Whether you’re a seasoned graphic designer, or a small business owner fashioning a logo for your business promotional products, everyone could use a central hub of resources for creating striking images or memorable logos.
Without further ado, some of the best tips and tricks for both the advanced and casual web designer and graphic artist:
Free Fonts. Let’s be perfectly honest: if your type isn’t easy to read, people won’t read what you have to say; and if your logo isn’t visually appealing, people won’t bother to research your company. Luckily, both of these problems are solved by choosing the right font. There are plenty of websites online that offer free fonts. Just double check that the font is licensed for commercial use (most offered on free font sites are) and you’ll be ready to create a visual masterpiece.
Free Stock Photography. When your fonts are in order, you’re going to want to spruce up your web pages with photography. Once again, there is a lot of free stock photography and clip art online. You can also check Flickr’s creative commons photos. As long as they are labeled for commercial use, you can use them with attribution to the original artist.
Patterns. Solid background colors without any change or texture are boring. So mix up your design with some patterns. Using too many flashy patterns may detract from your overall design, but when done right, you can add beautiful depth to any website background.
Texture. If bold patterns aren’t right for your brand or website, consider a subtle texture instead. When used correctly, textures can give richness to your images and website. Seeing nature-inspired or weathered sights can help humanize your brand.
Tools. There are plenty of tools on and offline to aide you in graphic design. For example, you can use the Color Scheme Designer to help you pick the right colors for your logo or website, or you can visit sites that convert points to pixels. There are lots of websites with other like-minded individuals who love design or color and offer rich communities of support.
Photoshop Tutorials. If you have a certain vision for your website or promotional items, then there’s a good chance that there’s a photoshop tutorial for it. It doesn’t matter what your level of experience is, there are tutorials for those just getting started, skilled beginners, and advanced users. Make sure that you check the tutorial sites frequently – new tutorials are being uploaded all the time.
Logo. Your logo is by far the most important part of building your business or brand, which is why you’ll want to spend lots of time designing it. If within your means, hire a freelance designer. For a more economic approach, consider purchasing pre-made logos and then tinkering with them in a design program.
Sound. Even though appealing to the visual senses is important, it doesn’t mean that our work is done! While the wrong sounds can annoy customers, the right sounds or music can enchant them. Sound effects might be out of place on your homepage, but they might be exactly what you need to spice up your product videos.
|Article By Bubba|
Bubba is the Quality Logo Products mascot. He may have started out as "just a stress ball," but he's come a long way since the company's launch in 2003. Bubba has been immortalized in numerous vector artwork designs for internal and external promotions, and you can see him change outfits on the Quality Logo Products homepage whenever a holiday rolls around. Oh, and he thinks pants are for the birds. You can connect with Bubba on Google+.
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