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Resource Center » How Do I Use My Promotional Products?

Promotional products help companies connect with people on many levels.  These are just as few ways you can reach others with your company’s goals and message.


Marketing is the most common use for promotional products. Whether you’re promoting a specific event or just trying to increase brand awareness for your company, promotional products provide a fun way for companies to get information to potential customers.

Employee Incentives

Nothing motivates employees like receiving rewards for their hard work! To improve their personal bests or to achieve a higher volume of customer compliments, consider giving employees special promotional items to boost their morale. Remember that happy employees are usually more motivated to do quality work. Promotional items don't necessarily have to be logo pens and mugs; employee rewards could extend to trophies, briefcases, PDAs, and other high-ticket items!

Customer Prizes

The plastic-ring Cracker Jack prizes are no longer impressive among the grand prize trips to Hawaii or the drawings for new luxury cars.  If your budget falls somewhere in between those two extremes, then your customer base could grow exponentially by introducing a contest that features one of your own imprinted products as a prize!

Thank You Gifts

If you follow up a large sale with a thank you gift, then you can almost guarantee continued success and repeat orders with that customer.  Phone calls are missed and emails are forgotten, but promotional products keep your company's message prominent!

Customer Loyalty / Coupons

Encourage active consumerism by making your promotional products into coupons.  For example, some bars or restaurants have official bar-crawl t-shirts for drink discounts, and some companies offer specially-imprinted golf balls redeemable for complimentary golf games. Put some thought into your promotions and they could become huge hits!


Promotional products make great "exclusive" or "for members only" gifts! This way, customers are receiving exclusive items instead of just paying an empty membership fee. Embroidered polos, classy key chains, and personalized water bottles are consistently useful. 


Fundraising is particularly beneficial to nonprofit and charity organizations.  If you have a sponsor donating a certain amount of money, your cause can benefit greatly by investing money in high-ticket items or promotional gift baskets that can be sold or auctioned off at a benefit dinner or fundraiser.  The sponsor and your company get brand exposure, the cause gets funding, and the customer walks away with a new item.  It’s a win-win-win situation!

Article By Bubba

Bubba is the Quality Logo Products mascot. He may have started out as "just a stress ball," but he's come a long way since the company's launch in 2003. Bubba has been immortalized in numerous vector artwork designs for internal and external promotions, and you can see him change outfits on the Quality Logo Products homepage whenever a holiday rolls around. Oh, and he thinks pants are for the birds. You can connect with Bubba on Google+.

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Promotional Products Overview & FAQs

How Do You Choose a Promotional Product?
How Do I Use My Promotional Products?
How Many Promotional Products Should I Order?
How Do I Distribute Promotional Products?
Why Use Promotional Products?
What is Historically the Most Popular and Proven Promotional Product?
The ROI of Promotional Products Compared to Television, Radio, and Newspapers


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