A good fundraiser has the power to make a huge difference. It doesn’t matter if it’s for your school, nonprofit, church, business, sports team, restaurant, or something else. You can get a ton of money coming in from online donations or with a fun community-involved offline event like a car wash, 5K, auction, or bake sale.

Here are a bunch of interesting facts and powerful stats about fundraisers and donations.

  1. Americans gave over $427.7 billion to charities in 2018. (Source: Giving USA Report)

  2. The average American supports 4.5 charities. (Source: Qgiv)

  3. 69% of the population gives money toward some kind of cause every year. (Source: NP Source)

  4. 64% of all donations are made by women. (Source: Bid Beacon)

  5. Approximately 91% of high-income households donate to charity every year. (Source: NP Source)

  6. A study done by High Net Worth Philanthropy found that about 8.6% of households earning $200,000 to $500,000 in income give some of that money back to charity. (Source: Philanthropy Roundtable)

  7. The average donor in the U.S. is 64-years-old and makes 2 donations a year. (Source: Double Donation)

  8. Baby Boomers give an average of$1,212 every year. (Source: NP Tech)

  9. 60% of millennials will donate an average of $481 to nonprofits every year. (Source: Learning Hub)

  10. 49% of Gen X’ers are interested in monthly giving.(Source: NP Source)

  11. 75% of young adults will raise money on behalf of an organization that means something to them. (Source: Qgiv)

  12. Corporations gave over $20 billion to nonprofit organizations last year. (Source: Double Donation)

  13. 9 out of 10 companies that make donations offer a matching gift program. (Source: NP Source)

  14. An estimated $2 billion is raised every year for charities and nonprofits from matching gift programs. (Source: NP Source)

  15. 72% of all donations are made by individuals and not by companies. (Source: Qgiv)

  16. #GivingTuesday is a popular time for donations. 15% of Baby Boomers and Millennials, and 14% of Gen X’ers will make a donation at this time. (Source: NP Source)

  17. Nearly 33% of annual giving occurs in December around the holiday season. (Source: Neon CRM)
  1. As of April 2020, there are over 1.5 million nonprofit organizations in the United States. (Source: Grant Space)

  2. Donations to the top 100 charities in the world represent 12% of all charitable contributions. (Source: Forbes)

  3. The top 5 charities that receive the most donated funds include: United Way, Feeding America, The Task Force for Global Health, The Salvation Army, and St. Jude Children’s Research Hospital. (Source: Forbes)

  4. The total donations from the top 5 charities is an estimated $12.4 billion. (Source: Forbes)

  5. 41% of worldwide donors give money toward natural disasters. (Source: Double Donation)

  6. 18% of Americans support youth and family causes. (Source: Qgiv)

  7. 12% of Americans are interested in causes related to animals and medical research. (Source: Qgiv)

  8. 11% of Americans support causes that have to do with education. (Source: Qgiv)

  9. 7% of Americans will make donations to causes that support human rights. (Source: Qgiv)

  10. In 2017, 8.7% of donations went toward giving to the arts. (Source: Giving USA)

  11. Online donations to environmental and human rights related causes grew by over 30% last year. (Source: Double Donation)
  1. 67% of nonprofits around the world accept online donations. (Source: NP Tech)

  2. Mac users give about $182 per donation, while PC users give about $137 per donation. (Source: Qgiv)

  3. The size of the screen appears to matter. The average donation from mobile users is $79, tablet users $96, and desktop users $118. (Source: Double Donation)

  4. A nonprofit will make about $600 for every 1,000 visitors to their website. (Source: Sumac)

  5. An individual can raise an average of $568 by using a crowdfunding page. (Source: Donor Perfect)

  6. 25% of donors send money to their favorite causes by using a mobile device. (Source: NP Source)

  7. Mobile-friendly donation pages receive 34% more donations than the ones that are compatible with desktop only. (Source: UK Fundraising)

  8. Mobile donations have grown exponentially by about 205% in the last year. (Source: NP Source)

  9. 19.4% of registrations for nonprofit events occurs on mobile devices. (Source: Qgiv)

  10. 1 in 4 donors use mobile devices to find out about nonprofits they’ve never heard of before. (Source: NP Source)

  11. The average text message donation is for $107. (Source: Qgiv)

  12. Are you curious about the effectiveness of mobile advertising? The Red Cross’s Haiti earthquake relief effort received over $43 million from their text-to-give campaign! (Source: CNN)

  13. Males are more likely to make a donation to a fundraising cause after seeing the email marketing. (Source: Double Donation)

  14. The open rate for nonprofit email marketing is 25.96%, which is a lot higher than the universal open rate. (Source: Cause Vox)

  15. Personalized emails for nonprofits increase the click-through-rate by about 14%. (Source: Cause Vox)

  16. 68% of donors trust email addresses that use the .org domain. (Source: NP Source)

  17. In 2019, the ROI on email marketing for nonprofits was $40 for every dollar spent. (Source: Learning Hub)

  18. Females are more likely to make a donation due to social media marketing. (Source: Double Donation)

  19. 71% of nonprofits agree that social media is effective for online fundraising. (Source: NP Tech)

  20. 55% of people who engage with a nonprofit on social media will either volunteer, make a donation, attend an offline event, or reach out to a political representative to make a change. (Source: NP Source)

  21. Peer-to-peer (P2P) fundraising, which raises money online through fundraising pages and social networks, has become 87% more popular with millennials and Gen X’ers. (Source: Classy.org)

  22. The average P2P fundraising campaign raises $568. (Source: UK Fundraising)

  23. Over $1 billion is raised every year for nonprofits and personal causes on Facebook. (Source: Fortune)

  24. 88% of people who’ve donated through Facebook Charitable Giving plan on doing it again in the future. (Source: Funraise.org)

  25. As of 2019, more than 20 million people have started a Facebook fundraiser. (Source: Daily Infographic)

  26. 28% of nonprofits have a YouTube profile. (Source: NP Source)

  27. 57% of people will make a donation after watching an uplifting video. (Source: Qgiv)

  28. Instagram is a fast-growing platform for nonprofits. In 2017, they experienced a 44% increase in followers. (Source: Double Donation)

  29. 77% of nonprofits have a Twitter profile, with 24% sending 2 to 5 tweets every day. (Source: Funraise.org)

  30. 54% of nonprofits have a Snapchat account. (Source: NP Source)
  1. 38% of smaller nonprofits host 2 to 5 events every year and 21% host more than 25 per year! (Source: Event Brite)

  2. 56% of worldwide donors regularly attend fundraising events. (Source: Double Donation)

  3. Event attendees will donate 35% more when their efforts are visible on a fundraising thermometer or some other tracking system. (Source: UK Fundraising)

  4. The National Bureau of Economic Research found that donation rates for Red Cross sites in Ohio increased by 9.5% when a promotional freebie was received with the donation. (Source: National Bureau of Economic Research)

  5. Promotional products are great for nonprofits. In fact, Livestrong received about $100 million in donations as the result of their iconic yellow bracelets. (Source: Livestrong)

  6. The Girl Scouts of America sell over 200 million boxes of cookies every year, and all that money goes back to their organization. (Source: Reader’s Digest)

  7. A 94% profit can be made on concession stands, with cotton candy, shaved ice, popcorn, and nachos being the best-selling treats. (Source: Biz Fluent)

  8. 27.1% of schools earn more than $75,000 from fundraising efforts. (Source: NP Source)

  9. High school sports teams love car wash fundraisers, and these events can make between $600 to $1,000 in a day. (Source: Fundraiser Help)

  10. Churches hold many offline events, but may be surprised to know that 60% of their attendees are willing to make donations online instead. (Source: NP Source)

  11. Over 8.2 million people participate in 5K races in the United States every year and these are usually sponsored by nonprofit organizations. (Source: Runner’s World)

  12. About 63 million people in the United States volunteer their time and energy toward a cause. (Source: NP Source)

  13. Volunteers dedicate about 52 hours of their time toward their favorite causes every year. (Source: NP Source)

  14. People between the ages of 35 and 45 are the most likely to volunteer. (Source: Bureau of Labor Statistics)

  15. 26.4% of Gen Z’ers will volunteer for their favorite causes. (Source: Bureau of Labor Statistics)

  16. About 65% of working parents volunteer in some way for a cause they’re passionate about. (Source: CNN)

  17. Over half of people in Utah have done volunteer work, making it the #1 state for volunteerism. (Source: CNN)

  18. 67% of people who make donations also volunteer locally. (Source: NP Tech)

  19. 60% of companies offer paid time off for their employees to volunteer. (Source: NP Source)

  20. Volunteers are twice as likely to donate as non-volunteers. (Source: Neon CRM)

  21. The estimated value of volunteer work is about $25.43 per hour. (Source: NP Tech)

  22. The estimated value for volunteerism is over $184 billion. (Source: National & Community Service)

The proof is in the pudding. You can have just as much success receiving donations online as you can at offline events. Think about the Red Cross who raised an insane amount of money with the text-to-give program for Haiti earthquake relief, or Livestrong who seriously banked and got a trend going with their yellow promotional bracelets.

It’s up to you to use the numbers above to your advantage and to get creative at your next fundraiser. Before long, you’ll be measuring up your donation numbers and earning even more toward your cause or mission!

About the author

Alyssa Mertes

Alyssa is a promo expert with over four years of experience in the industry. She is the Lead Copywriter at Quality Logo Products and has had work published for the Promotional Products Association International and the Advertising Specialty Institute.