How to Throw an Awesome New Year’s Bash to Promote Your Business

If you want to really score some points with people in your area, then promote your business with a really amazing New Year’s party! Everyone is looking for the most happening place to be on New Year’s Eve, so give the people what they want.

Hire a musical guest that will draw crowds, charge admission in advance if you wish, and be sure to decorate.

Whether you rent a banquet hall or host the party at your place of business, you’ll want to spruce it up a bit. First things first: make sure your party location is clean. Nobody wants to walk in and see dirty floors and sticky tables – yuck. Secondly, choose some stylish and tactful decorations that say “this is where the party’s at!”

Have plenty of drinks on hand, but don't forget to nominate a Designated Driver!

Have plenty of drinks on hand, but don’t forget to nominate a Designated Driver!

Once the place is clean and decorations are picked out, you need to make it comfortable for your guests. If you’re hosting this party in your office, you may have to do some reorganizing. Move desks out of the way, put away unfinished assignments, etc. For these reasons, it may be a better idea to host at a banquet hall. Set out chairs and tables so guests have places to sit and talk. Whether dancing is expected or not, make sure to leave an open area where people can dance. (You don’t want people getting crazy and dancing on the table tops!)

Prepare ahead of time by arranging a caterer or preparing plenty of h’ordeuvres, and stocking up on plenty of alcoholic beverages and non-alcoholic beverages. Your guests will be hungry at times, and some will want to indulge in alcohol. Others may want non-alcoholic beverages if they are designated drivers or simply do not drink.

To tie it all together, hire a fun and up-beat musical guest to perform music for everyone. Cutting edge DJs are good choices, but a funk band would be even better. Get George Clinton to play your party, and you’ll be the talk of the town. You could even ask around to see if any of your customers or employees play in a band! Whatever you do, don’t hire one of those typical “cover bands” that specializes in Bon Jovi and that “save a horse, ride a cowboy” song. That would give you a very lame image!

Once your guests are there, munching on delicious h’ordeuvres and sipping on a delicious drink while listening to the sweet melodies of the Parliament Funkadelic, you can pass out party favors with your company logo on them. I recommend Glow-in-the-Dark Beer Steins or Chocolate Champagne Bottles. The guests will take them home proudly as a souvenir of their outrageously cool night out at your New Year’s Eve bash.

What are we missing from this list? Add your New Year’s party-planning tips below!


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  1. QLP Jill

    My biggest gripe with admission-based New Year’s parties is the price vs. what you actually receive. The only way I’ll pay a substantial amount of money is if it’s part of a package that includes a hotel room, drinks, dinner, etc. And even then I tend to cheap out!

    I’d be much more likely to go to a party if I knew I’d receive a keepsake/favor of some sort – that’s a great idea! Choose a gift that relates to the holiday OR directly to your business and your guests will have something to remember you by the day after.

    If you’re the host of the party, PAYING ATTENTION to your guests is the most important thing you can do. Make sure everyone is having a good time and keep the music cranked! 🙂

  2. PMO

    There goes my plan to start up a Bon Jovi cover band.

    We were going to be called Livin’ On A Prayer and we would have rocked the house all night long.

  3. JJ "Suite G"

    A good way to tailor a New Year’s Eve party to your specific company would be to serve snacks and desserts shaped like the imagery associated with it. For example, those in the hardware business could serve cookies shaped like hammers and nails and wrenches and whatnot. You get the idea.

    Or, for those who “will want to indulge in alcohol” on the Eve, you could create drinks and name them according to your organization or business. Here’s one that’s perfect if your environmental advocacy group is throwing a New Year’s bash:

    1 oz. Absinthe,
    2 oz. Mountain Dew,
    .5 oz. 151-proof rum,
    1 oz. sour apple Pucker,
    1.5 tablespoons of sugar.

    It’s called “Mother Nature’s Revenge.” Talk about going green!

    • Bret Bonnet

      Sounds yummy! Thanks for sharing.

  4. Bret Bonnet

    Wow, Derek… After reading this post I have to say I think your true calling in life might to be a wedding planner…


    I think hosting company parties are a great idea but I’d also add that it is important to make sure you plan these events for dates that won’t interfere with people’s OTHER/REAL holiday plans. For example… don’t host your company party on Christmas day. Don’t celebrate New Years on new year’s day, etc.

    I think a client appreciation party is also a great idea.

    Just be sure to take it easy on the liquor though otherwise you might end up like I did this past weekend at the Bears game – passed out! 🙂

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