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One of the most important elements of web or graphic design is color. Color is known to evoke feeling and emotion, as well as to stir the imagination. Effective color use on a company’s web site can define image and credibility. Successful graphic designers have used color to draw readers and consumers to their web sites; this sets the tone for their products or services.

There are different types of color schemes, and each brings unity to your design with a logical combination of colors. The following is a description of the classic color schemes:

  • A monochromatic color scheme uses a single color along with variations of that color.
  • An analogous color scheme includes a dominant color and accents that dominant color with colors adjacent on the color wheel.
  • A complementary color scheme uses a dominant color and a second high-contrast complementing color at the opposite of the color wheel.
  • A split-complementary color scheme uses a base color and two adjacent complementary colors instead of one.
  • A triadic color scheme uses three colors that are equally spaced, separated by 120 degrees, on the color wheel.
  • A tetradic, or double complementary color scheme, uses two pairs of complimentary colors balanced in equal amounts.
It is imperative to choose the correct color combinations as they relate to the web site’s purpose. If the focus is on selling corporate promotional products, it may benefit you to consider whether or not the consumer will better trust a site with a professional-looking color scheme. A business that sells custom paper may find a better response if their web site is crisp and colorful. Color Scheme

There are many software programs and useful online tools for creating effective color palettes, patterns, and trends. One of the best is Color Scheme Designer, which lets you pick a color and then offers which other colors would best fit into your color scheme. If you aren’t sure what colors would look best on your acrylic tumblers or website logo, try following active color blogs who stay in touch with color trends.

Students and designers alike can benefit from the valuable tools designed to research, contemplate, and harmonize colors. It's important to associate the appropriate colors with the graphics and design of a web site; a haphazard or distracting color scheme has the power to repel customers!

Article By Bubba

Bubba is the Quality Logo Products mascot. He may have started out as "just a stress ball," but he's come a long way since the company's launch in 2003. Bubba has been immortalized in numerous vector artwork designs for internal and external promotions, and you can see him change outfits on the Quality Logo Products homepage whenever a holiday rolls around. Oh, and he thinks pants are for the birds. You can connect with Bubba on Google+.

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