rules while you do.

First of all, Pinterest requests that you use one of these logos or badges that you can easily download from their website:

pinterest logos

Then you promote your Pinterest account in one of these ways:

  • The badge followed by the URL of your account
  • The name of your company followed by “on” and the logo, URL underneath
  • The name of your company followed by “on” and the badge, URL underneath
  • Badge within a line of social media icons

So visually, these options look like this:


Pinterest requests that you “Maintain empty space equal to at least half the height of the logo on all sides.” Again, you cannot use any of the Pinterest Marks to suggest “Pinterest is sponsoring your promotion or is formally affiliated with it.”


LinkedIn policy about printed items states that it “does not permit use the use of its Marks on manufactured products.” However, there are some factories who will print the LinkedIn logo on your promotional items. I recommend checking with your individual sales person and taking the time to request the use of LinkedIn’s logo on your promo products. It will add additional time to your order, but it could save you a costly legal battle later!


Great news! You can use the Google+ icon on your promotional items. Google doesn’t have too many stipulations when it comes to using their logo.

First of all, the ask that you use the Google+ icon along with a call to action. They also prefer that that you place the icon to the left of the text.

follow us on google+

They also deem these call to actions to be acceptable:

  1. Follow us on Google+
  2. Follow us on Google
  3. Follow [YourBrand] on Google+
  4. Follow [YourBrand] on Google
  5. We’re on Google+

Google does not want you to shorten Google+ to g+ or use Google+ as a verb.

They also ask that you only use these three versions of their logo, which you can download here.

google+ icons

For the entire set of guidelines, check out the full style guide.


While Tumblr is happy to give you high-resolution versions of its logo, at this time they request that you don’t use their logo on merchandise. Their guidelines are pretty clear: “You shouldn’t use the Tumblr Marks on any merchandise without our permission.”


You probably saw this one coming, but Instagram also does not allow their logo to be used on merchandise. They will allow it on packaging, but not “on merchandise, such as toys, apparel or accessories.” Some of our suppliers have reached out to Instagram to seek permission, but at this time you are unable to use their logo on your custom items.


You also cannot print the Vine logo on your promotional products. Vine’s current policy is “The Vine marks should not be used on any merchandise or tangible goods.”


The check-in service Foursquare is really cool because they provide a graphic for you to use as a window cling in your brick-and-mortar business. However, they do not allow the use of their logo on promotional items. They state that you “may not use the Foursquare Marks on any merchandise without our permission.”


Yelp offers logos, buttons, and badges for small business owners. Their page directly states that you can use “Yelp creative assets to identify and refer to Yelp in marketing and informational materials.” They also have these eight guidelines when you are using their brand assets on your marketing materials:

1. Your use must be substantially separated from other logos, trademarks and graphics

2. Your use must be the smallest logo used in your materials and proportional to the smallest font size of your marketing copy

3. Your use must not imply endorsement by Yelp or create confusion

4. Your use cannot be modified in any way, including proportions, colors, or fonts

5. Your use cannot be used in connection with false or misleading advertising

6. Your use cannot be used in a manner that disparages Yelp

7. Your use cannot be combined with other words or marks

8. Use is limited to the press and local businesses referring to their authorized listing(s) on Yelp

So as long as you are not implying that you have a partnership with Yelp and follow these guidelines, there’s no reason why you can’t use your promotional items to encourage your customers to leave you a review on Yelp. Sticking with the approved logos and badges will keep you within their guidelines.


I had a special request for the Snapchat logo. As of this writing, I couldn’t find anything on their website about how or if people could use the Snapchat logo on their promotional items.

So I reached out to company and asked if there were any restrictions.

According to a response that I got back on April 20, 2015:

Thanks for your interest in Snapchat! You may use our official ghost logo but you cannot add any elements to it or modify the colors. We hope this is helpful!

Which, honestly, was more than I was expecting!

I am interpreting this message to mean that you cannot put any call to action or user name with the logo. You can also not print a different color (like how Twitter and Google+ have different color icons) of the logo. So if you’re married to idea of having a Snapchat logo on your items, I would suggest not picking a yellow item color.

In fact, the best way to use the icon would be in a line of other social media icons to show where your brand is located online.

Unless, of course, your goal is to get followers on Snapchat. Then you’ll have to get a little creative with your copy and design!

Want to check out the full branding guidelines for these social networks? You can find them all right here: Facebook, Twitter, YouTube, Pinterest, LinkedIn, Google+, LinkedIn, Tumblr, Instagram, VineFoursquare, and Yelp.

I know that was a ton of information to get through, so let’s do a quick recap before wrapping up this post.

You can print (with restrictions): Facebook, Twitter, YouTube, Pinterest, Google+, Yelp, and Snapchat.

You can possibly print: LinkedIn.

You cannot print: Tumblr, Instagram, Vine, and Foursquare.


Know that if any of these policies change or if we receive special permission, I will make sure to update this post to reflect the most current and accurate information.

Now that you know about which social media icons you can use, you’re probably wondering how you can print them on your items.

There are one-color options of most social media logos, but they all really shine when represented with their full colors. So if you wanted to guide your customers to as many social channels as possible, you should consider using a custom item that has full-color printing. Full-color printing is also known as digital printing and CMYK printing.

Full-color printed items like sticky notes or mouse pads have lots of room and you can print with as many colors as you want. These would allow you to print your business’ logo and all of the approved social media logos without having to make any compromises on colors.

Still unsure about how you can use some of these social media logos? Luckily our art department knows exactly how and when you can use these logos. So if you have a specific idea for your promotional items make sure that you talk to your representative so you can craft the perfect giveaway item.

Whether you have questions about social media logos or can’t wait to get started on your order, we would love to hear from you! You can contact us by email (, by phone (1-866-312-5646), via our live chat, or by leaving a comment below.

Have you used any social media logos on your promo items before? Which of these guidelines surprised you? Which icon would you like to be able to use on your promo items?

This post was last updated on 4.21.2015.


Mandy Kilinskis

Mandy is proud to be a part of QLP’s content team. A self-professed nerd, her interests include video games, sitcoms, superhero movies, iPods and iPhones but never Macs, and shockingly, writing. Her claims to fame are: owning over forty pairs of Chuck Taylor All Stars, offering spot-on coffee advice, and knowing an unbelievable amount of Disney Princess facts. You can connect with Mandy on


  1. Kelly Bird

    With all of the logo guidelines and copyright laws out there it can be confusing and overwhelming. This is very important information to have, thanks so much for such an informative and well written post Mandy!!!

  2. Bret Bonnet

    How does one avoid the risk of violating the following terms of Twitter’s logo usage policy:

    “… your company or brand name cannot be printed immediately above the Twitter bird logo.”

    Define immediate! 🙂 Are we talking 1/16th of an inch? Two inches? Is it proportional (kind of the like 150% dead space around the bird requirement)? I’m really curious what their guidance is when an item has an imprint area of less than 1″ x 1″.

    Next up – I’d love to see examples of promotional products PROPERLY printed (whether real or renders) using the proper usage for the most popular social networks.

    And, just when you thought I was done… I think a great related post would be the use of QR Codes on promotional products. For ex. what printing limitations and concerns one must be aware of when using this upcoming and newly popular marketing technique on their promo products.

    • Mandy Kilinskis

      We’re talking like, it can’t look like the Twitter logo is carrying your company name. They want your name to be next to the bird. If your item has an imprint area of less than 1″ x 1″ then you probably won’t be able to fit your Twitter information on there – unless you have a very short username.

      For the rest: stay tuned!

  3. Wash

    Woo! Information in an infographic!

  4. Mary Kate

    Fabulous and timely blog article, thank you Mandy. I will be passing this information on to our customer service and art team. On behalf of the Maple Ridge Farms team, thank you for this great info!

    • Mandy Kilinskis

      Thank you so much, Mary Kate! I’m so glad that you enjoyed the blog and found it useful. It took a lot of research, so I’m glad that it’s helping people! Thanks for stopping by to leave a comment!

  5. Stuart Woodham

    Thanks so much for pooling all this info Mandy! You save me a lot of time. I did find an official .eps for Google+ on pg 6 of this pdf: It says: “The Google+ icon signifies that a business, brand, product, person or other entity is on Google+…. The .eps is intended for use in offline media, such as print, signage, and TV.” I’m going to take that to include promotional fliers.

  6. Emilda Daniel

    This is very informative information, i will pass this to our employee’s, it will give great ideas’s for them. Thank you 🙂

  7. Tina Shands

    Love this information but can’t find a date on the blog. Is this still accurate information as of July 2014? Thank you for providing the information. A huge help to a new, small business. Thanks.

  8. Stacy

    Super informative! Who needs a good book when you have a cup of coffee and QLP’s blog 🙂 although these guidelines are strict they make sense. Plus any good marketing specialist knows that your promo products should have a call to action- that is essentially all the social media sites are asking us to put with their logos. Thanks for the info !

  9. Miloš

    Any info about the Snapchat? I’m interested in using SC icon as a part of TVC with a call to action. Thanks in advance.

    • Mandy Kilinskis

      Hey there!

      That’s an excellent question. I poked around the Snapchat website but I didn’t see anything there about using their brand assets. I did reach out to them and ask. Should I get a reply, I’ll make sure to reply here again and to update the post.

      • Miloš

        Thank you very much!

        • Mandy Kilinskis

          Hi there! Just wanted to let you know that Snapchat got back to me today. You can use their logo as long as it’s not modified in any way. I added it to the post so see above for all the guidelines.


  10. Mel

    Your information about the Google+ logo seems to be erroneous. The link you point to refers to the Google logo, not Google+. Google’s own document title A Style Guide to Promoting Your Google+ Page addresses how to use the Google+ icon in print and TV materials. Here’s a link for the document:

    • Mandy Kilinskis

      Hi there, Mel! Thank you for reaching out to let me know that the information we had was out-of-date. I have updated the post to include the information and the link. Much appreciated!

  11. leanne

    great article! I would like to add social media icons onto the back of my product packaging (not promotional items) do you know if i can add the social media icons FB, Instagram & pinterest onto my packaging. If so does it always have to be in the social media sites colours? These would be very small if we use them.

    • Mandy Kilinskis

      Hi, Leanne,

      If you click through and read all the guidelines on Facebook, Instagram, and Pinterest’s sites, they all say that you can use their icons on packaging. Many of them – but not all, so check carefully – follow the same guidelines as using them on promotional items.

      Thanks for stopping by!

  12. Vineeth

    Hello Mandy,

    I think Google+ changed their logo, last year. Hope you will update it in this blog, so that it will be more helpful for others.

    • Mandy Kilinskis

      Hi there,

      I’m actually working off Google+’s style guide, which Google either has yet to update, or they have put somewhere else.

      If you can point me to any updated guidelines, I would be happy to update the post.

  13. Char

    Mandy, what a wealth of information! Thank you so much for compiling this summary of usage rights that designers such as myself are constantly having to research to protect our client’s interests! I will use this as a guide for sure!

    • Mandy Kilinskis

      Happy to help!

      Just remember that this is for promotional items only! If you’re designing packaging or for the web, there are different rules. Make sure that you check the style guide! 🙂

  14. Shirley

    I work for a school district and have a copyright question. A school is having a cover contest for their yearbook and one of the students entries pretty much copies Snapchat. Yellow background with black dots and ghost. I haven’t seen it so I don’t know how much it resembles Snapchat. Can they use that for their yearbook cover?

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