Nothing is better than an ice cold drink. Scratch that – nothing’s better than an ice cold drink when it’s on a coaster. These little mats have been saving our coffee tables for over a century!
Pour yourself a drink and read on! The full story on drink coasters may just surprise you.
Who Invented the Drink Coaster?
The history of drink coasters starts in Germany. The true inventor is a bit difficult to trace, but credit is often given to a print shop named Friedrich Horn. They made the first “beermats” from cardboard in 1880.
From that point on, new coaster designs were taking off all across Germany, most notably in an artsy town called Dresden. It was here that Robert Sputh patented beermats called bierdeckels in 1892.. These coasters were made from wood pulp, cut in round or square shapes, and were described to have looked like “crackers made of sawdust.”
Whether they were made from cardboard or cork, the German people couldn’t get enough of coasters. They were found in every alehouse, bar, pub, and restaurant in the country in the late 19th century.
When Were Drink Coasters Invented in the United States?
Drink coasters became popular in the United States in 1979. The Katz Group opened two factories – one in New York and the other in Tennessee. During their time in business, the manufacturer created coasters for big beverage brands like Coors, Dos Equis, and Heineken, and even to help promote the first Captain America movie.
Of course, it wasn’t just the United States that enjoyed using coasters. In the United Kingdom, Watney Brewery used custom coasters to advertise their pale ale. Australia also loved coasters, using theirs as business cards in the 60s and 70s. The country even had the Coast to Coaster exhibit at the Kyneton Museum, featuring over 1,000 branded coasters from old pubs, stores, and companies!
Now coasters are found all over the world, from Germany to Australia to everywhere in between. And just to think… we used to set our drinks down on tables and counters without one!
Why Are Drink Coasters Called Coasters?
The word coaster comes from the phrase “bottle-coaster,” which are round wheeled trays that were originally used to hold decanters. These trays “coasted” around the perimeter of a table to each guest during dinner, serving them their drink.
Beermats were first referred to as “coasters” in 1913. It was a word that rolled off the tongue, but more important, it didn’t have a specific drink in its name. This was huge as the soda industry was taking off at the speed of light at this time, and the coasters could be used for more than just beer. As a result, “coasters” became a more universal word than “beermats.”
Why Are Coasters Great Advertising Items?
Drink coasters have been used as a promotional item for over 100 years. Bars, restaurants, and drink companies love printing their logo on these mats as they’re going to be seen every time someone picks up or sets down their glass. Not to mention, some coasters are even cool collectibles, with people taking home the ones that are particularly unique.
The power of drink coasters also goes beyond collectibles. Take the New York Library Association (NYLA) for example. In 2014, this organization printed 2,500 custom coasters for 33 cents each and placed them in bars throughout Albany. State legislators that frequented these bars saw these coasters, and since they were relaxed with a drink, became much more willing to heed the message and provide the organization with funds.
This guerilla marketing approach seemed to have paid off for NYLA. It not only garnered press coverage from the capital, but also resulted in New York’s legislature restoring the $4 million that had been cut from the library’s budget. All of this came from one coaster that sat under the right drink!
The Bottom Line
Whether it’s sitting on your coffee table or on the counter at your favorite bar, the coaster has been a drink’s best friend for years. It started in Germany and made its way to the United States. Now we can’t imagine a good pint without a coaster!
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