Branding Beat - Cut Through the Noise

25 Most Popular Promotional Products of 2015

Whoa, what a year 2015 was! I mean, there were some amazing things that happened, and not just inside the walls of Quality Logo Products. The world was given the gift of hot dog pizza, and for that, I will forever be grateful.

But it was a great year for Quality Logo Products®, too. We held our first-ever Supplier Awards, we kicked off the Give Your Brand a Hand giveaway, we became members of PPAI and the Quality Certification Alliance… oh, and there were some awards and accolades, too. Yeah, I’d be grinning like a fool even if I didn’t have a smile painted onto my polyurethane face.

And in the middle of it all… there were the products. The branded items. The reasons that Quality Logo Products exists. We’ve been keeping track of our bestselling products each month throughout the year, and now it’s time to find out what the most popular products of the entire year are. It’s more exciting than the New Year’s Eve countdown – are you ready?

Here are QLP’s 25 most popular promotional products of 2015!

QLP's Top 25 Promotional Products of 2015

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The Winner. The Undisputed Champ. The Top Banana (a title I don’t give away lightly, since I am the best-known yellow item around here). For the second year in a row, the Cinch Up Drawstring Backpack was your bestselling item. It beat out its long-time rival, the Round Stress Reliever, which came in at Number 2, also for the second year in a row.

It was a close fight between those two, but then again, it usually is. Month after month, we see those two products duking it out for the top spot. They’re so practical and affordable that QLP’s customers keep coming back to enjoy them!

From tote bags to sticky note pads, we saw a lot of the items that usually show up on the list of QLP’s 10 bestselling products each month. And we noticed some trends in our top 25, too!

First of all, it looks like 2015 was the Year of the Fancy Shmancy Pen. Instead of a bunch of trusty, basic budget pens like the Bic Clic Stic Pen, you bought some particularly snazzy pens, including the Satin Pen, the Hedgehog Pen, and the Metallic Viper Pen. Here’s a secret, though: as fancy as these pens look, they’re still very wallet-friendly items. Way to shop smart, everyone!

You know what else we noticed? There wasn’t as much drinkware in this year’s top 25 as compared to years past. Sure, there’s the Mood Stadium Cup, but where are the water bottles? The custom coffee mugs? Maybe that just means everybody’s already doing a good job of staying hydrated.

Or maybe everyone’s just going for custom tech accessories instead! That’s what we’re betting on after seeing this year’s top 25. The On-the-Go USB Charger is still on the list after debuting last year. It’s joined by not one but two adhesive cell phone wallets: the SmartPocket Cell Phone Card Holder and the Smart Wallet Cell Phone Card Holder.

You spoke (well, you bought), and we listened: you love tech accessories! With that in mind, we’ve got some suggestions for your next promotion or client gift. Ladies and gentlemen, I’m proud to present…

The QLP Year-End Trend Alert!

Power banks and Bluetooth audio devices. That’s what we’re hearing a lot of QLP customers order right now. So here are three items that we think will strike your fancy:

QLP's Year-End Trend Alert for 2015

The Zoom Audio Flask not only holds 18 ounces of your beverage of choice; it also comes with a detachable, light-up Bluetooth speaker and offers a built-in media device stand! Holy moly, you might actually get to enjoy your workouts when the new year starts!

Instead of plugging into your smartphone, our custom Bluetooth Earbuds use Bluetooth technology to let you listen to your MP3s or even answer your phone wirelessly! And because the earbuds are attached to each other with a bright white cord, you won’t look like you’re talking to yourself the way you would with other Bluetooth headsets.

If you’re worried that your desk is going to end up cluttered with too many tech accessories, why not combine a bunch of them into one sweet item? The 3 In 1 Power Bank Speaker Stand 3000 offers three handy functions for one great price (and has a name that makes it sound like a robot – bonus!).

Will tech rule the day in 2016? We don’t know, but we can’t wait to see what the coming year brings. If you’d like to take one more look at QLP’s top 25 items for 2015, you see them in this list here. Take your guesses! Make your 2016 predictions! And have a fantastic rest of the year – thanks for making 2015 a great one!

So what are your predictions for 2016? Will custom drinkware make it back onto the list of bestselling products? Will everyone be buying tech-related items? Let us know in the comments below!

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Bubba is the Quality Logo Products mascot. He may have started out as "just a stress ball," but he's come a long way since the company's launch in 2003. Bubba has been immortalized in numerous vector artwork designs for internal and external promotions, and you can see him change outfits on the Quality Logo Products homepage whenever a holiday rolls around. Oh, and he thinks pants are for the birds. You can connect with Bubba on


  1. Anthony

    Boom!! Personally, I don’t think that nothing will beat the top two. They are just great products and are held at a great price year after year! It’s not wonder why people keep coming back to snag those bad boys!! 🙂

    Maybe when the next year rolls around, we will see a lot more electronic items make the list! I have a feeling that since we are in an age of constantly wanting to charge our mobile devices, they will be in higher demand. People would enjoy grabbing a free giveaway of these items! 🙂

    Still, crazy to think that 2015 is wrapped up in the history books. It seems like just the other day we were in June. But another great year for promo goodies! Let’s keep it up!! 😀

  2. Jaimie

    I completely agree with Anthony. I don’t think anything will ever beat the first two items. The stress balls and cinch bags are killer items that have unbeatable prices. Perfect for so many different kind of events, so they work for almost anybody.

    I also see that 2016 will have more tech items on the list. I see that the cell phone card holders are on there and I am not surprised at all. They are so convenient and make everything so much easier to carry around your ID, Credit card, and your phone. Great post guys! So crazy this year is almost over. But so ready to see what 2016 has in store for all of us. 🙂

  3. Ashley

    This list is a perfect showing of the versatility of the promotional product in how it relates to marketing to consumers. Someone who is skeptical in investing in promotional products may ask: who actually uses these items? Once their skepticism meets this list, it is easy to see the idea that the hundreds of millions of American consumers use these products daily. It’s tote bags, note pads, sunglasses, writing utensils, lunch bags… I mean, the list literally goes on and on, and this list is merely the tip of the iceberg. At QLP, we carry thousands of promotional products designed to meet your targeted marketing needs!!

    I was personally most excited about the emergence of the cell phone card holder. It is such a convenient idea. And it’s so simple that I cannot understand how it took so long for these to come around.

    Another one that is unique and cool is the USB Car Charger. This one saves my life far too often. My phone uses up so much battery over a short while, and having the ability to charge on the run saves me time and makes all the difference.

    We had a good run, 2015.. It will be bittersweet watching you go. As we move forward, I’m hopeful for the many new memories and new promotions we will all create together in 2016!

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