Have you ever thought about the diversity of our solar system? How about the diversity of your customer base? While I was soaking in the knowledge from a recent episode of The Universe on The History Channel, I got to thinking about how diverse the planets are and how closely some of them can mirror customer types. Although it’s not an exact science, this little exercise will get you thinking!
Take a gander and find out which planet or celestial body best represents you (or someone you know) as a customer:
Mercury – This is the closest planet to the Sun in our solar system. It is small, so it has little gravity, and it can’t hold an atmosphere like other terrestrial planets. You might recognize a Mercury consumer as one who is always attracted to what’s hot but whose interest fades away quickly.
Venus – Ever stand next to someone in a register line who gets so hot under the skin by the wait that they seem on the verge of self-destruction? That would be your standard Venus shopper. Venus is the hottest planet (at around 900 degrees Fahrenheit!) because of its suffocating, dense atmosphere.
Earth – We all know about this planet. It’s the most diverse and successful, but it is burning through its resources faster than it can get them. It’s a good thing that Earth doesn’t have a credit card! Then we’d be in REAL trouble. After all, we wouldn’t want to have to owe that angry Venus anything…
Mars – It’s possible that the “red planet” was much like Earth in the past (including the presence of running water and possible plant life). However, Mars apparently got approved for more credit than it could handle and has already used up all its resources. Now, it’s just flat-out broke and empty.
Jupiter – This giant is the protector of our solar system. Jupiter is 97% of the mass of the whole solar system other than the sun. That means it’s the big shot…just like the most popular customer of the bunch. It has so much gravity that it attracts tons of followers (moons and dust particles) and gets a lot of attention. Unselfishly, it keeps harm (asteroids) away from us by attracting them to itself.
Saturn – Not surprisingly, this ringed planet is by far the most fashionable. It has the nicest rings and accessories by a mile over the next closest of its neighbors. Everyone “oohs and ahhs” at its appearance, and it impresses without even trying. A Saturn consumer has good taste and will only purchase the best of the best!
Uranus –It’s believed that Uranus had a major catastrophe and was struck by another planet-sized object that knocked it on its side. As a result, it actually rotates perpendicular to the other planets. Uranus’ world was turned upside down, but it’s still hanging in there (and even has a nice ring to show off). Uranus customers are survivors who always find a way to bounce back.
Neptune – Well, to be honest, this planet doesn’t do much. It sits on the outer edges of the group and seems perfectly content to just watch others snatch up all the interesting stuff. You might find passive or indecisive consumers in the Neptune category.
Pluto (Bonus) – Now demoted to a dwarf planet, Pluto is exiled. Customers in this category are often left on the outside, looking in and wishing they had everything back.
Asteroid Belt (Bonus) – The asteroid belt never could quite get it together. Once upon a time, it wanted to be a planet but failed miserably. Now it’s just bitter and angry and just hits others with its asteroids whenever it feels like. This is similar to the bad-luck consumer who didn’t get to be a part of the group and now spends his/her time trying to get back at everyone else.
You have to admit, there are some fun parallels between consumers and celestial entities. Perhaps you’ve never thought about it, but maybe you should! We live with a vast variety of other people in a vast world (within a vast universe), so the possibilities are actually endless!
If you’ve ever seen a late-night show about the universe and just couldn’t go to sleep until it ended (no matter how late), then we definitely have something in common.