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A big part of successful promotion is the presentation. That includes any promotional giveaway items that you might hand out at conventions or trade shows. Sure, you could just leave a bunch of key chains in a jar with a note that says "Take One" and potential customers will

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If you're looking for a way to make that bulk-order giveaway item feel more like a special gift, consider placing each one in a separate box. Not only will a box add to the perceived value of whatever you're giving out, but it will also give you a great opportunity to show

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How do you transform a bulk-ordered, generic promotional item like a pen or a pocket flashlight into a unique and special gift item? After all, you want every single client, vendor, and potential new client to feel special and just getting office supplies in a brown paper

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Retail boxes provide an easy way to increase the perceived value of otherwise simple items. Things like pens, key rings, flash drives, and hand sanitizer bottles might not get noticed very often, but if they're placed in unique boxes, they will seem less like bulk ordered

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If you're looking for a way to make those pens you bulk ordered feel like special gifts instead of generic handouts, try placing each pen in its own box. Not only will that protect whatever imprint is on the pen, but the box itself can act as a promotional item, since it can

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When you're running a mail order business, it can especially challenging to promote yourself. Fortunately, you get the opportunity to reinforce your brand identity with every package you send out. So don't settle for plain envelopes or disposable boxes. Instead, go for a

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When it's time to ship purchases to your customers, don't miss a great opportunity to reinforce your brand message with a customized mailer box. We're not just talking about a box with a simple logo stamped in the corner. We're talking about a box with personalized artwork

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Once that first purchase is made, your promotional efforts shouldn't end. In fact, shipping out those purchases is when the next stage of promotional campaign should begin, transforming a first-time customer into a repeat customer. You can start by skipping the plain

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Every time you ship an order, you've got an opportunity to promote your brand. Now you might be wondering, "Why bother promoting my brand to someone who has already made a purchase?" But promotion doesn't end with that first sale. In fact, that first sale should be the next

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It's a good idea to always look for ways to reinforce your brand identity, especially with the customer base you've already earned. Too many businesses take their current customers for granted. So when you're doing something such as shipping out an order, why not choose