A-Tisket, A-Tasket: Six Themed Corporate Gift Basket Ideas!
In case you couldn’t tell from the displays in all of your local stores (or from last week’s post on the QLP blog), the holiday season is upon us. It’s time once again for peace, goodwill, and GIFTS OMG LOTS OF GIFTS GIMME GIFTS.
Of course, not everyone expects gifts… but plenty of consumers do. And they have every reason to. Why? Because according to a survey from a couple of years ago, sixty-two percent of companies surveyed planned on giving corporate gifts to customers and employees during the holiday season.
You don’t have to wait for winter to give your clients gifts, though. In fact, there are plenty of occasions throughout the year (the sale of a home, the start of the business relationship between you and a new client) when a corporate gift is a great idea. For moments like those, something special is in order.
It doesn’t have to be big, but if it matches your client’s interests, then we think that’s pretty fab. And when it comes to matching interests, we’ve got two words for you: gift baskets. You can order items for custom gift baskets throughout the year and assemble them as the occasions arise (which is good, since most branded items have to be ordered in quantity!).
So here are six popular gift basket themes sure to build goodwill at any time of the year, complete with our picks for items (branded with your logo and otherwise) to stuff ‘em!
The Coffee Lovers’ Gift Basket
Consider this: fifty-four percent of people over the age of eighteen in the U.S. drink coffee every day. People in the U.S. also spend a fine total of forty billion dollars each year on coffee in all its various forms, from beans to grind at home to a latte at the local café.
With statistics like those, odds are pretty good that a coffee-themed gift basket from your company will get a warm reception (but never boiling – every coffee fan knows that you let the water sit for several seconds after boiling before adding it to your French press).
Items included in The Coffee Lovers’ Gift Basket:
· A bag of Stumptown Coffee
· A Dilettante Flavored Coffee Spoon gift box
· The Collier Ceramic Coffee Mug
· A Coffee Scoop and Clip
· A Java Sleeve
· And of course, a Starbucks gift card
The Golf Lovers’ Gift Basket
In spring 2015, just over twenty-six million people in the United States said that they had played golf at some point during the previous year. And the stats for who’s playing golf might surprise you. In 2014, there were more people under the age of forty playing golf than there were people over the age of fifty playing it. Plus, when the National Golf Foundation conducts its annual survey on who’s playing golf in the U.S., it includes anyone over the age of six, which we here at QLP think is adorable.
Your golf-themed gift basket might not be making its way to any six-year-olds, but we think your recipients will appreciate it nonetheless.
Items included in The Golf Lovers’ Gift Basket:
· Custom Callaway HEX Warbird Golf Balls
· A Golf Ball Caddy
· Club Glove Gloveskin iron covers
· An Arc Golf Umbrella
· A Michelin Green Guide to your region’s golf courses
· A golf GPS app like Golfshot to help people plan their approach to their favorite course
The Tech Lovers’ Gift Basket
You want statistics to help you choose the right gift basket? You’ve got ‘em: as of 2015, sixty-four percent of adults in the United States owned a smartphone. At least one in five people around the entire freakin’ world owned a smartphone; one in seventeen owned a tablet. And even if people this year don’t yet own some kind of mobile device, chances are they’ll get one: forty percent of holiday tech shoppers in 2013 bought tablets for themselves or recipients.
Even if your gift basket recipients don’t love using technology, they’re likely to love a tech-themed gift basket filled with items designed to make using their tech more convenient. Looking for a gift basket for college-aged students? Take a look at this one!
Items included in The Tech Lovers’ Gift Basket:
· An iTunes or Google Play gift card (choose wisely, for rarely is there crossover between the Apple and Android camps!)
· A Flash Power Bank
· A Zap Screen Cleaner Eraser Set
· A Razor Phone and Tablet Stand
· Skullcandy Ink’d 2 Earbuds
The Wine and Cheese Gift Basket
Why do wine and cheese go together like Tina Fey and Amy Poehler? According to gastronomical research (yes, there is such a thing), it’s because they’re perfect complements. Wine, being acidic, is what’s called an astringent; it tends to leave the mouth feeling drier. Cheese, meanwhile, is full of those delicious oils and fats that are opposite of what you find in your favorite chardonnay. Put together, wine and cheese create a sensation that’s perfectly balanced.
Wine is a luxury, a consumable invitation to relax and enjoy life, which is why it’s so often given as a gift. And you don’t want to give a gift without its perfect match, right? This wine and cheese gift basket offers plenty of items that combine to form a thoughtful gift.
Do keep in mind that wine gift baskets are best given in person, unless you’re sure that the recipient or someone over twenty-one will be present to sign for the package, as laws on mailing and shipping alcohol are pretty strict!
Items included in The Wine and Cheese Gift Basket:
· Wine, obviously, which you can buy in person or from an online retailer
· A fine cheese (you can’t go wrong with brie), which you can buy online as well
· A custom Wine Glass
· The Wine Buff Gift Set
· A Three Piece Cheese Board Set
The Relaxation Gift Basket
There’s no end to the benefits of relaxation and stress reduction. Relaxing stimulates our memory. It improves the health of our heart and circulatory system. It boosts the immune system. It reduces our likelihood of weight gain.
But even though it’s easy to find information about the benefits of taking a chill pill every now and then (not literally – don’t do drugs, kids!), it’s hard to actually find time to relax. Help your favorite clients carve out the time with this custom gift basket.
Items included in The Relaxation Gift Basket:
· A Spafinder Wellness 365 Gift Card (or gift card to a local spa or massage therapy provider)
· Ghirardelli Hot Cocoa
· The perfect match for that hot cocoa, an Aztec Spooner Mug
· A custom Meditation Candle
· A Tranquility Appointment Calendar (which, ideally, the recipients will use to schedule time for themselves!)
The Animal Fans’ Gift Basket
Do we even need to include statistics for this one? Your gift recipients don’t have to be pet owners to be animal lovers. People get a kick out of animals, and okay, we actually do have a statistic to support that: forty-five percent of all original videos released online in 2013 featured a pet or an animal.
Whether or not the animal fans on your list have pets or not, they certainly know how important proper care of an animal is. That’s why, in addition to fun and flighty animal-themed gifts, we’ve included an animal sponsorship program that covers a wide variety of species. You might not be able to give your recipients their own personal red-tailed hawks, but you can care for one in their name!
Items included in The Animal Fans’ Gift Basket:
· An animal sponsorship certificate from Best Friends Animal Sanctuary
· A custom Giraffe Tote
· A stuffed Plush Tropical Bear
· A Wild Flamingo Fun Pen
* * *
When it comes to gift giving, it truly is the thought that counts. We hope that a gift basket tailored to your customers’ interests helps you let them know how important they are!
Have you ever received a gift basket from a company? Business owners, have you ever given out a custom gift basket? What was in it? What other themes would be great for a gift basket? Let us know in the comments below!