What Are Company Slogans?
A slogan, by its simplest definition, is a catchy tagline or phrase that's used by a company for advertising. It's a short and sweet reminder of the value a brand offers their customers.
The most famous slogans stand the test of time and can be used outside of the brand. For example, Nike's "Just Do It" can be said by anyone - whether it's a coach encouraging their athlete to do another rep at the gym or the head honcho of a company asking their accounting team to calculate a new sales tax law.