How to Get 60,000 Sports Fans to Cheer for Your Brand

You can smell it in the air… It’s football season again, and more specifically the start of the National Football League’s season. It’s a time where avid football fans can sit at home drinking beer out of glass beer mugs and grilling out with their grill masters while watching the big game. Some other hardcore fans will even throw on their favorite player’s jersey, grab their memorabilia, and head to stadiums to watch the game. Let’s be honest: football season gives most of us an excuse to do absolutely nothing on Sundays (sometimes Mondays, too) and not feel bad about it. At this time of year so much hope and optimism fills each fan.

Who will win it all this year and what team has a legitimate chance? This is the burning question that every football fan wants to know. I’d love to address this point; however, I’ll likely make a hometown pick, and for the sake of my own safety (I’m a Packers fan in a Bears fan office), I’d better not. There are two other burning questions that are important to the promotional product industry and the QLP office that should be addressed at the start of this season:

Football Fans

The football season is a prime time to promote your company, organization, or cause.

The first question is how important sports are to a company’s marketing and promotional efforts. The answer? VERY IMPORTANT. The start of the football season gives us a chance to address a bigger idea. We live in a culture where sports are everywhere, and therefore so should promotional products. Think about it…during the football season every Sunday, over 60,000 people flock to 15 stadiums around the country. And this is just looking at the National Football League – think about all the different college games going on every Saturday, with the biggest ones drawing over 100,000 fans! Football season is just a current example; it’s also the same with other sports whether it is baseball, soccer, basketball, etc. Why wouldn’t you want the avid baseball fan using a baseball stress reliever or attaching a baseball keychain stress ball (with your company logo on it) to his keys? The point is, no matter the sport there are promotional products that should be taken advantage of to help promote a brand in a unique way and reach thousands of people. We love sports in this country, so why not put sports-related promotional items to work for you?

Here’s something to make you think about opportunities: the next time my buddies and I head to the legendary Lambeau Field to watch the Green Bay Packers beat the piss out of the Chicago Bears, what do you think we’ll be doing before the game? We’ll be sitting in the parking lot, tailgating and drinking our ice cold beer out of our Deluxe Neoprene Can Insulators, and just imagine your company’s logo being there. And then look around at the other 60,000 people that will be doing the same thing as us, and imagine the same thing. (The Cheering Noodles pictured above this blog post’s heading would be a smart choice, too). There are 60,000 marketing opportunities right there in one place! Sports promotional products offer plenty of unique possibilities for companies and give fans a chance to show off. TAKE ADVANTAGE OF PROMOTING YOUR BRAND THROUGH SPORTS!

Oh, and I almost forgot the other burning question around the QLP office: who does Bubba (the Quality Logo Products mascot) truly cheer for? Well, rumor has it that based on the recent struggles of the home team, the Chicago Bears, he has switched to cheering for the green and gold! GO PACK!


Bubba is the Quality Logo Products mascot. He may have started out as "just a stress ball," but he's come a long way since the company's launch in 2003. Bubba has been immortalized in numerous vector artwork designs for internal and external promotions, and you can see him change outfits on the Quality Logo Products homepage whenever a holiday rolls around. Oh, and he thinks pants are for the birds. You can connect with Bubba on


  1. QLP Jill

    I agree, Joe. When you have that many avid sports fans in the same place, it would be silly NOT to try and give them some sort of souvenir with a logo on it! I’m not big into sports, but I remember going to Cougars baseball games as a kid and being thrilled to death with the free stuff I got…and I held onto it for a long time. Why wouldn’t football fans be the same way?

    Oh, and I can’t wait to see what Bret has to say about your last paragraph! 🙂 Awesome blog post!

  2. Bret Bonnet

    Bubba would NEVER don the gold and green. He’s lactose intolerant, hence he hates cheese and all cheese heads, and though the Chicago Bears do suck really bad this year (Jerry Angelo and Lovie Smith can suck it!), his loyalty is unwavering.

    On that topic… promotional products encourage brand loyalty, including SPORTS team loyalty. I say this as I look around my office and realize every nook and cranny is adorned with Chicago Bears gear.

    Go Bears (even though I know there is no chance you’ll ever win a game this season except for maybe week 17 when the other teams rest their starters in anticipation of the playoffs).

  3. Scooby DOO!

    Packers? PACKERS? You must be delusional! Shouldn’t you get back to the cheese factory? I bet you went into town to write this blog, huh? Enjoy the long walk back through the pasture, and enjoy all those BEAR pie’s!


    People LOVE free stuff and when you can hand out 50,000+ die hard sports fans something co-branded with their favorite team and with your brand on it, you have effectively hit the marketing lottery that will pay dividends over quite some time.

    However, the challenge and pressure can be immense during the ordering process. Don’t forget, if these are misprinted, or just a few hours late on delivery, chances are they are about as good as day old salad. That being said, it is imperative to use a company who you can TRUST. has the experience and relationships you need to make the promotion a great success for you and your company.

    Hey, when we going to offer vuvuzela’s?!

  4. D-Rok

    Bubba’s a man, and Bubba’s from Illinois. Bubba will NEVER be caught cheering for a bunch of “packers.” He might steel your girlfriend and slam down a few too many brews, because he’s a man, but he will never shame himself by cheering for the packers.


  5. Jana

    Forget this NFL crap. Arena football is where it’s at! GO RUSH!!

  6. Bret Bonnet

    Jana, you’re a Chicago Rush fan? Seriously? I never knew. I’m always looking to unload Rush tickets. I’ll give you a call next time I have some extra tickets available.

    I love the Rush but this last season was miserable and painful to watch; especially as the season was winding down.

  7. QLP Kid

    Bear Down!!!!!

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