Every now and again, a trend takes the world by storm and has some serious potential for your brand. That’s where we come in to keep you updated on the newest craze! You can look forward to regular updates from the Quality Logo Products® blog where we’ll feature the latest and greatest in promo trends. So what’s the focus this week? Iridescent promotional products!

What is Iridescence, Exactly?

The term “iridescent” refers to colors that appear to change when you view them from different angles. Some even describe the colors to resemble that of a unicorn- bright, eye-catching, and full of sparkles!

I know what you’re thinking: iridescence isn’t that new. Well, you’re absolutely right! In fact, one of the reasons our eyes are drawn to it is because it imitates the way our brains originally perceived colors as infants. So basically, we’re all just trying to get back to the days of car seats and cozy blankets. Who wouldn’t want to sleep and eat all day?!

That’s only one of the many things that contributed to the rise of iridescent trends in the nineties. According to Leatrice Eiseman of Pantone, the trend is likely making a resurgence as a result of technological advancements that allow more people and/or businesses to produce the coloring. Hence why we’re able to make such awesome custom water bottles for your brand!

So…What Can It Do for My Brand?

If you couldn’t tell by now, we’re all about the iridescent craze! Whether you’re the owner of a photography business and you love staying on top of the latest trends or you want to showcase your fun personality in your bakery, there’s no better way to let your brand shine than with iridescent promotional products. So without further ado, here are our top 3 iridescent promos for your business:

Iridescent Water Bottles 

One of the most tried and true methods of spreading the word about your brand is by handing out promotional products that get used frequently. Luckily, water bottles are some of the most commonly used day-to-day objects around the office, and these shiny iridescent versions are sure to catch the eye of any passerby!

Iridescent Polarized Sunglasses

We can picture it already: Your clients are on a weekend hike and the sun is shining perfectly through the trees, wishing they had a pair of sunglasses to save them from the bright and powerful beams. With these trendy iridescent sunglasses, they’ll no longer be left in a bind during their weekend festivities!

Iridescent Tumblers

Nothing’s worse than driving to work in the morning wishing you had your daily dose of caffeine, so why would you want to leave your clients cranky and coffee-less? With our iridescent tumblers, their mornings will be full of caffeine in a stylish cup they’ll be proud to carry.

At Quality Logo Products®, our goal is to keep your brand from staying out of the junk drawer. By investing trendy iridescent promotional products, your brand is sure to stay top of mind and in the hands of your ideal customer! Be sure to stay up to date on the most recent promo trends by viewing the trend alert section of our blog.

About the author

Kelsey Skager

Kelsey is a master of promotional products with over five years of marketing and industry experience. She is proud to have been featured on ABC 7 Chicago News and NPR.