Vector Artwork: An Introduction [VIDEO]

At Quality Logo Products, we do what we can to make ordering custom items as simple as possible. Still, we know how confusing certain parts of the ordering process can be.

Vector artwork, for example, plays a critical role. In order for custom logos and text to appear as vivid and detailed as possible, they’ll need to be optimized in vector format.

Of course, many of our first-time customers have been curious as to why that is. So, in an effort to shed some much-needed light on how integral vector artwork is to the custom printing process, we’re putting together a series of videos on the subject.

Part One is up and running — go ahead and give it a look-see:


As you can imagine, vectored art is invaluable when it comes to customizing all those spiffy new promo items we pride ourselves on!

While our team of graphic artists can easily convert standard images to vectored format for customers, it’s worth noting that the conversion will require a small artwork fee – something we’d like our customers to avoid when possible.

QUICK TIP: When placing an order, double-check to see whether you have the vectored version of the artwork you’re sending. Odds are that the vector file is already stored on your computer somewhere. If not, you’ll probably be able to obtain the vector file by simply contacting the original graphic designer that created it. This way, you’ll avoid those pesky ‘artwork fees.’

If you’ve still got questions as to why vector art is so integral to the world of promotional products, then you’ll definitely want to consult the original article that inspired this series: Artwork 101: A Beginner’s Guide to Vector Artwork.

Stay tuned for more of the Vector Artwork video series in the near future! And in the meantime, be sure to swing by our Youtube channel to get a look at the brand new design!

Did you find our Vector Artwork video informative? Are you looking forward to the rest of the series? What other types of informational videos would you like to see from us?

Joseph Giorgi

Joseph is the head of the Media Team at Quality Logo Products. He's a video specialist, blogger, perfectionist, and all-around likeable guy. When he's not busy focusing on the nitty-gritty details of his written and visual work, he's normally listening to bad 80s music and scouring the internet for useless information on useless subjects. You can also connect with Joe on Google+.


  1. Rachel

    Nice post, Joe! You’ve got a very informative video here, plus it just looks awesome and is really well put together. Great job, guys. 🙂 Looking forward to the rest of the series!

  2. Stantz

    Awesome video! I think this should clear up some questions. 😉

  3. Mandy Kilinskis

    Another killer video! Way to go, media department!

    I’m most looking forward to converting RGB to CMYK. I know how to do it in Photoshop but I haven’t tried in Illustrator. It’d be nice if it was the same. 🙂

  4. Jen

    Cool video Joe! This is really going to be helpful to our wonderful customers 🙂 I’m really looking forward to part two. Great job!

  5. amy

    I know our customers will love these videos, and I know I will too! I’ve heard of ‘vector artwork’, but only because of working here and even then I’m not entirely sure what it is. This introductory video did a wonderful job summing it up and the other videos you mentioned will really help me and others understand it too. Way to go web team! You guys rock!!!

    • Joseph Giorgi

      Thanks, Amy! Our goal with this series is definitely to sum things up as plainly as we can. So, if you say we’ve succeeded so far, then that’s all the affirmation we need.

      But yes, we do rock. 😉

  6. Jaimie Smith

    This was a great video, Joe! you guys really did do an awesome job on it. It will be very beneficial to our customers. I look forward to the next video. Keep up the good work!!

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