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Resource Center » How Should I Design My Promotional Product?

It's important to consider your marketing campaign prior to ordering your promotional items. Here are some factors that may affect your promotions as well as your budget!

Distribution Method

If you’re handing out promotional items in person, you can get away with purchasing bulky or unusually-shaped products.  If you’re mailing promotional products, it’s most cost-effective to design a lightweight and regularly-shaped item. There's little point in saving money on an inexpensive customized product if it costs you three times as much to ship it!

Campaign Type

You should design an item for a single sale differently than you would design an item tailored strictly to long-term brand recognition.  Single-use and disposable items are the best fit for event promotions, but giveaway items like mugs, stress balls, and t-shirts work better for long term campaigns.

Target Audience

If your promotions are geared toward younger audiences, then you may want to consider buying promotional items that have bright colors and interesting gimmicks. Children are going to be more interested in the physical appearance of the product than the text printed on the product. If you are marketing to adults, then you should think about purchasing practical promotional products imprinted with full contact information. Most adults care to have useful items instead of playful ones!

Article By Bubba

Bubba is the Quality Logo Products mascot. He may have started out as "just a stress ball," but he's come a long way since the company's launch in 2003. Bubba has been immortalized in numerous vector artwork designs for internal and external promotions, and you can see him change outfits on the Quality Logo Products homepage whenever a holiday rolls around. Oh, and he thinks pants are for the birds. You can connect with Bubba on Google+.

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Promotional Products Overview & FAQs

How Do You Choose a Promotional Product?
How Do I Use My Promotional Products?
How Many Promotional Products Should I Order?
How Do I Distribute Promotional Products?
How Should I Design My Promotional Product?
Why Use Promotional Products?
What is Historically the Most Popular and Proven Promotional Product?
The ROI of Promotional Products Compared to Television, Radio, and Newspapers


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Quality Logo Products, Inc. is your number one source for stress balls and promotional items.

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