Dare to be different. You’ve probably heard this at some point in your life, and it really does hold true, especially in marketing. According to Forbes, consumers see anywhere from 4,000 to 10,000 ads every day, so your brand needs to find a way to stand out.

Unique promotional items may just be your solution! You can hand this swag out at a trade show, send it out as direct mailers, or offer it as a prize in a social media contest. The possibilites are endless!

An article published by experts at Cornell and Florida International University states: “Possessions are often extensions of the self, so one way to differentiate the self from others is by possessing unique consumer products.”

Your brand can fulfill that need for originality with unique promotional products. Here are ideas for any budget and inspiration from real brands!

What Are Unique Promotional Items?

You don’t have to settle for the same old, boring swag. You’ll make a bigger impression with unique promotional items that no one else is offering. Here are some ideas that will make your brand stand out!

Bottle Opener Sunglasses

custom bottle opener sunglasses

Do you need promotional items that stop people in their tracks? Win at any event with these bottle opener sunglasses! Available in 5 colors, people will love these unique novelty items. They shield eyes from UV rays and pop the top on tasty drinks. What more can you ask for?!

Food Stress Balls

custom food themed stress balls

You don’t have to work at a restaurant or bakery to promote your company with food themed stress balls! Squishy ice creams are a cool choice for summer trade shows, while bananas printed with your logo and the quote “Go Bananas!” are funny giveaways for a live event. Just be creative, and you can use these unique promotional items in a million ways!

Pencil Shaped Pens

custom pencil shaped pens

Is it a pencil? Is it a pen? These novelty pens are the best of both worlds! Keep these pencil shaped pens in a cup by your register or at your checkout counter. Everyone is sure to comment and may even want to keep one for themselves!

Animal Lip Balm

animal lip balm

Go wild with unique lip balm shaped like animal! These fun promotional items have a yummy flavor and are great for zoos, farms, and shelters. Choose from four different cute animals: a fox, dog, monkey, or panda!

Suitcase Luggage Tags

custom suitcase shaped luggage tags

Hotels, airports, and travel agents…this one’s for you! People will be daydreaming about their dream vacation if you hand out these suitcase shaped luggage tags. These unique promo gifts are a little over $1 each, making them very affordable to order in bulk.

Confetti Beach Balls

custom beach ball filled with confetti

Beach balls are fun for live events, but why not make it more unique? Confetti beach balls will bounce around the crowd at picnics, music festivals, and town fairs. The colorful confetti inside is sure to look insanely cool in videos posted on social media!

Custom Tie-Dye Shirts

custom tie-dye t-shirts

Peace and love! Everybody enjoys free t-shirts, but they’ll appreciate free tie-dye shirts even more. This groovy apparel comes in your choice of 60 different designs, and with the low minimum, is very affordable for any occasion. Get these cool branded gifts in any size from small to XXL.

Folding Tote Bags

custom folding tote bags

You want to bring a tote bag to the store, but you also have your keys, shopping list, and kids to carry. These Folding Tote Bags make life so much easier! Each bag is water-resistant and holds up to 11 pounds. Fold them down into a convenient pouch, and they’ll fit in your purse or pocket.

Logo Shortbread Cookies

custom shortbread cookies

If you want promotional items so good you can eat them, then these logo cookies are made for you! Each shortbread cookie is made in the USA and comes in an individual wrapper. Chinese restaurants give out fortune cookies, so consider giving these out as an after-meal dessert at your restaurant.

Heart Shaped Microfiber Cloths

custom heart shaped microfiber cloths

People spend a lot of time on their phones, tablets, or laptop screens. These heart shaped microfiber cloths put love into wiping smudges from their favorite devices. Give out these unique promo items at a grand opening at your tech store, or as freebies at a convention.

Arctic Zone Speaker Coolers

custom bluetooth coolers

Snacks, drinks, and good music are a must at any barbecue or cookout. People will go crazy over these custom Bluetooth coolers, which hold approximately 24 cans and have two speakers on the outside of the front zippered pocket.

Color Changing Mugs

color changing mugs

Are you looking for a way to promote your new coffee shop? Try custom mugs that change colors! These unique marketing items can be sold in your gift shop, or offered for free to the first 100 customers who attend your grand opening.

Personalized Bento Boxes

custom bento boxes

With so many people trying to eat healthier, you can’t go wrong promoting your brand with custom bento boxes. These unique giveaways come in 5 colors and have a wooden lid on the top. Plus, each set comes with a matching fork and knife! Give them out at a luncheon or a banquet.

Custom Dinosaur Planters

custom dinosaur planters

There’s nothing prehistoric about these cute dinosaur planters. Each white ceramic pot is shaped like a brachiosaurus and is pre-loaded with seeded soil. Just watch out for meteors, and you can offer these fun promo items as a prize for raffles or social media contests!

BruMate Drink Coolers

custom BruMate drink coolers

Chill! It’s easy to find unique promotional products that make you look cool. Just splurge on these custom drink coolers from BruMate! The insulated holders featured here come in 18 trendy colors like iridescent, rose gold, blush pink, or camo.

Vegan Leather Laptop Sleeves

custom laptop sleeves

Put your personal computer in these faux leather laptop sleeves. Students, entrepreneurs, and travelers will appreciate these stylish cases, which come in your choice of over 45 pretty colors. As a bonus, your logo or favorite photo can be printed in full color on the front.

Personalized Hammocks

custom hammocks

Outdoor brands should advertise with custom hammocks. After all, your customers need a place to lay their heads after a long hike or epic mountain climbing expedition. The Basecamp Hammocks above come in 4 colors (including camo) and fold down into a convenient little bag. 

Silicone Wine Tumblers

custom silicone wine tumblers

Wine lovers are sure to rant and rave over these silicone wine cups. These fun promos are especially great for promotional drinks at outdoor bars since you don’t have to worry about breaking glass. Get these unique branded items in solid colors or with a cool, psychedelic pattern.

Surfboard Bamboo Cutting Boards

custom surfboard cutting board

Surfs up! Hawaiian restaurants can sell these unique promotional items in their gift shops. Customers will love scooping them up as souvenirs after eating delicious Mahi Mahi! Of course, that’s not all. These fun giveaways are also good prizes for beach events, water parks, and oceanside resorts.

Custom Scarf With Pockets

custom scarves with pockets

Ski lodges, ice skating rinks, and snow plow services can print their logos on these custom scarves with pockets. You can also hand out these unique giveaways at a winter trade show. The little pocket is perfect for cell phones or car keys, especially when you’re not carrying a bag.

Examples of Unique Promotional Items

Do you want to see if unique swag giveaways are right for you? Be inspired by these real world examples! People were insanely excited to receive these promotional items and talked about them non-stop on social media.

popsicle flask

Popsicle Flasks

Flasks are fun giveaways for concerts, bachelor party gifts, or bar grand openings. Instead of a plain stainless-steel flask, give your customers something more unique like one shaped like a popsicle. It will put a smile on people’s faces and makes for great photos!

Swag Substitute: A keychain flask is easy to take on the go. Print a funny quote or cool graphic design on these custom keychains, and use them to promote your brand.

Timberland boot speaker

Timberland Boot Wireless Charger

Are your customers constantly on the go? Give them the gift of convenience with a wireless charger. Stomp all over the competition with unique swag like these Timberland boot chargers!

Swag Substitute: If you’re inspired by the cool boot speakers, take a look at these unique boot shaped koozies! They’re fun swag for country-themed bars or dance clubs.

wiener dog pen

Wiener Dog Pens

People have hundreds of custom pens at home, but how many have one shaped like a wiener dog? The nose features a stylus, and the back legs come off to reveal the pen! Not only is this pen cute, but it’s also very memorable.

Swag Substitute: Novelty pens are unique promotional products that also happen to be extremely affordable. If wiener dogs aren’t your thing, give out pens shaped like pickles, flower pots, or even femur bones!

Ben & Jerry's charger brick

Ben & Jerry’s Ice Cream Charging Brick

These adorable Ben & Jerry charging bricks are the best of both worlds. They’re fun and they’re useful. You can make just as much of a statement with your promotional items. Just be creative!

Swag Substitute: Put a twist on your promotional giveaways with these fidget spinner USB chargers.

JIF peanut butter Bluetooth speaker

Jiffy Peanut Butter Jar Speaker

You don’t have to use these Bluetooth speakers to listen to “Peanut Butter Jelly Time,” but you definitely will stop in your tracks when you see them! Now you just need some swag shaped like jelly, and you’ve got the perfect lunch!

Swag Substitute: If you have a soft spot for retro toys, you’ll love these unique yo-yo wireless speakers!

Animal Utility Knives

Animal Utility Knives

Whether you’re a realtor who needs closing gifts for clients who are renovating a property or you need giveaways from your construction company, you should definitely consider custom pocket knives. Everyone will be especially excited to receive one if it comes in a unique shape like these tiny carved animals.

Swag Substitute: Your competition won’t know what hit them if you give out these hammer shaped pocket knives at construction trade shows.

Leather Koozie

Leather Koozies

Foam and neoprene koozies are very common promotional products, so now it’s time to kick things up a notch! Try leather koozies engraved or embossed with your logo. Leather koozies will have everyone feel like the cowboys or cowgirls they are at heart!

Swag Substitute: Do you need unique swag to promote your winery? Try these custom cork koozies!

Why Use Unique Swag Giveaways?

why use unique promotional products?

The more unique the swag, the more likely people will want them and hold onto them for years. That’s enough reason to get out of your comfort zone and try something different.

You can opt for the ideas listed above, or browse the 30,000+ other promo items available at Quality Logo Products®. Pair your unique promotional products with an equally unique ad campaign, and you’ve got yourself a recipe for success!


Simpson, J. (2017, August 25). Finding Brand Success in the Digital World. Retrieved from, https://www.forbes.com/sites/forbesagencycouncil/2017/08/25/finding-brand-success-in-the-digital-world/?sh=64405d4626e2

Lynn, M. Harris, J. Individual Differences in the Pursuit of Self-Uniqueness Through Consumption. Retrieved from, https://ecommons.cornell.edu/bitstream/handle/1813/71551/Lynn56_Individual_differences.pdf

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