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An effective promotion campaign should never really end. Even when a customer has made that first purchase, you need to continue promoting in order to hold on to them. Fortunately, that point of purchase provides you with a unique opportunity to hand out a promotional item.

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Lots of businesses offer "free gifts" with a purchase or even just for walking into a store. And while those items are certainly free, are they really "gifts?" Does anyone look at a pen or a bottle of hand sanitizer or a pocket flashlight and think of it as a "gift?" More

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When you're setting up a mail campaign, you'll have some unique promotional opportunities that you don't get with face-to-face promotional gigs. For example, when you're handing someone a promotional item in person, you probably just give them the pen or flashlight or

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Good promotion will certainly draw in new customers, but it can also help you hold on to established customers. For example, when a customer purchases something from your shop, how do you hand over the purchased item? Do you just give it to them loose? Do you place it in a

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A retail box provides an effective way to transform a bulk order item into a special gift. Of course, once the box is opened and the item is taken out, that box doesn't necessarily get thrown away. In fact, depending on what you're giving away, the box might actually get

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When you're shipping out your products, how are you packaging them? Many of your competitors won't even think about it, just going with plain envelopes that get thrown away as soon as they're opened. But you can use something that's not only more durable (and thus reusable),

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When you're mailing out whatever items your clients order, don't miss the opportunity to also give away a promotional gift. We're not talking about including something in the package, but using the shipping package itself as a promotional item. Instead of shipping items in

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When it's time to ship purchases to your customers, don't miss a great opportunity to reinforce your brand message with a customized mailer box. We're not just talking about a box with a simple logo stamped in the corner. We're talking about a box with personalized artwork

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Every time you ship an order, you've got an opportunity to promote your brand. Now you might be wondering, "Why bother promoting my brand to someone who has already made a purchase?" But promotion doesn't end with that first sale. In fact, that first sale should be the next

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It's a good idea to always look for ways to reinforce your brand identity, especially with the customer base you've already earned. Too many businesses take their current customers for granted. So when you're doing something such as shipping out an order, why not choose