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Resource Center » How to Use Promo Products as Interactive Coupons

Coupons and exclusive discount offers can drive new business to your doorstep (or to your website). But what happens if you hand someone a coupon that’s printed on a piece of paper? It will end up crumpled at the bottom of a shopping bag, buried in the pocket of a purse, or washed with a favorite pair of jeans.

If you’ve spent hours printing and cutting out paper coupons to give to prospective customers and then later discovered they were never redeemed, then you are not alone. Coupons are appealing to clients but they tend to get lost and expire before people have the chance to use them. How can you distribute a valuable coupon at trade shows that will actually stimulate sales instead of waste your time? Use your creativity and turn your
custom promotional products into unforgettable coupons!

Here are 3 promotional products that were practically made to double as trade show coupons:

Cedar Crest Click Pen

The "Classic" Promo Item Option

Logo pens won’t go out of style – period. Trade shows wouldn’t be the same if company booths ceased to give away
promotional pens! You will probably distribute pens with your logo on them anyway, so why not take advantage of an already-secure promo idea and have an exclusive coupon code printed on them as well? Pens are inexpensive, they are available in all colors and styles, and they are powerful little advertisers. Prospective clients are more likely to hold on to something if they perceive it as valuable, and few things are more valuable than a hot deal that’s paired with an attractive pen.

Clip Key Chain

The "Progressive" Promo Item Option

Even though promo pens are classics, some companies may wish to express themselves in a different way. Colorful key tags are generally within the same price range as pens but they embody more pizzazz and stand out. Clip-on key chains are well-liked but
multi-purpose keyholders continue to surge in popularity because they provide customers with more than one function. No matter what your organization is looking for in a key chain (flashlight, bottle opener, stress ball), you can bet there’s one that exactly matches the specifications. Plus, just like custom pens, key chains have plenty of room to display both a logo and a promotional code.

The Spaghetti Yo-Yo

The "Wacky" Promo Item Option

Edgy and untraditional promotional items are better for the business owners who can’t possibly resist buzz marketing opportunities. This category is tough to sum up with a single giveaway item! In the past, coupon codes have been printed on unusual products like
custom bobble heads, egg-shaped containers of silly putty, evergreen trees in tubes, and handheld magic answer balls. What’s the trick to finding an unconventional promotional product for your coupon offer? Choose an item that fits into your price range without zapping your entire budget for the coupon promotion itself; for example, if your discount offer is $5 and each item cost twice as much to print, then you may want to reconsider.

For the best results with using promo products as interactive coupons, be sure to print longer-term discount codes onto your items. This technique won’t be as effective if your company offers keychains imprinted with a coupon code that expires a week after you’ve given them away. Remember, you want to give customers a deal that they could potentially use over and over again, and you want to print that deal on a promo product they will find valuable. That means they’ll save your gift for longer and therefore keep your logo top-of-mind.

Coupons aren’t limited to Sunday newspapers and in-store kiosks anymore; people no longer need to sit down with a pair of scissors and delicately snip along the dotted lines to save money at stores. It’s up to you to take a stand and broadcast your coupons to the world! Slips of paper splashed with discounts may be flashy, but they have a tendency to get lost before they’re used. Add some zing to your coupon efforts and have them printed on an exciting promotional gift that people will keep around for longer!

Article By Jill Tooley
Jill Tooley

Jill has been obsessed with words since her fingers could turn the pages of a book. She’s a hopeless bibliophile who recently purchased a Kindle after almost 6 years of radical opposition, and she loves stumbling upon new music on Pandora. Random interests include (but are not limited to) bookstores, movie memorabilia, and adorable rodents. In addition to managing the QLP blog, Jill also manages the content development team, assists with the company’s social media accounts, and writes like a fiend whenever given the chance. You can connect with Jill on Google+.

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