Prada, Gucci, Louis Vuitton. When you hear these names you probably think of luxe designer duds and high fashion. It’s time for these heavy-hitters to move aside, though, because there’s a new style icon hitting the runways: the water bottle.
This everyday piece of drinkware used to be the stuff of school snacks and sweaty gym sessions. Nowadays, it’s a bona fide trendy item made for Instagram pics and celebrities to carry around as they’re made to seem “just like us” in magazines. People are obsessed!
If you’re a business owner, it only makes sense to get in on the water bottle trend while it’s hot. It’s a great item to customize with your logo or contact information and bring along to promotional events or sell in a gift shop.
Let’s talk about the rising stardom of water bottles and how you can use this fad to gain a ton of brand exposure.
How Did The Water Bottle Trend Take Off?
Popular brands, like S’well, have largely contributed to the water bottle trend. It was 2010 when Sarah Kauss started the company, which today is worth about $180 million.
Some bottles in the S’well line are decorated with marble, others real Swarovski crystals. Either way, the brand set a fad in motion of people looking for water bottles that are a lot more appealing than those plastic squeeze bottles we brought to basketball practice as kids.
Today, #waterbottles is a trending hashtag on Instagram and celebrities like Reese Witherspoon and Miley Cyrus are being photographed with their eye-catching bottles. All this hype got the water bottle trend going like crazy, and with more and more people concerned about their health, it’s no wonder it took off at the speed of light!
More brands than just S’well are releasing water bottles with a stylish edge. H2go has a line of aluminum and stainless steel options, Soma is making a name with their chic design and shatter-resistant glass, and VitaJuwel features bottles that each have a cluster of customized gems at the bottom.
How Do Stylish Water Bottles Benefit Your Business?
If you’re looking for a new way to advertise, then look no further than the water bottle trend. Your brand will be associated with forward thinking and an overall cool factor.
Logo water bottles from your business will result in:
- Cool pics and shares on social media
- Buzz around your cause, services, or products
- Word-of-mouth traffic
- Everyday exposure
People love showing off a cool water bottle to their friends and family and on Instagram and Snapchat. That’s why you should give away or sell stylish drinkware at your next event, whether it’s a 5K for your non-profit or the grand opening of your new business.
Take a look at some stylish options, all customizable with a logo or your company name!
Aurora Copper Vacuum Insulated Bottle
The promotional water bottles currently on the market are not only stylish, but you can also customize them with your company name, logo, and contact information. It's a great way to get positive attention on your brand!
What Does This Mean for the Future?
The water bottle trend is in full swing, with no signs of slowing down. New styles and designs are going to keep coming down the pipeline into the foreseeable future.
Not only is this great for your business, but it’s also good for society’s overall health. With concern about BPA, we can expect to see a demand for safer, cleaner products. Plus, the use of stylish reusable water bottles instead of disposable plastic ones means a less negative impact on the environment as a whole.
Above all, though, the best part about eye-catching water bottles is people will actually want to carry them. This means everyone can get their daily intake of water – which is good for a number of reasons.
Overall, this is a trend with far-reaching potential. Amp up your game, stay on trend, and promote your business with stylish, branded water bottles!
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